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Akamai Confidential
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©2011 Akamai
Taking Innovation to the Edge with Application Acceleration
Kathy McGroddy-Goetz, Vice President, Connectivity and
Integration Product Management, IBM
Pressures like workforce mobility and
increasing productivity are placing greater
demands on IT systems
Increased expectations
CAGR growth in self-service
channels
Increased demands
growth in digital data
from 2007 to 2011.
Increased competition
of the world’s largest
companies in 2000 remain
on that list today.
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54%
of surveyed enterprise
IT budgets in 2010 were
spent on ongoing
operations and
maintenance costs.*
*Source: Forrester Research, Inc. "2011 IT Budget
Planning Guide," October 7, 2010 by Craig Symons
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IBMAkamai
Corporation
Organizations are using cloud to become more
efficient in delivering services inside and outside
the enterprise
60%
Private cloud
Hybrid
Public cloud
IT capabilities are provided
“as a service” over an
intranet, within the
enterprise and behind
the firewall.
Internal, on-premise and
external service delivery
methods are integrated.
IT activities and functions
are provided “as a
service” over the Internet.
of CIOs plan to use
cloud up from 33%
two years ago
…the majority
being hybrid
clouds
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Meanwhile, pervasive access is driving increased
traffic and brings new challenges
Mobile
Smartphone shipments will
outpace PC shipments by 2012.
Data explosion
Every two days, the world
generates as much data as
it did up to 2003.
There are more than 5 million
Internet-connected devices
in use worldwide—a number
growing by 42% annually.
Sprawling hardware
There are nearly 33 million
servers worldwide—15% of
which run 24/7 without active
daily use.
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New kinds of interactions
If Facebook were a country,
it would have the third-largest
population on Earth.
Security threats
Between January and April 2011,
the Identity Theft Resource
Center tracked 130 data breaches
exposing 9.5 million records.
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Rapid access to accurate business information is
more critical than ever before
44x
as much Data and Content
Over Coming Decade
2009
800,000 petabytes
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2020
35 zettabytes
80%
Of world’s data
is unstructured
1 in 3
Business leaders frequently make
decisions based on information they
don’t trust, or don’t have
1 in 2
Business leaders say they don’t have
access to the information they need to
do their jobs
83%
of CIOs cited “Business
intelligence and analytics” as part
of their visionary plans
to enhance competitiveness
60%
of CEOs need to do a better job
capturing and understanding
information rapidly in order to make
swift business decisions
©2011 Akamai
And security is becoming a board room discussion
Business
results
Brand image
Supply chain
Legal
exposure
Impact of
hacktivism
Audit risk
Sony estimates
potential $1B
long term
impact –
$171M / 100
customers
HSBC data
breach
discloses 24K
private banking
customers
Epsilon breach
impacts 100
national brands
TJX estimates
$150M class
action
settlement in
release of
credit / debit
card info
Lulzsec 50-day
hack-at-will
spree impacts
Nintendo, CIA,
PBS, UK NHS,
UK SOCA,
Sony …
Zurich
Insurance PLc
fined £2.275M
($3.8M) for the
loss and
exposure of
46K customer
records
Can this happen to us?
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Newlywed Foods improves customer service by using
cloud to deliver IT without boundaries
The need:
• A tool to connect
geographically dispersed teams
without the capital expense and
staff needed to run an in-house
solution
• Security to protect proprietary
information and safeguard
client recipes
The solution:
•
•
Chose IBM's LotusLive Social Business
cloud services to enable culinary team to
share information and ideas quickly and
easily -- regardless of the time or
location
Enables Chefs to find and connect with
other chefs around the world, to store
and share recipes and demos, and to
host web meetings with clients
Benefits:
• Sped communication
response rate from
days to hours
• Working in different time
zones is no longer a
barrier to productivity
• Unique "guest account"
model provides no cost
access to clients so they
can collaborate more
easily on recipe ideas
"Being able to connect our culinary chefs in the cloud is invaluable when talking about
customer service. Someone who was once isolated now has access to information they might
otherwise not have so they can make better decisions, faster and can get client questions
answered more quickly."
- Bob Brindza, SOA Business Analyst, Newly Weds Foods
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As cloud adoption increases, addressing internet
response time challenges is critical
AVERAGE IMPACT OF 1 SECOND DELAY IN RESPONSE TIME FOR WEB USERS
PAGE VIEWS
CONVERSIONS
CUSTOMER SATISFACTION
0%
-2%
-4%
-7%
-6%
-8%
-10%
-11%
-12%
-14%
-16%
-16%
-18%
“The Performance of Web Applications: Customers are Won or
Lost in One Second, “Aberdeen Group, Nov 2008
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Why does this happen? The realities of the Internet
Performance Degrades
With Distance
Performance Concerns
Increasing Server Load and Unpredictable
Peak Capacity
Over provisioning for peak load
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Internet Availability Issues
Occur Regularly
Availability Concerns
Malicious Network
Attacks
Security Concerns
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To solve these issues, today’s infrastructure must
securely accelerate access to public and private clouds
Today: Cloud and Mobile
The challenge: Complexity and chaos
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Applications can be accelerated by addressing the edges of
the Enterprise, the Database, and the Internet
Innovation at the application edges
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Key to accelerating at the edges is application awareness
Simplify
Control
Innovate
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Elastic caching accelerates the Edge of the Database
Simplify: Configuration over Coding.Appliance
WebSphere
eXtreme
Scale
Control:
Elastic
Scale.Data
Availability
WebSphereCustomer
DataPower
XC10
Innovate:
experience
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A top internet sports
information site uses
WebSphere eXtreme
Scale to process 10,000
requests per second for
customized content for
up to 10 million
individual users
©2011
© 2011
IBMAkamai
Corporation
Accelerate at the Edge of the Enterprise as you extend
your applications to your partners
Simplify: Configuration over Coding.Appliance
Control:
Intelligent.WLM.Application
WebSphere
DataPower XE82 Edge Security
Appliance
WebSphereIntegrate.On
Cast Iron Cloud
Integration
Innovate:
Premise.Off
Premise
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Accelerate at the Edge of the Internet as you extend
your private cloud beyond your walls
Simplify: Configuration over Coding.Managed Service
WebSphere
Application Accelerator for Public Networks
Control:
Cache.Reliability.Security
WebSphereCustomer
Application
Accelerator forFlexibility
Hybrid Networks
Innovate:
Experience.Business
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“Large retailer” creates responsive shopping experience
The need:
The solution:
• Performance for static web
content was good, but
customer experience for
experience for dynamic,
changing content could be
inconsistent and slow
• Implemented WebSphere application
acceleration solution based on:
• Needed the ability to handle
extreme demand such as on
“black Friday”
• Implemented a policy-driven approach to
dynamic content that caches dynamic
content for longer when response time
goes below a set threshold
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• WebSphere Application Accelerator for Public
Networks
• WebSphere DataPower XI52 and XE82
• WebSphere eXtreme Scale
Benefits:
• Ability to handle
extreme demand
during peak shopping
periods
• Cost-effectively handle
peak access to
dynamic and even
personalized content
©2011 Akamai
Realize true business value by taking innovation to the
edge with application acceleration
At the edge of the database
• Keeps applications running with
flat response times
• Snappy performance
At the edge of the enterprise
• Securely extend your applications
to your business partners
At the edge of the internet
• Securely extend your private
cloud beyond your walls
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©2011 Akamai
Learn how you can achieve these benefits
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1
2
Visit us at the IBM booth
3
Visit us on the web
Attend the IBM round table at noon today
ibm.com/websphere/app-acceleration
©2011 Akamai
Thank You!
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We make the Internet work for you
©2011 Akamai