Roadshow 2013
Dash / Investor Deck
© Dash Labs Inc. / August 7, 2012
Drive Smart
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Welcome to Dash
Dash / Investor Deck
Dash is a mobile utility for cars, which turns any vehicle into a ‘smart car’
It’s like a FitBit for cars
Our goal is to make the road smarter, safer and more affordable
Use plug/play hardware (OBD, all cars post-1996) paired to smartphone
app via Bluetooth, to gather real-time data – the Dash service, app and
website, provide diagnostics, insights and marketplace cost savings
© Dash Labs Inc. / August 7, 2012 / Confidential
The vision is to create the ‘automotive graph’, a data platform for the road
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Why Dash?
Dash / Investor Deck
Expensive
‘Pain at
the pump!’
• Cost of car
ownership
$10k p.a.
• Reduce running cost
by 10-30% on repairs,
gas use, insurance
• DASH Marketplace
Confusing
‘OMG,
engine alert!’
• 30k parts per
car and 1,000s
of engine alerts
• Real-time translation of
alerts, insights, troubleshooting
• DASH Guardian
• 3m injured, 35k
die in US car
accidents p.a.
• Improve driving quality
with diagnostics, goals,
benchmarking, score
• DASH Score
© Dash Labs Inc. / August 7, 2012 / Confidential
Dangerous
‘Watch it,
buddy!’
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Product
Dash / Investor Deck
OBD II off shelf or create
own label hardware unit
Compatible with all cars
built after 1996
Connect via mobile app
(Android, iOS) to harvest
trip data
Diagnostics insight
improves driving, safety,
reduces costs and
environmental impact
Push to cloud @ Dash.by
Social sharing and media
© Dash Labs Inc. / August 7, 2012 / Confidential
Paired with user’s
smartphone via Bluetooth
Data viz on website,
basic graphics on app
Marketplace connects
with vendor offers
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© Dash Labs Inc. / August 7, 2012 / Confidential
Redesign 2013
Dash / Investor Deck
Wireframes
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Website / Sign Up
Dash / Investor Deck
Web @ www.dash.by
Splash-page with
attractive visuals,
evoking open road, fun
Email sign up or Oauth
sign on for Facebook
integration
© Dash Labs Inc. / August 7, 2012 / Confidential
Mobile app store links
for download call to
action
Links to Blog for
editorial content, also
ToS and Contact
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Mobile / Profile
Dash / Investor Deck
Mobile @ Google Play
Prototype app for Android (iOS
coming soon; necessitates HW
solution)
Authenticate profile to handset,
then pair to OBD II hardware
Call to action button ‘Drive’ begins
trip, data extraction
© Dash Labs Inc. / August 7, 2012 / Confidential
Also, passive background data,
with opt-in privacy controls
Other features include basic profile
(user, car) view, social sharing and
summary data viz of prior journey
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Mobile / DASH
Dash / Investor Deck
Driver And Safety Habits
is your DASH Score
DASH score is the primary metric to
measure your performance on the road
Like an Experian credit score, for
driving, range is 0-100 for each driver
Semi-Gaussian distribution, between
60-100, pre-seeded by gender/age
© Dash Labs Inc. / August 7, 2012 / Confidential
Algorithm variables include – MPG,
miles driven, hard brakes, overacceleration, idling, texting (out),
collisions
Compare to leaderboard and share with
social, as well as opt-in to share with
third party affiliates for offers
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Mobile / Trips
Dash / Investor Deck
Trip Summary
© Dash Labs Inc. / August 7, 2012 / Confidential
Category Detail / Time
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Product / Guardian
Dash / Investor Deck
© Dash Labs Inc. / August 7, 2012 / Confidential
Engine Notification
DUI Alert
Mini-’OnStar’
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Mobile / Trip Detail
© Dash Labs Inc. / August 7, 2012 / Confidential
Dash / Investor Deck
Category Detail / Distance
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Product / Dashboard & Deals
Dash / Investor Deck
Web
Rich visual summary of
trip information, as well
as historical overview
Profile and social view,
including alerts, bumper
stickers, achievements,
settings
© Dash Labs Inc. / August 7, 2012 / Confidential
Marketplace features
targeted offers, affiliate
model
Privacy guarantee – user
must opt in – no private
data ever shared without
permission
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Roadmap
Dash / Investor Deck
Phase 1
Phase 2
Safety & Security
© Dash Labs Inc. / August 7, 2012 / Confidential
•
•
•
•
•
•
•
OnStar & LoJack ‘lite’
Remote unlock/ignition
Alerts and diagnostics
Emergency response
Hazards and DUI alerts
Parental controls, track
Peace of mind
Free service worth
$200-300/year
Phase 3
Save Money
•
•
•
•
•
•
Reduce running costs
Vehicle history (VRM)
Test notifications
Repair estimates
Gas cost benchmark
Progressive insurance
model
Reduce costs by
up to 30% per year
Create Platform
•
•
•
•
•
•
Marketplace offers
API, data platform
Multi-media travelogues
Carbon offset tools
Dynamic ad targeting
Commercial solutions
Merchant platform,
enterprise extension
OBD
Software focus
Hardware focus
Data focus
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Roadmap
Dash / Investor Deck
Q4 \ 2012
Q1 \ 2013
Q2 \ 2013
Q3 \ 2013
Q4 \ 2013
Product
AD
Visualization
Data Mining
Marketplace
Media Integration
Planning &
Targeting
Android
iOS
Social Graph
Content Graph
API
Platform
Hardware
v1
© Dash Labs Inc. / August 7, 2012 / Confidential
Business
v2
Outsource
Custom Replicate
Custom Value Add
OEM Integration
Test Phase
Partnership
Development
Ramp Users
Iterate Business
Model
SECURE FUNDING
BUILD TEAM
Device Integration
CSR
DRIVE MARKETING
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Hardware / Custom
© Dash Labs Inc. / August 7, 2012 / Confidential
Dash / Investor Deck
Hardware Render
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© Dash Labs Inc. / August 7, 2012 / Confidential
Coverage
Dash / Investor Deck
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Team
Dash / Investor Deck
&
© Dash Labs Inc. / August 7, 2012 / Confidential
Jamyn
Edis
Brian
Langel
Jamyn is the co-founder and CEO of Dash
Brian is the co-founder and CTO of Dash
Over 15 years of experience in strategy, product
development, partnerships, finance, marketing
Over 10 years of experience in front and back end
development for both mobile and web, including
JavaScript, Objective C, as well as hardware
As a VP at HBO, he led the Emerging Technology
R&D Group and at Accenture’s strategy consulting
practice, his industry focus was technology, media
and telecoms; his clients include Sprint, BT, Fox
Interactive, Global Telematics, Trader.com, EMI
and Sony
MBA from Harvard Business School, BA from
Cambridge University and is currently an Adjunct
Professor in New Media and EIR at NYU Stern
As a Technical Manager at HBO, he worked on the
deployment of HBO GO, as well as the software for
boxing’s PunchForce technology; prior experience
includes app dev for Union Pacific and McGraw
Hill, as well as founding Ocheyedan LLC for wildlife
tracking with hardware/software solutions
BA in Computer Science and Economics from the
University of Chicago
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Contact
Dash / Investor Deck
© Dash Labs Inc. / August 7, 2012 / Confidential
Varick Street Incubator
137 Varick Street (2nd Fl)
New York, NY 10013
Jamyn Edis, Founder, CEO
Brian Langel, Founder, CTO
+1.857.540.9790
+1.712.540.3934
jamyn@dash.by
brian@dash.by
www.dash.by
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© Dash Labs Inc. / August 7, 2012 / Confidential
Appendix
Dash / Investor Deck
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© Dash Labs Inc. / August 7, 2012 / Confidential
Market
Dash / Investor Deck
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Market
Dash / Investor Deck
The
auto industry represents 4% US GDP
Total
Personal
annual revenue $500bn
auto insurance
of which $200bn is aftermarket
of which $40bn is telematics
average accessory spend $1,500 / car
$200bn
average premium $1,000 / car p.a.
© Dash Labs Inc. / August 7, 2012 / Confidential
Market share
45% domestic
Ford, GM, Chrysler
15m new vehicle sales p.a.
$25bn US govt. bailout (2009)
55% foreign
Toyota, Honda, Nissan
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Competition
© Dash Labs Inc. / August 7, 2012 / Confidential
Dash / Investor Deck
Differentiation
Create the auto graph, based on universal, over-the-top vehicle sensor
information, combined with smartphone, social and environmental datasets
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Technology
Team
Low Cost
Open Source
Off Shelf
Dash / Investor Deck
Cloud
Library
DropWizard
Jersey
Jackson
Guava
Restful API
Smartphone
© Dash Labs Inc. / August 7, 2012 / Confidential
Vehicle
Data
Android
Java
Apple iOS
Objective C
ECU
Firmware
Bluetooth
OBD II HW
&
Proprietary
Algorithm
Amazon
Dynamo DB
Hadoop
User
Redundant
EC2 Data
Servers
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© Dash Labs Inc. / August 7, 2012 / Confidential
Technology
Dash / Investor Deck
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© Dash Labs Inc. / August 7, 2012 / Confidential
R&D / Google Glass
Dash / Investor Deck
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THANK YOU
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