International business
school
« Study for success »
Who are we?
Students of Ipag Nice
In second year
Anne Laure, Oriane and Laura
Where do we come from?
 In south of France
 300 000 inhabitants
Some pictures of Nice...
Where is Ipag Nice?
IPAG in brief
An international business school
since 1965
Two locations : Paris and Nice
A programme accredited by the
French ministry of Education
More than 80 partner institutions in 26
countries
1 150 students in Nice and Paris
IPAG in brief
200 foreign
students
260 lecturers /
visiting lecturers
200 tutors
IPAG’s Aims
 Prepare students for an
international career
equivalent to 5 year
diploma and reconized by
the European Union.
 IPAG students have the
opportunity to study
abroad on its various
Exchange Programmes
 IPAG has over 80
university partners in 26
different countries
Studying at IPAG
 Academic Programmes
 International exchanges and partnerships
 The International Business & Management
Programme in English
 Masters programmes in Business
5 Years at IPAG
1st stage : GENERAL MANAGEMENT
COURSE (during 3 years)
Marketing, finance, management, law,
business games, sales internship, human
ressources, statistics, culture, consultancy
mission internship, business policy,
commerce and logistics, international
internship
2nd stage: SPECIALISATION/ MASTER 2
DOUBLE DEGREE (last 2 years)
80 partner institutions in 26 countries
Life at IPAG Nice
 BDE (Student Union): To organize parties
and week-end to help you to integrate.
 BDS : team sports (football, handball,
volleyball…)
 Kheops : To help our International Students
to settle in Nice, extreme sports
 Musipag : To animate parties playing
instruments, to organize concerts.
The different jobs after IPAG
International Business and
logistics
9%
25%
7%
Human Resources
12%
Managers
Marketing and commuication
Sales
24%
23%
Finance
Our region and the Emarketing
Agenda
1. About Sophia Antipolis, an high-tech city
2. About VISIPLUS
3. The company process
4. Example
About Sophia Antipolis
 A scientific park
 In liaison with the
Alpes Maritimes
department
 More than 1260
corporate names
 Around 25 911 jobs
 Between July 2001 to
January 2003 : 1326
jobs created and 30
new companies
Information technology, electronics,
networks and communication
The information technology-electronicstelecommunications cluster represents
25 % of companies of the site and 50% of
the jobs
Renowned french and foreign companies
Air France, Amadeus,Bouygues Telecom,
Siemens ...
The core of the Club Telecom Valley
About VISIPLUS
A full-service webmarketing agency
specializing in the development of web
visibility
Mission: to provide small and medium
sized companies with internet marketing
services
To help clients to gain significant visibility
via the internet network.
About online marketing plans
 To do business on the web, a company has to
develop an internet marketing plan
 With e-marketing, “if you fail to plan, you plan to
fail”
 Without a global understanding of your
company, impossible to conceive an effective
web strategy
 Importance of a one to one marketing approach
before implementing any web visibility tools.
Elements of an Internet marketing
plan may include
 Situation analysis
 Identification of the main problem
 Online environment analysis
 Online SWOT
 Objectives
 Strategy
 Online marketing mix
 Budgeting
 Tracking
About the company process concerning
a good website position
Every steps necessary to
succeed
- audit and preparation stage
- optimization stage
- submission stage
- follow up and maintenance
stage
Example : E-mailing
One of the solutions to increase
the number of web visitors
Key figures
Features
Process
Thank you for your
attention …
And Happy Birthday Oriane !!