Global Market Expansion Presentation – PEST analysis
Partners or Individual
Presentation should be at least 10 minutes long
Conversation Due Date: Wednesday October 21st
Presentation Due Date: Friday October 23rd
You can choose any country and product that you would like. BUT I don’t want any
repeats so first come first serve.
As a successful company you are planning to sell your product into a new country.
The only problem is, you aren’t familiar with that countries policies, culture, and
social issues.
You will be completed a P.E.S.T. analysis on your country to ensure that your
product and country are a good fit.
The Task
- complete a P.E.S.T. analysis.
o Research the Politics, Economics, Social/Cultural, and Technological
factors that might influence (positively or negatively) your business
and product.
- Summarize your research under the headings Advantages and
Disadvantages for each P.E.S.T.
- Explain how the information that you found will influence the selling of your
product
- Explain how you would overcome the disadvantages in your country
- Explain how you would use the advantages to better your company.
- You need to find 2 current news articles (the last month) about events
happening in your country to support your P.E.S.T. analysis.
- Explain the global strategies (e.g. localization) that you might use to sell
your product more effectively.
- Present your findings.
- Lastly, create an annotated bibliography for your research. You must use
at least 3 credible sources.
***** Don’t forget to use IN-TEXT citations and a WORKS CITED page.*****
What is an annotated bibliography you ask?
Requirements of an Annotated Bibliography:
For each source you use you must complete the following
- 2 sentences on what you learned using this website
- 2 sentences on why you thought it was a good website
E.g.
McIvor, S. D. (1995). Aboriginal women's rights as "existing rights." Canadian Woman
Studies/Les Cahiers de la Femme 2/3, 34-38.
From this article I learned about the role of aboriginal women in the 1980’s. I also
learned about the changes made to the Indian Act in 1983. This article is a good source
because it was written by a professor from a university. It has also been published in
online journals.
Suggested websites to help get you started:
- Your countries government website
- Travel and tourism websites on your country
- Local newspapers in your country
- EBSCO
Suggested search terms
- regulations for businesses in _________
- companies expanding into ___________
- Selling _________ in ___________
—
Checklist
- P.E.S.T. analysis
- Advantages and disadvantages for each P.E.S.T.
- 2 news articles
- Global strategies
- 5 step plan
- annotated bibliography
****Note: If you do not use both IN-TEXT citations and have a WORKS CITED page
you will receive a ZERO****
Level 1 or 2 –
does not meet
expectations or
is missing
information
Knowledge
Level 3 – meets
expectations
Summary of P.E.S.T is
NOT copy and pasted and
is mostly in students’
own words with a few
quotes from articles.
Thinking
Student has at least 2
news articles to support
their P.E.S.T analysis.
P.E.S.T analysis is
complete and thorough
with at least 3 supported
ideas in each section.
Communication
Annotated bibliography
is complete with
academic resources used.
Explanation of how your
company will overcome
the disadvantages of your
P.E.S.T. is clear.
Explanation of how your
company will take
advantage of your P.E.S.T
analysis is clear.
Application
Student is clearly able to
explain their overall
ideas and research on
Wednesday.
Explanation of how
P.E.S.T analysis will
influence the selling of
your product.
At least 3 global
strategies are clearly
applied to the selling of
your product.
Level 4 – exceeds
expectations