Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
• Appreciate the inordinate social impact that travel experiences make on the individual, the family or group, and society as a whole
—especially the host society
• Recognize that a country’s indigenous population may resent the presence of visitors, especially in large numbers
• Discover that travel patterns change with changing life characteristics and social class
• Become familiar with the concept of social tourism and its importance in various countries
• Perceive that there are four extremes relating to the travel preferences of international tourists
11th Edition - 2009
Chapter 11: Sociology of Tourism

Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
Negative Social Effects of
Tourism on a Host Society
1. Introduction of undesirable activities such as gambling
2. Demonstration effect
• Local people wanting the same luxuries and imported goods as those had by tourists
3. Racial tension
4. Development of a servile attitude on the part of tourist business employees
5. Trinketization of arts and crafts
6. Standardization of employees roles
7. Loss of cultural pride
8. Too rapid change in local ways
9. Disproportionate numbers of worker in low-paid, menial jobs
These effects can be moderated or eliminated by intelligent planning and progressive management methods
11th Edition - 2009
Chapter 11: Sociology of Tourism

Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
Four Extremes Relating to the
Behavior Preferences of the
International Tourist
1. Relaxation versus activity
2. Familiarity versus novelty
3. Dependence versus autonomy
4. Order versus disorder
11th Edition - 2009
Chapter 11: Sociology of Tourism

Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
11th Edition - 2009
Chapter 11: Sociology of Tourism

Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
1. Fine Arts
2. Music and Dance
3. Handicraft
4. Industry and Business
5. Agriculture
6. Education
7. Literature and Language
8. Science
9. Government
10. Religion
11. Food and Drink
12. History and
Prehistory
11th Edition - 2009
Chapter 11: Sociology of Tourism
© John Wiley & Sons, Inc, 2009