WERE YOU
SERIOUSLY
EXPECTING A
BORING OLD
BLAH-BLAH-BLAH
RESUME FROM A
DIRECT RESPONSE
COPYWRITER????
If you’re a serious direct marketer and you want to discover
more about a direct response copywriter who can help you
generate significant additional revenue by persuading people
to BUY WHAT YOU SELL…then keep reading…
“I’m Scott Martin, a pedal-to-the-metal direct response copywriter. I
successfully work with direct marketers around the planet to help them
increase revenue. I’ve sold everything from pet products to Aspen hotel rooms
but today, I mostly specialize in dietary supplements, any type of information
(financial, biz-op, etc.), and golf. But…given the right information plus some
research time, I can sell pretty much anything.”
In the past 2 years, my copy has generated over $10 million in revenue.
Clients include:
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Agora
Simon and Schuster (Pimsleur)
Direct Digital (SlimScience, Nugenix, Instaflex)
Digital Marketer (Ryan Deiss)
Crazy Egg
The Jim McLean Golf Schools
Revolution Golf
Strategic Profits
At the most recent AWAI Bootcamp, I placed 3rd in the Clayton Makepeace
“Spec” Challenge (out of 48 entries).
What’s In it For You?
1. Proven record providing copy that converts. I precisely execute direct
response copywriting techniques to motivate readers to take the next step in
the sales process so the copy generates revenue and leads. Does it convert
every time? No. No copywriter is 100% effective. But I have a proven track
record writing copy that beats controls and improves conversion.
2. I hit deadlines so you get your product or service to the market on schedule,
keep clients happy, and generate revenue faster. Your copy will be safely in
your email inbox at the deadline.
3. A partnership approach. My goal is to make your life easier by solving
problems and meshing my copy with the marketing strategy so the copy
generates revenue and leads. Clients consider me part of their team.
4. TESTING—YES! I’m happy to test, then tweak headlines, offers, etc., to
maximize your conversion.
5. SPEED—5 day turnaround available for 'emergency' projects plus fast
turnaround for assignments.
6. Flexibility and sound business knowledge. I’ve written copy for everything
from mortgage services to golf resorts and from pay per click software to home
repair services. I can quickly understand the business model and put myself in
the shoes of the customer so the copy produces results. B2B and B2C.
7. First-class service. I respond to emails and return calls quickly—providing
fast turnaround if there’s an emergency. I keep your projects on track so you
get a “set and forget” copywriter you can trust.
8. I'm a student of direct response copywriting to help me improve my
copywriting skills and improve your response. I've read the major books about
direct marketing and copywriting plus I took (and paid for) copywriting
instruction from Herschell Gordon Lewis, Gary Bencivenga, Dan Kennedy,
Bob Bly, and Clayton Makepeace.
9. I take care of the important extra details like typesetting, checking links,
research, basic HTML...speeding up your marketing.
10. I get it right the first time to save you bandwidth. My copy rarely needs
time-consuming revisions. You spend more time on critical tasks and less time
on tedious revisions. The reason? My exclusive ‘preflight’ copy checklist.
11. I can work remotely. No need to provide expensive office space.
Recent Results
 Over $10 million in sales in the last 2 years.
 I helped a Charlotte-based dietary supplements company successfully launch 4
products that have become industry leaders. Long-form sales pages converted
at 5%; advertorials at 20-30%. Established controls and beat existing controls.
The Charlotte Business Journal named this company the #1 fastest growing
company in the Charlotte region.
 Currently writing for the industry leader in golf information and training aids,
writing emails and long-form copy.
 Created information product then established sales page for the world’s most
successful golf instructor; page converts at 3.5% and product costs $129.
 Currently writing for one of Australia’s top direct marketing agencies; they
measure results and keep relying on me to produce high-converting copy.
I have written in virtually all media.
 Websites
 Landing pages
 Squeeze pages
 Videos
 Direct mail
 Email marketing
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Blogs
Print/ROP ads
Brochures
Advertorial
Magalogs
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Catalogs
White papers
Ebooks
SEO Copy
About Me…Typical Resume Items…
I’ve been writing copy since 1989 when I wrote newspaper ads for a department store.
I’ve been writing copy ever since and started to focus on direct response copy in
2003. I’ve taken detours into magazine and custom publishing plus I’ve written or
edited 18 books. I worked for one of the largest newspaper companies in the world as
a manager plus I was the director of corporate communications for one of the largest
real estate companies in the southeastern United States.
But here’s what’s really important…today, I help companies of all sizes increase revenue
by writing direct response copy that persuades the potential customer to take the next
step in the sales process. My goal is to provide:
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More revenue.
Highly qualified leads who are ready to buy.
Repeat business.
Lower customer acquisition costs.
Significant ROI.
An associate recently said to me, Scott, every direct response copywriter, apart from
you, has the personality of a conspiracy weirdo who lives in the middle of nowhere;
they also have the efficiency of a slug.”
In addition to being a generally amenable and pleasant professional, I meet deadlines
and work hard to help my clients meet their conversion and revenue goals. Work with
me and you gain a copywriter you can trust to execute direct response copywriting
techniques…and be low maintenance.
I was born in the United States and grew up in Canada and England. I attended
Harrow School in London where I completed “A” levels in English, History, and
Economics. I graduated with a degree in Comparative Literature and English from the
University of North Carolina where I was a Morehead Scholar.
When you need serious direct response copy, call me at 704-517-0241 or email
scott@scottmartinwriting.com; my website is here.
Just a few of my clients talking about my work…
“Rare find…”
Scott Martin is a rare find—a copywriter who understands how to motivate
customers to call or get out their credit cards and buy! He has a genuine enthusiasm
for great copy, is fun to work with, hits his deadlines on time, but most of all—he gets
results! We look forward to a long working relationship. Will Swayne, Founder,
Marketing Results.
“Great understanding of direct response copy…”
Unlike most copywriters, Scott has a great understanding of direct response
copy. The kind that actually makes you money instead of merely filling the page with
prose! That's why we use him again and again. Andrew Wood, President, Legendary
Marketing, Lecanto, Florida, USA.
“Exceptional...”
Scott has written copy for three websites and each has been exceptional. If you
want web or other copy that actually helps you sell, then don’t settle for fluff, hire the
best... a direct response copywriter who knows how to use the techniques. Dermot
Dalton, Dalton Consulting, Dublin, Ireland.
“Blazing fast speed...”
Scott knows how to tap the power of direct response marketing. As a small
business owner, I am very interested in marketing and have studied different types of
marketing for years. After going to his marketing boot camp I became aware of some
new, cutting edge marketing techniques that are helping us increase our revenue and
attract new clients. Scott is also an exceptionally good copywriter. He churned out the
copy for our new website at blazing fast speed and it's pure direct response copy.
Now our website will help us attract the patients we can help the most! Unlike other
copywriters I have worked with that took weeks or months to get things right, Scott
was able to do it in a couple of days. Dr. Christian Yaste, DDS, Ballantyne Center for
Dentistry, Charlotte, North Carolina, USA.
“Fast...”
The best thing about working with Scott is he turns around good work FAST!
Over the years I have known him, he has always written interesting copy and he has
successfully married that to the proven direct response principles we practice at
Legendary Marketing. Kevin Strom, previously Executive Vice President, Cunningly Clever
Marketing, Crystal River, Florida.
“Passion for direct marketing...”
Scott Martin is a talented and dependable writer. He enjoys golf and has a passion
for direct marketing. Jim McLean, Founder and President, Jim McLean Golf School, Miami,
Florida.
“Ideal for our products...”
We think that the way you filter out the 'fluff' and make the copy clear and
easy for people to understand is ideal for our products. Direct Marketing company,
Liverpool, UK.
“Great understanding of direct response copy.”
“Went above what I expected...”
I was impressed with Scott’s commitment to our project – every deadline was
met, every email and phone call was returned. He provided multiple ideas and
solutions and went above what I expected. I feel like that level of accountability is
hard to find these days. International Direct Marketing company, Baltimore, Maryland.
*
When you need serious direct response copy, call me at 704-517-0241 or email
scott@scottmartinwriting.com; my website is here.