Cognitive Threat Analytics on
Cisco Cloud Web Security
Cisco Partner Confidential: Not For Distribution: Under NDA
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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The Realities of Today’s Threat Landscape
Most organizations, large and small, have
already been compromised and don’t even
know it: 100 percent of business networks
analyzed by Cisco have traffic going to
websites that host malware.
- Cisco 2014 Annual Security Report
© 2013 Cisco and/or its affiliates. All rights reserved.
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Continuous Monitoring for Threats After an Attack
Cognitive is a cloud-based solution that reduces time
to discovery of threats operating inside the network.
Identifies
new threats
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Learns from
what it sees
Adapts
over time
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Problems with Traditional Threat Monitoring
Admin
Unable to keep
up with the latest
threats
Rules Based
• Dependent on complex
manual rule sets
• Subject to human limitations
and biases
Time Consuming
• Takes weeks or months to
setup
• Requires constant tuning
111010000 110 0111
Security
Team
© 2013 Cisco and/or its affiliates. All rights reserved.
Highly Complex
• Often requires a trained team
of experts to manage and
maintain
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Easy Setup
Cognitive discovers threats on its own…just turn it on.
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Normal… or Not?
Cognitive spots symptoms of infection using behavioral
anomaly detection algorithms and trust modeling
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Learns and Adapts
Cognitive uses machine learning to learn from what it sees
and adapt over time
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Identifying Threats with Cognitive Threat Analytics
Internal Users
Behavioral
Analysis
Potential
Threat
Anomaly
Detection
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Machine
Learning
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Cognitive: Benefits
Reduced time
to discovery
• Active, continuous
monitoring for threats that
have penetrated defenses
• Accurate and fast
identification of threats
stops the spread of an
attack
Security
that evolves
• Consistent and reliable
spotting of new exploits by
focusing on anomalous
behavior
Easy setup
and maintenance
• No need to create and
maintain manual rule sets
• No need for human
intervention
• Advanced statistical
modeling and machine
learning that make more
accurate determinations
• Adaptive capabilities that
can respond to new threats
as they emerge
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Licensing and Release Date
•
Licensed feature on Cisco Cloud Web Security
•
Part of Premium license bundle that includes Advanced
Malware Protection (AMP)
•
Available in April 2014
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Call to Action
Opportunity
Next Steps
© 2013 Cisco and/or its affiliates. All rights reserved.
•
Upgrade existing Cisco CWS customers to Premium
license
•
Leverage as entry point for displacing competitors
•
Target midsize accounts with limited Security staff
•
Schedule a demo to showcase key features
•
Download selling aides to learn more
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What’s In It for Partners
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What’s in it for Partners
© 2013 Cisco and/or its affiliates. All rights reserved.
•
Be more competitive and profitable with broader portfolio of integrated solutions
•
Capture the huge Installed base - 35,000 customers, 60,000 appliances 250M users
•
Increase revenue with more migration, upsell, and acquisition opportunities
•
Create recurring revenue streams with value added services
•
Act as a trusted Security advisor with integrated solutions and pre validated designs
•
New specialization is easier, faster, and cheaper for partners.
•
Specialized partners equals more sales.
•
Enhance profitability with Cisco programs and incentives
•
Keep sales moving while securing new opportunities.
•
Two new security campaigns create demand — today.
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Security Promotions | Available in all regions
© 2013 Cisco and/or its affiliates. All rights reserved.
•
•
•
Up to 60% savings
Switching, Wireless, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE)
Until July 26, 2014
•
•
•
Up to 15% trade-in credit
Migrate to Cisco ASA 5500-X appliances with TMP
Until April 30, 2014
•
•
•
90-day free try and buy options
Cisco Email or Web Security solution
Ongoing
•
•
•
Up to 60% off
When purchasing ISE and WLAN at the same time
Until July 26, 2014
http://www.cisco.com/web/partners/incentives_and_promotions/index.html
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Make Security Services an Integral
Part of Your Services Business Strategy
Quickly Expand into
New Practices
Optimize Your
Existing Practice
• Gain Expertise to Deliver New Professional
Security Services
• Drive Incremental Services Revenue
• Increase Margins Using Automation
• Provide Extra Coverage and Support
During Security Technology Transitions
• Increase Service Value and Customer
Loyalty
PROFESSIONAL
SERVICES
© 2013 Cisco and/or its affiliates. All rights reserved.
• Help Your Customers Evolve and Develop a
Security Strategy
• Align your customers security strategy with
their business objectives
• Leverage Cisco Assets to Build a Managed
Services Practice
SUPPORT
SERVICES
MANAGED
SERVICES
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Next Steps…
•
Ready
Set
Go
Familiarize with
New Cisco Security Portfolio
Start Customer
Conversations
Close
the Deal
Educate Yourself
•
• Use Security Marketing Campaigns and
Partner Resources
• Next Generation Threat Defense (Avail
end of Feb)
• Launch Page: www.cisco.com/go/rsa-partner-launch
•
•
•
Identify Key Prospects
• Safeguarding Your Organization
Position Value-Added Security Services
Leverage Tools & Offers
• UA Breakaway
• TMP
• Cisco BYOD Smart Solution
© 2013 Cisco and/or its affiliates. All rights reserved.
Start Conversations
•
Assess & Discover
•
•
•
•
•
Capture the Opportunity - Sell Cisco
• Combine Bundles, Promotions, Services
& Capital
•
Attach Technical Services
•
Close the Deal
• Register the Deal for Credits
Security Assessments
Services for Migration
Cisco Security Services
Cisco Validated Designs
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Partner Resources
RSA Partner Launch Resources
Promotions and Incentives
Related Security Links
Executive Briefing Center (EBC) Presentation
Unified Access Breakaway Promotion
Cisco ASA 5500 to Cisco ASA 5500-X
Next-Generation Firewall Migration
Try and Buy Program for Email and Web
Security
Cisco BYOD (Bring Your Own Device)
Smart Solution Promotion
Cisco Smart Acceleration Uncovered
Rebate Promotion
SMARTnet 3 for 2 Promotion
Partner-Fast Track
Disti –Fast Track
Free Content Security Appliance Promo
Partner Architecture Home Page
Security Partner Launch At-A-Glance
Partner Links
Cisco Partner Brand Exchange
Cisco Partner Central
Cisco Partner Marketing Central
Sell Services
Cisco Capital
Cisco Competitive Edge Portal
Cisco Partner Education Connection
Cisco Security Partner Community
Partner Incentives and Promotions
Sourcefire Acquisition Resources
Steps to Success
Security Campaigns
Use Case Tool and Resources
Sales and Marketing Resources
Services
Cisco Branded Security Services
Collaborative Security Services
Global Proposal Services
Technical Services
Smart Care
Partner Support Service
SMARTnet
Smart Net Total Care
Next Generation Threat Defense
Email and Web Security
Secure Data Center
Cisco Partner Marketing Central
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Thank You
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