Get
Back
On
Track
with…
THE PURPOSE
The 30-Days Foundation celebrates the simple act of kindness.
Founded in 2011, The 30-Days Foundation provides a one-time
financial grant for people in personal and financial crisis across
the country, made payable only to the service that needs payment
.
ASK. ACTION. RELIEF.
Because we’ve all been
there
THE PILLARS
The 30-Days Foundation attempts to change
that negative momentum with 3 pillars:
1. If funds are available, support will happen within thirty days of
receiving the online request
2. Disbursement of assistance limit is $1,500 maximum
3. The one-time financial grant will be made payable only to the
service that needs payment, not to the person requesting
assistance
It’s not the amount but the timing of the amount
that can help people get back on track.
THE CAUSE
The process is simple, that’s the beauty of it.
These are the real life issues we address:
• First month rent and security
deposit
• School supplies and clothing
• Utility bills
• Car Repair
• Shelter and transportation for
• Medical bills
families facing abuse
• Eviction assistance
• Gift cards for fuel, groceries and
• Moving fees
department store needs
• Daycare and more
THE DIFFERENTIATOR
A Unique Financial Model
As the funds are not paid to the individual but directly to the service
provider, there is real opportunity to work with individuals,
organizations, and companies that find this financial model very
appealing. These businesses can offer financial support, donated
services, discounts, or could organize a group to support a local
community service project.
THE GOAL
The 30-Days Foundation Financial Goal
To donate 80% of all funds raised as direct donations to
families and charities across the country.
LABOR MODEL-CONCEPT AND COST CONTROL
1. Leverage existing charities
2. Automation-tool platform development
In support of the financial goal, to control the growth of employees and staff, and as
such leverage other charities that have well-built and established organizations.
THE SUPPORT
Charitable Organization Conduit
As word has spread in the Twin Cities about The 30-Days Foundation,
multiple charitable organizations have reached out to us to assist their
clients more than their own charter can provide. The list of Twin Cities
charities below who receive our assistance can be mirrored around cities all
across the nation with their own worthy charities.
• Bridging
• Salvation Army
• Car Clinic
• People Incorporated
• Metropolitan Center for
Independent Living
• The Dignity Center
• Good in the Hood
• Health East
• The Junior League of
Minneapolis
• Avenues for Homeless
Youth
• Angel Foundation
• Children’s Cancer
Research
• District 279
• Catholic Charities
• Twin Cities Rise
• Project for Pride in Living
• Second Harvest Heartland
• North Memorial Hospitals
• Car Clinic
• The Table
• Mary’s Place
• Community Action Partnership of
Ramsey & Washington Counties
• Early Head Start
• Head Start
• 360 Communities
• St. Paul Intervention
THE CONCEPTS
The 30-Days Foundation Concepts and Support Programs
VROOM
KINDWORKS
KEEP THE KEY
LET’S MOVE
Partnerships with
dealerships around the
country to donate (1)
dependable vehicle per
dealer per month to help a
family in need of
transportation
Providing direct
funding to pharmacies
in effort to assist
families with
unexpectedly large
prescription costs
Mortgage and rent
partnerships with
landlords and
property
management
companies
Transportation and
moving services,
when you need a
helping hand, as it is
most often short
notice
THE BEGINNING
From Grass Roots to Garage
In 2012 The 30-Days Foundation started in
the NASCAR K&N Series with the Jack Sellers
Racing Team and worked with the #5 Car,
#15 car and the #30 car. This initial kick off
created the momentum for us to be in the
Nationwide Series.
In 2013, The 30-Days Foundation is
working with Mike Harmon Racing,
#74 in the Nationwide Series, kicking
off in Daytona. The 30-Days Foundation
believes that NASCAR is a tremendous
vehicle to grow awareness, generate
more strategic partnerships, and
improve the program.
THE FANS CONTRIBUTE
The 30-Days Foundation has secured the web domain
www.backontrackmember.org
and plans to use this a primary marketing theme within all
levels of NASCAR from grass roots racing to cup.
THE MECHANISM
Marketing and Operation
Team 30-Days Foundation.org & NRG Motorsports provides a unique
sponsorship and philanthropic opportunity all in one.
One Sales presentation to potential sponsors,
Two Checks please…
One check written to the race team for space on the car, marketing,
activation and events. The second check of the purchased package is
written directly to The 30-Days Foundation. This check is a 100%
charitable donation that is given to a local charity from the sponsor and
The 30-Days Foundation.
At the center of the racing world is NASCAR. There are many value props
and points of leverage within the sport to support the NASCAR Fans.
NASCAR has a nationwide and international reach that is embedded in
most major markets and specific local communities with home town
tracks.
Research shows that NASCAR fans are loyal and The 30-Days Foundation
believe this powerful fan and consumer segment will support racing and
each other. Pay it forward or pay it back….Fans support other fans.
Grass roots and home town race tracks are
in the heart of the local communities
and the people in need.
*Local tracks, fans and people in need
*Match every track within the sport with local communities and agencies
providing services for those in need.
*Many local companies now become potential NASCAR sponsors with the
Team 30 Days Foundation.org concept as the foundational element.
*Businesses can help drive awareness and growth of the program town by
town.
*A detailed mapping of local charities adjacent to the tracks will provide a
road map for growth.
Team 30 Days Foundation.org can fuel most
team programs - large and small.
From a large well-funded team to a startup, or someone
trying to find a program to present themselves in the right
way within the sport, Team 30 Days Foundation.org can
support all types
Owners and drivers and related businesses they own, many
sports already have a foundation or a charity, The 30-Days
Foundation can leverage most of those already in place
through Team 30 Days Foundation.org.
NASCAR RACE FAN CONCEPT
Build a mobile application around wwwbackontrackmember.org
Allow fans to “sponsor” the driver of their choice for as little as 1 cent a
mile * 500 Miles = $5
Make it a game allow donors to pick a driver, If your driver wins your
contribution is *5!, If your drive places top 5 your contribution is
doubled by matching sposnors.
Make it a sweepstakes / raffle? Check out raffle rules for 501c3
Pick point concept track how your pick does each week, make it
competitive?
Consumer product companies synergies, look for well-developed
reward programs to possibly active this concept like a big NASCAR
Support like “Coke rewards”