Making Profitable Websites
Faster and Easier than You Ever
Thought Possible!
Tweet #moneysites if you’re excited
to learn about how to create
profitable sites with 10 times less
work than your competition!
Who is this guy?
What This Call Is About - $$$
Before
Now
• 1 Page Niche Sites
• 5 Page Niche Sites
• “SEO is dead”
• “Niche Sites are Dead”
• “Build 1000 Page Authority Sites”
• The Semantic Web
The Future • The Future of Search
What This Call Is About - $$$
• 1 Page Niche Sites
Before • 5 Page Niche Sites
What This Call Is About - $$$
Now
• “SEO is dead”
• “Niche Sites are Dead”
• “Build 1000 Page Authority Sites”
What This Call Is About - $$$
The Future
• The Semantic Web
• The Future of Search
The Problem is The Solution
• The Problem
– Tiny niche sites don’t work like they used to
because of our Panda and Penguin environment
– Giant authority sites take too long and too much
expense to build on speculation
• The Solution
– Build a portfolio of sites quickly and easily that are
larger than niche sites and, if successful, can grow
into authority sites
Build a Site With 10x Less Work
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat
• Semantic Keyword Research
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat
• Semantic Keyword Research
• Keyword Research
Build a Site With 10x Less Work
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Niche Selection in 2 Minutes Flat
Semantic Keyword Research
Keyword Research
Analysis & Grouping
Build a Site With 10x Less Work
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Niche Selection in 2 Minutes Flat
Semantic Keyword Research
Keyword Research
Analysis & Grouping
Semantic Site Architecture
Effects of Semantic Structure
Changing URL structure from
MySite.com/open-cellulose-foam to
MySite.com/foam-types/open-cellulose-foam
Started making changes on August 7th – starting position #82
Reached top of SERPs on August 13th – ranking #1
Selecting a Niche
Selecting a Niche
• 2 Methods:
Selecting a Niche
• 2 Methods:
– Be an Expert in Something
Selecting a Niche
• 2 Methods:
– Be an Expert in Something
– Leverage Billion Dollar Companies’ Work
Selecting a Niche
The Amazon 2-Minute Cheat
Selecting a Niche
The Amazon 2-Minute Cheat
1. Go to Amazon.com’s Best Seller List:
http://amzn.to/1e2cMcB
Selecting a Niche
The Amazon 2-Minute Cheat
1. Go to Amazon.com’s Best Seller List:
http://amzn.to/1e2cMcB
2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.
Selecting a Niche
The Amazon 2-Minute Cheat
1. Go to Amazon.com’s Best Seller List:
http://amzn.to/1e2cMcB
2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.
3. Pick a subcategory
Selecting a Niche
The Amazon 2-Minute Cheat
1. Go to Amazon.com’s Best Seller List:
http://amzn.to/1e2cMcB
2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.
3. Pick a subcategory
4. Pick a best seller
Selecting a Niche
The Amazon 2-Minute Cheat
That’s It!
Selecting a Niche
The Amazon 2-Minute Cheat
That’s It!
Let’s go live…
Semantic Keyword Research
Semantic Keyword Research
Semantic Keyword Research
Finding Relations Between Meanings
Semantic Keyword Research
Finding Relations Between Meanings
Not relations between words
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have
to do with “news” or “interviews?”
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have
to do with “news” or “interviews?”
Nothing!
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have
to do with “news” or “interviews?”
Nothing!
But we know the meaning of 60 minutes is a
news show that does a lot of interviews.
That’s a semantic relation.
Semantic Keyword Research
So… How do we find relations of meaning that
we can build our site around?
Semantic Keyword Research
So… How do we find relations of meaning that
we can build our site around?
1. Back to Amazon
2. The Top 10 Search
Semantic Keyword Research
So… How do we find relations of meaning that
we can build our site around?
1. Back to Amazon
2. The Top 10 Search
Let’s go live…
Keyword Research
Keyword Research
Once we have discovered some semantic
relations we can use keyword tools to dive
into each piece.
Keyword Research
Once we have discovered some semantic
relations we can use keyword tools to dive
into each piece.
There are many tools that will do the job, but I
prefer Long Tail Pro Platinum – I will show you
why…
Keyword Research
Keyword Research
Keyword Research
The Process:
Keyword Research
The Process:
1. Enter set of 3 semantically related keywords
Keyword Research
The Process:
1. Enter set of 3 semantically related keywords
2. Pull keywords from Google Keyword Planner
Keyword Research
The Process:
1. Enter set of 3 semantically related keywords
2. Pull keywords from Google Keyword Planner
3. Repeat through all your semantically related
topics
Keyword Research
The Process:
1. Enter set of 3 semantically related keywords
2. Pull keywords from Google Keyword Planner
3. Repeat through all your semantically related
topics
4. Narrow results to 500 to 10,000 monthly
searches
Keyword Research
The Process:
1. Enter set of 3 semantically related keywords
2. Pull keywords from Google Keyword Planner
3. Repeat through all your semantically related
topics
4. Narrow results to 500 to 10,000 monthly
searches
5. Pull Keyword Competitiveness
Analysis & Grouping
Once we have our keyword results from the
Keyword Research step, export to excel for
analysis & grouping.
Analysis & Grouping
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
AdSense SEOV = Searches*35%*5%*CPC*68%
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
AdSense SEOV = Searches*35%*5%*CPC*68%
Grouping – group keywords by silo topic and
subpage topic
Analysis & Grouping
Semantic Site Architecture
Semantic Site Architecture
Case Study
• Attendee fashion example…
Case Study
Case Study
Case Study
Case Study
Case Study
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"top 10" searches to consider:
best hair style for your face (3x)
best sunglasses for your face
best jewelry for your face (2x)
best necklines for your face (2x)
best clothes for your body shape
best handbag for your body shape (2x)
look better in photos based on your body type
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Semantic Relations ->
Hair Style Silo Keyword Research
Hair style for round face
Hair for square face
Hair for long face
Hair for oval face
Blunt cut
Bob cut
Thin hair styles
Case Study
Hair Style Silo Results
Page 1: Short wavy hairstyles
SEOV: $1,599 Avg KC: 29 KWs: 26
Page 2: Hair styles for fine hair
SEOV: $1,008 Avg KC: 32 KWs: 9
Page 3: Medium hair styles
SEOV: $780
Avg KC: 31 KWs: 13
Page 4: Long hair styles
SEOV: $719
Avg KC: 31 KWs: 9
Page 5: Hair styles for round faces
SEOV: $436
Avg KC: 30 KWs: 18
Page 6: Hair styles for thin hair
SEOV: $426
Avg KC: 31 KWs: 7
Page 7: Haircuts for long faces
SEOV: $246
Avg KC: 31 KWs: 10
Page 8: Hair styles for thick hair
SEOV: $236
Avg KC: 27 KWs: 3
The Result
1. A semantically integrated site plan
The Result
1. A semantically integrated site plan
2. To create deep content targeting low
competition markets
The Result
1. A semantically integrated site plan
2. To create deep content targeting low
competition markets
3. With multiple supporting keywords
The Result
1. A semantically integrated site plan
2. To create deep content targeting low
competition markets
3. With multiple supporting keywords
4. And a ready-made, diverse link building plan
Resources
1.
2.
3.
4.
Amazon Best Sellers - http://amzn.to/1e2cMcB
“top 10 <market>” or “forum <market>” searches
Long Tail Pro - http://bit.ly/ltpplatinum
Excel Template - http://bit.ly/xlstemplate