Making Profitable Websites Faster and Easier than You Ever Thought Possible! Tweet #moneysites if you’re excited to learn about how to create profitable sites with 10 times less work than your competition! Who is this guy? What This Call Is About - $$$ Before Now • 1 Page Niche Sites • 5 Page Niche Sites • “SEO is dead” • “Niche Sites are Dead” • “Build 1000 Page Authority Sites” • The Semantic Web The Future • The Future of Search What This Call Is About - $$$ • 1 Page Niche Sites Before • 5 Page Niche Sites What This Call Is About - $$$ Now • “SEO is dead” • “Niche Sites are Dead” • “Build 1000 Page Authority Sites” What This Call Is About - $$$ The Future • The Semantic Web • The Future of Search The Problem is The Solution • The Problem – Tiny niche sites don’t work like they used to because of our Panda and Penguin environment – Giant authority sites take too long and too much expense to build on speculation • The Solution – Build a portfolio of sites quickly and easily that are larger than niche sites and, if successful, can grow into authority sites Build a Site With 10x Less Work Build a Site With 10x Less Work • Niche Selection in 2 Minutes Flat Build a Site With 10x Less Work • Niche Selection in 2 Minutes Flat • Semantic Keyword Research Build a Site With 10x Less Work • Niche Selection in 2 Minutes Flat • Semantic Keyword Research • Keyword Research Build a Site With 10x Less Work • • • • Niche Selection in 2 Minutes Flat Semantic Keyword Research Keyword Research Analysis & Grouping Build a Site With 10x Less Work • • • • • Niche Selection in 2 Minutes Flat Semantic Keyword Research Keyword Research Analysis & Grouping Semantic Site Architecture Effects of Semantic Structure Changing URL structure from MySite.com/open-cellulose-foam to MySite.com/foam-types/open-cellulose-foam Started making changes on August 7th – starting position #82 Reached top of SERPs on August 13th – ranking #1 Selecting a Niche Selecting a Niche • 2 Methods: Selecting a Niche • 2 Methods: – Be an Expert in Something Selecting a Niche • 2 Methods: – Be an Expert in Something – Leverage Billion Dollar Companies’ Work Selecting a Niche The Amazon 2-Minute Cheat Selecting a Niche The Amazon 2-Minute Cheat 1. Go to Amazon.com’s Best Seller List: http://amzn.to/1e2cMcB Selecting a Niche The Amazon 2-Minute Cheat 1. Go to Amazon.com’s Best Seller List: http://amzn.to/1e2cMcB 2. Pick an evergreen market like hobbies, fitness, business & money, or relationships. Selecting a Niche The Amazon 2-Minute Cheat 1. Go to Amazon.com’s Best Seller List: http://amzn.to/1e2cMcB 2. Pick an evergreen market like hobbies, fitness, business & money, or relationships. 3. Pick a subcategory Selecting a Niche The Amazon 2-Minute Cheat 1. Go to Amazon.com’s Best Seller List: http://amzn.to/1e2cMcB 2. Pick an evergreen market like hobbies, fitness, business & money, or relationships. 3. Pick a subcategory 4. Pick a best seller Selecting a Niche The Amazon 2-Minute Cheat That’s It! Selecting a Niche The Amazon 2-Minute Cheat That’s It! Let’s go live… Semantic Keyword Research Semantic Keyword Research Semantic Keyword Research Finding Relations Between Meanings Semantic Keyword Research Finding Relations Between Meanings Not relations between words Semantic Keyword Research Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?” Semantic Keyword Research Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?” Nothing! Semantic Keyword Research Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?” Nothing! But we know the meaning of 60 minutes is a news show that does a lot of interviews. That’s a semantic relation. Semantic Keyword Research So… How do we find relations of meaning that we can build our site around? Semantic Keyword Research So… How do we find relations of meaning that we can build our site around? 1. Back to Amazon 2. The Top 10 Search Semantic Keyword Research So… How do we find relations of meaning that we can build our site around? 1. Back to Amazon 2. The Top 10 Search Let’s go live… Keyword Research Keyword Research Once we have discovered some semantic relations we can use keyword tools to dive into each piece. Keyword Research Once we have discovered some semantic relations we can use keyword tools to dive into each piece. There are many tools that will do the job, but I prefer Long Tail Pro Platinum – I will show you why… Keyword Research Keyword Research Keyword Research The Process: Keyword Research The Process: 1. Enter set of 3 semantically related keywords Keyword Research The Process: 1. Enter set of 3 semantically related keywords 2. Pull keywords from Google Keyword Planner Keyword Research The Process: 1. Enter set of 3 semantically related keywords 2. Pull keywords from Google Keyword Planner 3. Repeat through all your semantically related topics Keyword Research The Process: 1. Enter set of 3 semantically related keywords 2. Pull keywords from Google Keyword Planner 3. Repeat through all your semantically related topics 4. Narrow results to 500 to 10,000 monthly searches Keyword Research The Process: 1. Enter set of 3 semantically related keywords 2. Pull keywords from Google Keyword Planner 3. Repeat through all your semantically related topics 4. Narrow results to 500 to 10,000 monthly searches 5. Pull Keyword Competitiveness Analysis & Grouping Once we have our keyword results from the Keyword Research step, export to excel for analysis & grouping. Analysis & Grouping Analysis & Grouping Analysis – Determine SEO Value of each keyword Analysis & Grouping Analysis – Determine SEO Value of each keyword AdSense SEOV = Searches*35%*5%*CPC*68% Analysis & Grouping Analysis – Determine SEO Value of each keyword AdSense SEOV = Searches*35%*5%*CPC*68% Grouping – group keywords by silo topic and subpage topic Analysis & Grouping Semantic Site Architecture Semantic Site Architecture Case Study • Attendee fashion example… Case Study Case Study Case Study Case Study Case Study • • • • • • • • "top 10" searches to consider: best hair style for your face (3x) best sunglasses for your face best jewelry for your face (2x) best necklines for your face (2x) best clothes for your body shape best handbag for your body shape (2x) look better in photos based on your body type Case Study Case Study Case Study Case Study Case Study Case Study Case Study Case Study Semantic Relations -> Hair Style Silo Keyword Research Hair style for round face Hair for square face Hair for long face Hair for oval face Blunt cut Bob cut Thin hair styles Case Study Hair Style Silo Results Page 1: Short wavy hairstyles SEOV: $1,599 Avg KC: 29 KWs: 26 Page 2: Hair styles for fine hair SEOV: $1,008 Avg KC: 32 KWs: 9 Page 3: Medium hair styles SEOV: $780 Avg KC: 31 KWs: 13 Page 4: Long hair styles SEOV: $719 Avg KC: 31 KWs: 9 Page 5: Hair styles for round faces SEOV: $436 Avg KC: 30 KWs: 18 Page 6: Hair styles for thin hair SEOV: $426 Avg KC: 31 KWs: 7 Page 7: Haircuts for long faces SEOV: $246 Avg KC: 31 KWs: 10 Page 8: Hair styles for thick hair SEOV: $236 Avg KC: 27 KWs: 3 The Result 1. A semantically integrated site plan The Result 1. A semantically integrated site plan 2. To create deep content targeting low competition markets The Result 1. A semantically integrated site plan 2. To create deep content targeting low competition markets 3. With multiple supporting keywords The Result 1. A semantically integrated site plan 2. To create deep content targeting low competition markets 3. With multiple supporting keywords 4. And a ready-made, diverse link building plan Resources 1. 2. 3. 4. Amazon Best Sellers - http://amzn.to/1e2cMcB “top 10 <market>” or “forum <market>” searches Long Tail Pro - http://bit.ly/ltpplatinum Excel Template - http://bit.ly/xlstemplate