COURSE SYLLABUS
COLLEGE OF AURORA
MAR 217 – E-Commerce Marketing
SECTION I: COURSE IDENTIFICATION
COURSE TITLE: E-Commerce
COURSE DESCRIPTION: Explores new marketing strategies that have emerged as areas of
information technology and the Internet have evolved. This course examines traditional marketing
concepts of buying behavior, promotion, production and others, and then redefines them as they
apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies,
models and research will be examined.
COURSE PREFIX/SECTION: MAR 217
CREDITS/CONTACT HRS: 3 Credit Hours / 45 Contact Hours
All students must apply to CCA, complete COF, and provide an Accuplacer (SS70 & RC62)
score or ACT score (E17 & R16) to receive dual credit for this course. In order for the class to
be granted credit, more than 50% or participants must qualify.
TIME/DAY(S): Monday – Friday Period 4
LOCATION: Rangeview High School Room 223
INSTRUCTOR: Linda Count
TELEPHONE: 303-326-4391
OFFICE HOURS: Periods 3 and 6 or by appointment
Although planning periods are listed, occasional meetings and other academic obligations prevents
me from being in the classroom during the posted hours. It is best to set up an appointment prior
to any scheduled meeting to ensure I will be there. That stated, I am here to serve the students
and am available to assist anyway possible.
IMPORTANT DATES:
DATE COURSE BEGINS :
TUESDAY AUGUST 5, 2014
DATE COURSE ENDS:
WEDNESDAY MAY 20, 2015
LASTE D ATE TO DROP:
FEBRUARY 9, 2015
LAST DATE TO W ITHDRAW
(“W” GRADE):
APRIL 30, 2015
DAYS WHEN CLASS DOES NOT MEET:
SEE APS/R ANGEVIEW CALENDAR
REQUIRED TEXTBOOK: E-Commerce (class room copies are available), Ecommerce-digest online
textbook and resources, Junior Achievement materials will be provided.
OTHER:
CCA will provide accommodations for qualified students with disabilities. To request an
accommodation, contact the Accessibility Services Office (ASO) Coordinator, Reniece Jones, at
your earliest convenience. The ASO is located in the Learning Resource Center (LRC) in the
Student Centre building on the CentreTech campus. Arrangements may also be made at the
Lowry Campus. You may contact Reniece at (303)361-7395 V/TDD, or e-mail:
Reniece.Jones@ccaurora.edu.
RHS Student Handbook and Classroom Policies:
Attendance:
Attendance will be taken. Attendance is very important in this class. A natural consequence of
excessive absences is decreased learning and achievement. It is the student’s responsibility to
complete the missed work within 48 hours of returning to class.
Conduct:
Respect yourself, others, the teacher and the classroom. Attend class on a regular basis, be responsible
for the classwork, participate in class constructively, and follow all classroom procedures as well as
school guidelines. NO Food or drink allowed in classroom, No Phones or music without permission, and
remember the computers are not a docking station or charging station. Headphones should not be
worn upon entering class.
Academic Honesty:
As both a CCA and RHS student, you are expected to act and learn to the best of your ability every
day. That means that all work you do must be your own. Academic honesty includes cheating,
plagiarism, making up information, or enabling other people to cheat based on your work; this WILL
lead to negative consequences. Take pride in your intelligence and abilities by doing your own work
and encouraging others around you to do the same.
Emergency Procedures:
The Fire exits and emergency procedures will be discussed during the first class. When the fire alarm
sounds, all students are expected to exit the building immediately. Since the security of items left
behind is not guaranteed, students should gather all personal belongings before proceeding to the
nearest exit.
Bullying:
Definition: Any written, verbal or pictorial expression, physical or electronic act or gesture, or a pattern
thereof by a student that is intended to coerce, intimidate or cause any physical, mental, or emotional
harm to any student. This includes the creation of an intimidating, hostile, or significantly offensive
environment that interferes with the learning or performance of school-sanctioned activities of any student.
Examples of Bullying:
- Derogatory written or pictorial communications in any media (e.g., letters, notes, cellphones, social
networks, voice mail, text messages, pager messages, newspaper articles, invitations, posters, photos,
cartoons);
- Derogatory verbal comments (e.g., name-calling, taunting, hostile teasing, spreading rumors, epithets,
jokes or slurs);
- Threats of force or violence against a person’s body, possessions or residence (e.g., obtaining food or
money by threats of force); or
- Physical conduct (e.g., provocative gestures, overly rough horseplay, restricting freedom of action or
movement, violence, defacing or destruction of property).
Any student engaged in bullying will face disciplinary action. All concerns of threats or rumors must be
reported to a staff member as soon as possible.
Cyberbullying
Definition: Being cruel to others by sending or posting harmful material using the Internet, cell phone, or
any social media. Spreading or forwarding rumors or threats or photos via social media is a serious
offense.
Any student engaged in cyberbullying will face disciplinary action. All concerns of threats or rumors must
be reported to a staff member as soon as possible. Cyberbullying is a criminal offense and police will be
notified.
DECA CHAPTER:
A class requirement, is taking an active role in the DECA chapter at Rangeview High School. This will
require all class members to become National and State DECA members who must participate in chapter
activities: community service projects, district competitions, fundraising, banquets, leadership activities and
chapter meetings. Many of the activities will take place during the class meeting time, but additional
functions will be required. Chapter dues of $30.00 will be required by September 1st payable to
RHS DECA and given to the bookkeeper. Future DECA activities will also require the chapter member
to wear appropriate business attire. (If you have concerns on the DECA requirement, please see me
individually).
SECTION II: COURSE OUTLINE AND STUDENT OUTCOMES
INSTRUCTIONAL GOALS:
The Instructional Unit has identified the following lifelong/workplace skills that are the foundation
for your course of study at CCA: Communication, Critical Inquiry, Intra/Interpersonal Responsibility,
Quantitative Reasoning, Technology, and Aesthetic Perception. Of these skills, this course will
focus on: Communication, Critical Inquiry.
GENERAL LEARNING OUTCOMES OF THE COMMUNITY COLLEGE OF AURORA:
Successful students will have shown through in-class exercises and specific course assignments the
ability to pursue and retain knowledge, comprehend the various significant levels of acquired
knowledge (analyzing and identifying their various components), evaluate the significance of the
knowledge, synthesize ideas from multiple sources, and apply what is learned to work and life
situations.
SPECIFIC COURSE OUTCOMES:
The student will be given the opportunity to:
I. Understand E-Marketing in the context of and as it relates to E-Business and E-Commerce.
II. Describe trends in E-Business and e-Marketing, specifically.
III. Explain the ways in which technology and the Internet have caused changes in Marketing.
IV. Discuss the key principles of Marketing and how they have been adapted and applied in
the context of E-Business, particularly Marketing Information, Consumer Behavior, Market
Segmentation and the Marketing Mix.
V. Explain the different technologies involved and how to leverage technology to maximize
marketing effectiveness.
VI. Discuss the importance of measurement in E-Marketing and examine the tools and tactics
available to assist in measurement of marketing effectiveness.
VII. Explain the ethical and legal considerations in the E-Marketing environment.
COURSE OUTLINE
I. Defining E-Business
II. Background and History
III. New Rules for E-Marketing
IV. Consumer Behavior in E-Marketing
V. E-Marketing Information Systems
VI. E-Marketing Mix
VII. Leveraging Technology
VIII. Implementing E-Marketing in an Organization
IX. Measurement of E-Marketing Efforts
X. Ethics and Law
SECTION III: EVALUATION PROCEDURES
OVERALL STRATEGIES:
Timely completion of assignments, prompt attendance, participation in class activities and
discussions, and the tested ability to apply learned knowledge to common-life experiences will
weigh toward the grade
GRADING / EVALUATION:
This class will have a mixture of weekly/short-termed assignments and long term projects.
Organization skills are very important to the student success in this class. The student will be
required to set goals and do what is necessary to accomplish these goals.
A. Each student's grade will be determined from the following scale:
CCA Points
100-93
CCA Grade
A
RHS SBG Translation
ADV
92-82
B
P
81-71
C
P-
70-60
D
PP
Below 60
F
U
B. Grades will be earned from the following sources:
Formative Assessments:
Daily Classwork
10%
Homework
10%
Topic Quizzes
15%
DECA related activities
15%
Summative Assessments
Presentations
10%
Unit Exams
20%
Essays/Projects
20%
Marks and Grades:
Marks indicate levels of proficiency on individual assessments and are recorded in the teacher grade
book. Capital letters indicate summative assessments. Lower case letters indicate formative
assessments.
Grade book marks are converted to a single letter grade for eligibility and quarterly reports, and are
recorded on an official student transcript.
Body of Evidence:
There are two types of assessment, formative and summative.
Formative (assessments for learning) provide direction for improvement for the student and
adjustment of instruction for the teacher e.g. observation, quizzes, homework, discussion, drafts, etc.
These assessments are identified by lower case letters in the teacher grade book.
Summative (assessment of learning) provide information to be used in making judgments about a
student’s achievement at the end of a sequence of instruction, e.g. final drafts, tests, assignments,
projects, performances, etc. These assessments are identified by capital letters in the teacher grade
book.
SECTION IV: TENTATIVE COURSE SCHEDULE
A. Assignments: The planned schedule for readings, examinations and projects is contained in
Section IV of the syllabus.
B. Reading Assignments: The assigned reading in Section IV is to be accomplished during the
week identified in the schedule.
C. The Instructor reserves the right to change the daily teaching schedule to facilitate learning,
understanding, and critical thinking. Assignment Due dates and the testing schedule may change
with as much advance notice as possible. Students will be required to fulfill all assignments as
outlined unless otherwise notified.
Instructor reserves the right to change the daily teaching schedule and assignments to
facilitate learning, understanding, and critical thinking. These dates are tentative.
This class consists of four quarters, and listed below are the weeks, readings and assignments and
due dates.
Quarter
Topic
Assignment
1
Defining E-Business and
Introduction to
Entrepreneurship and what
makes an organization Social
Enterprise?
Online module, case study,
sloppy copy of business plan
section I, research companies
and elements of successful
startups
1
Background and History of ECommerce, Strengths of
building a good team and
What’s my Business?
Online modules, case study
analysis, sloppy copy of
business plan section II, market
research assignment
2
New Rules for E-Marketing,
needs assessments and Who’s
My Customer?
Online modules, case study
analysis, sloppy copy of
business plan part III, mystery
shopper experience
2
Consumer Behavior in Emarketing, Empathy and What’s
my Advantage?
Online modules, case study
analysis, sloppy copy of
business plan section IV,
competitive advantages exercise
2
E-Marketing Information
Systems and Competitive
Advantage
Online modules, case study
analysis, sloppy copy business
plan section V, implement online
marketing strategies
3
Ethics and Law; Ethics are good
for Business!
Online modules, case study
analysis, sloppy copy business
plan section VI
3
Leveraging Technology and
Intentional Growth
Online modules, case study
analysis, sloppy copy business
plan section VII, evaluate the
technology used to support our
online BIZ
3
Implementing E-Marketing in an
organization and Continuous,
Rapid Innovation
Online modules, case study
analysis, sloppy copy business
plan section VIII, Develop an EMarketing plan for promoting
online BIZ
4
Measurement of E-Marketing
Efforts and Promoting
Commitment and Performance.
Online modules, case study
analysis, sloppy copy of
business plan COMPLETE,
Analyze efforts and success of
online BIZ
4
Formal Business Plan
Using Sloppy Copy create a
formal business plan
Individual plans
Class online BIZ
Social Enterprise
------------------------------------------------------------------------------------------------------------------------------------I acknowledge that my child has explained the class requirements and we understand the policies.
_____________
_________________________________________
Today’s date
Class period
_____________________________
______________________________________
Student’s signature
________________________________________
Please print student’s name
__________________________________________
Student Cell
Student Email
________________________________________ (mother’s)
Business telephone
_________________________________
Please print mother’s name
________________________________________ (father’s)____________________________________
Business telephone
______________________________
Home telephone
Please print father’s name
_____________________________________
Parent signature
_____________________________________________________________________________________
Parent’s email address
Please take a check or cash for DECA dues of $30 to the bookkeeper and two receipts will be issued upon
payment! One is for the student and one is for Mrs. Count. All DECA dues are payable on or before
August 29th. This DECA fee will cover National and State dues as well as a chapter t-shirt.