Be sure your audio is turned on
and click for the next slide.
Listen to the audio.
Then click for the next slide.
How to Play Media IQ
You will need a paper and a
pencil to write down your
responses. See how many of
these media questions you can
answer correctly. There are 15
questions in all. Click when you
are ready to advance to the next
slide.
Click for next slide
You will find that most of the
information in this game we
have talked about in class.
Some other questions will
ask you to apply your
knowledge and some are just
interesting trivia.
Let’s get started and play
Media IQ.
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Write down your answer .
Then click for next slide.
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Congratulations!
You have completed
MEDIA IQ.
Your score:
15 correct – EXPERT
10-14 correct- ADVANCED
5-9 correct– INTERMEDIATE
0-4 correct- BEGINNER
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Axe twist Commercial. (2010). Retrieved August 6, 2010 from
http://www.youtube.com/watch?v=_grNoowseQE
Centel Commercial. (1989). Retrieved August 6, 2010 from
http://www.youtube.com/watch?v=ptbJZ9HBw2k
Jackie Chan Pepsi Commercial. (2006). Retrieved August 6, 2010 from
http://www.youtube.com/watch?v=vHM3_3BMGFc
Movie Adventure2 Sound. Retrieved August 5, 2010 from Clip Art.
Nike Commercial. (2007). Retrieved August 6, 2010 from
http://www.youtube.com/watch?v=Pp5dZZBKTXQ
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Snickers Commercial. (2010). Retrieved August 6, 2010 from
http://www.youtube.com/watch?v=X1Sv_z9jm8A
Teens watching TV image. Retrieved August 5, 2010 from
http://abcnews.go.com/Health/Healthday/story?id=6790085&page=1
Television and Health. Retrieved August 6, 2010 from
http://www.csun.edu/science/health/docs/tv&health.html
TV image. Retrieved August 5, 2010 from
http://mediamemo.allthingsd.com/files/2010/05/google-tv-ads.png
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“Media and Persuasion” is a topic we cover in late spring in 6th grade
Communications. Media and Persuasion is an integrated unit that
challenges 6th grade students to understand the influence of the media
and to identify and use persuasion techniques. The Media IQ game
would be used prior to creating their final product for the unit. The
purpose of the game is for students to review key terms and to
practice and apply learned concepts in novel situations, such as
analyzing unfamiliar advertisements.
Media IQ is meant to be played individually so that students can selfassess their learning. Answers are provided after each question.
Click for next slide and the Answer Key
1. b
 2. c
 3. a
 4. c
 5. d
 6. testimonial, loaded words
and pictures, name calling
 7. persuasion techniques or
persuasive techniques
 8. romance, image, loaded
words and pictures,
unsupported generalities








9. cigarettes, smoking
10. fun, plain folks approach,
loaded words and pictures,
testimonial
11. infomercials
12. b
13. d
14. a
15. Nike, Nike slogan “Just
do it”, Nike trademark