Unit 3 Companies
Time 3*90’
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Objectives
Focus:
Warming up:
3.1 Describing a company
3.2 Talking about types of business
Sum-up
Assignment
Objectives
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When the learners finish learning this
unit, they should be able to
providing information on companies and
products
collecting information on companies and
products
Content
Focus:
Business correspondence
Content
Warming up:
You are quite often to be asked to introduce
your company. What to say? How to say? That is
what we are going to practice in Unit 3.
However, let’s try to work out what would be
important information?
Discuss. (The information on business card
may be mentioned. Then ask some one try to say,
in name of George Brown, about ABC Software.)
Some tough, right? But after finishing this
unit, it will turn to be an easy job. Content
3.1 Describing a company
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A. Speaking
Diamler-Benz (奔驰)，Siemens (西门子), Brother
(兄弟)，Toyota (丰田)，
Fiat (菲亚特), Gucci (古琦),
Levi Strauss (李维斯)，Microsoft (微软).
Content
2. Discuss : What do they do?
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Diamler-Benz (奔驰)， a German car
manufacturer
Siemens (西门子),a German manufacturer of
electronics and electronic appliances,
Brother (兄弟)，a Japanese car manufacturer,
Toyota (丰田)，a Japanese car manufacturer,
Fiat (菲亚特), an Italian car manufacturer,
Gucci (古琦), an Italian garment and fashion
maker ,
Levi Strauss (李维斯)，a famous Jeans maker in
Content
the USA,
Microsoft (微软), a programming group in the
USA.
3. Match the company to the city where its
headquarters are.
Diamler-Benz
Siemens
Brother
Toyota
Fiat
Gucci
Levi Strauss
Software
Munich
Nagoya
Turin,
Nagoya
Stuttgart
Seattle
Milan
San Francisco
Content
3.2 Talking about types of business
A. Presentation
1. The companies in this section may be
very strange to students, so dwelling on the
explanation of the companies is advised.
Content
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Dentsu:a Japanese advertising agency （电通公
司）.
Credit Lyonnais:a French bank （里昂银行）.
Lloyd's of London:a British insurance agency (劳
埃德保险公司).
McDonald's:an American fast food service(麦当
劳).
Club Med:an international traveling agency (地
中海俱乐部).
Lufthansa:a German airliner (汉莎航空公司).
Content
2. Match the company to the service.
Dentsu
Credit Lyonnais
Lloyd’s of London
Mc’Donald’s
Club Med
Lufthansa
airline
travel and tourism
insurance,
catering,
banking
advertising
Content
3. Talk about the companies in this pattern:
Dentsu is in advertising business/ Dentsu is in
advertising.
Content
4. Describe the business.
Describe the business in this way:
Microsofet makes software.
(more companies for practice: Coca-Cola,
Rank Xerox, Nestle, Apple, Citron, Giba
Ceigy )
Content
Suggested answer:
Coca-Cola makes and sells soft drink.
Rank Xerox manufactures office equipments.
Nestle produces food and soft drink.
Apple makes computer.
Citron makes car.
Giba Ceigy sells chemicals.
Content
C. Language focus
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1. Complete the questions in D and answer them.
2. Work with a partner. Think of more questions
about companies.
This exercise is easy so it is used here as a relax .
Content
D. Write an enquiry to SK after the form of D.
1.Brief review on the format of a business letter:
 Headings
 (writer’s address, date line, reader’s address
/inside address)
 Salutation
 (Dear Sir/Madam),
 Body
 (Paragraphs are separated)
 Ending,
 Signature.
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2.The tips for business letter writing:
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brief ( state the aim at he very beginning),
clear ( what you expect or need in specific way),
polite (dear, Yours sincerely, and a neat form).
Content
3.Draw an enquiry for Chemex to SK in class. While
drawing, discuss is encouraged.
Suggested answer:
Dear Sir or Madam,
We are a manufacturer of chemical products. At
present, we export to the European market,but we
would like to export to the United States and Asian
markets.
We enclose our brochure which gives details
about our company and thank you in advance.
Yours faithfully,
Content
Sum-up
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In this unit, we learn
how to describe a company in a professional way
(in the light of name, HQ, business line, range of
products, sales/revenue, size, branches, operation
as well as the philosophy)
how to describe a company’s activity ( XXX is in
advertising, XXX makes/sells car),
some basic skills for business writing.
Content
Assignment
Write an enquiry for Chemex to SK in 4A sized
paper.
Content