BIO-DATA
GAJENDRA SINGH KACHHWAHA,
BANSHI WALE MANDIR KI GALI,
B/H SITARAM BABY PARK,
BAGAR CHOWK,
JODHPUR-342001
Cell: 9928234789
Educational Qualifications
 M.Com(P) From Jodhpur University in 1986(Marketing research &
Principle of marketing)
Date of Birth: 12th May 1967
Marital status: Married
Summary of Skills & Experiences
 Over 25years of experience in areas of Sales / Marketing & e-commerce
(Pepperfry.com, CADBURY INDIA LIMITED, EPICU FOODS “A PARLE
AGRO Sister concern” ).
 Handled the Product Bandwidth for established brand equities &
leaders in their segment
 Expanding Distribution Network, Channel Management.
 Proven ability to identify market opportunities & catalyzing value
strategies to increase sales
 A superb performer with the distinction of raising sales and
profitability of the company.
 Excellent team building, motivational and relation management skills.
Organizational Experiences
LAST :
From June 2011 to 10Oct.2013,Working as a Senior Manager
(Jodhpur Operation), Pepperfry.com for Furniture(JODHPUR
FURNITURE) & Home Decor Products.
I myself had made ready all Infrastructures, Factory, Finishing Unit
for Pepperfry.com in Jodhpur. THEN headED Pepperfry Sourcing
team from Jan.2012 –OCT.2013.
Previous Experiences :
(1)From March 2011 to MAY 2011 ( 3MONTHS) Worked as a
Distributor for JODHPUR CITY for VODAFONE ESSAR DIGILINK
LTD. Handled 50Lacs Sales Turnover per Month.
(2)From 01.10.1989 to 05.04.2003,(Total
14yrs.+) worked with
Cadbury India Limited as Senior Sales Officer in the
state of Rajasthan.
(3) From 1Feb.2004 to Oct.2006, worked as a REGIONAL SALES
MANAGER,Rajasthan in Desai Brothers Ltd. Bangalore,based at Rajasthan
and Looked after there biggest Region in Rupee value sales.
From NOV.2006 to 31st MARCH 2009, Worked as a “BUSINESS
HEAD”IN EPICU AGRO PRODCUTS LIMITED “A sister concern OF
PARLE AGRO PRD. LTD “.
(FROOTI & APPY FIZ) based at
JAIPUR(Rajasthan) and looked after RAJASTHAN STATE sales.
From 01.10.1989 to 05.04.2003, with Cadbury India Limited
as Senior Sales Officer
Leading MNC & Global Brand leader in its segment.
Key Responsibilities were;
 Leading a Team size of 20 comprising personnel for retail & pilot sales
in the state of Rajasthan
 Planning strategies for ensuring sales promotion and brand visibility in
the assigned markets
 Developed & strengthened the Distributor Network infrastructure
for deeper penetration and reach
 Design and implement strategy for market expansion in the unexplored
areas of good potential in smaller district towns through primary &
secondary sales
 Implementing promotional strategies for local level promotions, trade
incentive schemes
 Carrying out implementation of new project termed “ Microwave” like
project done by me earlier called “BIC”.
 Monitoring Receivables recovery from distributors and pipeline stocks
control.
 Assisted in determining regional sales volumes as per the sales &
marketing budget
 Devised system of Micro-planning for collating data on sales
generation in each segment for identification, penetration &
development of new market segments.
Achievements IN CADBURY INDIA LIMITED:
 Devised & launched a unique “Best in Class” project in Jodhpur, to
derive all round excellence in sales & marketing operations viz. market
brand visibility, market coverage & stock availability. After doing the
project in Jodhpur the Secondary growth has jumped from 6% in first
half of 1998 to 62% in second half of 1998 and 1999 was 42 % again
as against Rajasthan state growth were 5%. The success of this
campaign in Jodhpur prompted the company to take it up on a National
scale.
 Conceived, developed & launched a “Super Stockiest” operation to
enhance penetration in new markets and sustain level of product
availability in existing markets

In 2002, under my supervision company has started Project
MICROWAVE (BIC) in Rajasthan state and end of 2002 Rajasthan
volume growth was 28%, that was the best in Northern Branch of the
company.

I have BIFURCATED the Jodhpur city from one distributor to three, by
taking a big risk in July 2002. Before the bifurcation, Jodhpur volume
growth was 12% and after bifurcation the growth was about 43%. It
was a big satisfaction for me as well as for the company. In 2002
Jodhpur city was a CONTROL TOWN of the company, therefore NO
INPUTS from the company in the town.

Again in 2003 company has given me the project “ BIC” for
Jaipur/Jodhpur towns, under my supervision towns delivered the 26% &
31% growth respectively, as against 14% Rajasthan state growth…till
04’2003.
Responsibilities included:(IN CADBURY INDIA LIMITED)
 The position reported to Senior Area Sales Manager
 Handled Sales & Marketing functions for Rajasthan
 Involved in the Launch of Company’s product in the State

Total Business handled by me in year 2002/03 was 10 crore
approx.
MAJOR STRENGTHS:
* Man-management & PR skills.
* Positive & forward-looking attitude.
* Cool & composed temperament under all adversities.
* Contingency planning.
* Sound analytical skills.
 Highly result-oriented
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