Nationwide K-12 school recycling competition Join in on the fun, score big and win! 1 Why Recycle at School? School recycling programs: Create community norms Teach responsibility and environmental stewardship Provide hands-on learning experiences Make a difference in waste reduction 2 Goals of Recycle-Bowl Hold a fun, fair & friendly competition • Provide “teaching moments” • Improve individual participation • Improve facility operations • 3 Behavior Change Theory We conducted an academic literature review. Competition o Don’t overemphasize winning, may compromise self-esteem Incentives o Increases likelihood of initial participation o Not too valuable Feedback o Best for those below set goal o Make feedback positive 4 RACE IS ON 5 How To Participate Schools collect and track bottles, cans, cartons and paper for 4 weeks 6 2013 Timeline Registration opens – June 2013 Toolkits mailed – Early October Competition starts – October 21 Competition ends – November 15 Data due – December 11 Award ceremony – February 2014 7 Current Registration Numbers Find out who you are competing against here: o Interactive map of schools – http://recyclebowl.org/map/ o Real time state leader board - http://recyclebowl.org/state-ranking/ 8 Prizes One school/state will win $1000. National champion from state winners will win additional prizes. Community recycling schools compete nationally for 1st, 2nd and 3rd place prizes. Whole school districts compete nationally for a 1st place prize. NEW THIS YEAR. One school will win $500 for recycling the most cartons. The school that improves the most from one year to another wins recycling bins. Schools near Nestle facilities are eligible for 9 an additional prize. Competition Components New this year: o School district category with a national prize o Bragging rights for food scrap collection and waste reduction o Online store from Weisenbach o Schools that use competition to start recycling are eligible for free recycling bins 10 Acceptable Material Paper: Chipboard Cardboard Magazine/Newspaper Office paper/Mail Phone books Cafeteria materials: Aluminum beverage cans Cartons Glass bottles and jars #1-7 plastic (i.e. PS trays) Steel food cans As accepted by the recycling drop-off or service provider. Pilot testing Food Scrap collection in 2013. Won’t be 11 included in weight totals for prize distribution. RESOURCES 12 Playbook - Downloadable Logo Posters Flyer Scorecards Certificate Presentation 13 Playbook – Support Material Community Service Letter Custodian Thank You Letter Sample Newspaper and Radio PSAs E-newsletter, blog posts, etc. Community Access Cable TV slide Employee Engagement Ideas ARD School Event Ideas 14 Playbook – Educational Resources Recycling activities o Logos and Slogans o MRF in Action o Plastics by the Numbers Waste Management Activities o o o o o Source Reduction Recycling Composting Waste-to-Energy Landfills Recycling Jeopardy MRF Video Recycling Stats and Facts 15 RESULTS 16 Continuing the Success 2012 # of Schools Registered Reporting percentage # of Students Reached Total Pounds Recycled Average Pounds per Capita Participants with a hauling partner 1577 72% 901,508 4.5 million 5.62 lbs/capita 80% • 25% increase in registrations from 2011 • 51% of schools that registered in 2011 returned in 2012 • 78% were in the school category, 19% in the community category and 3% in open division Recycling Results Total = 4,493,157 pounds Total commingled = 2,539,247 pounds Total source separated = 1,953,909 pounds Total pounds by category: o School vs School Category – 3,327,404 pounds o Community Category – 1,509,908 pounds o Open Division – 47,392 pounds 18 Impact Metrics Participating schools recycle 10% more than schools that don’t participate in Recycle-Bowl. Around 3% use the competition to start a recycling program. State Participation Breakdown Reg # AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS 1 37 11 102 93 2 28 3 1 31 93 6 10 2 10 45 64 Rep # 0 37 7 92 21 2 24 1 1 15 71 4 8 2 6 36 59 KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV Reg # Rep # 17 10 5 3 9 6 21 17 2 2 18 8 19 9 11 5 5 2 13 8 107 78 6 4 37 33 4 1 30 22 16 15 6 4 NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY Reg # Rep # 31 18 91 70 1 0 3 1 58 36 38 35 67 47 7 3 53 24 322 262 5 2 17 13 2 1 3 2 5 3 2 2 7 7 20 Thanks to all of our sponsors Founding sponsor: o Nestle Waters North America Award ceremony sponsors: o o o o o American Forest and Paper Association Busch Systems Carton Council Resolute Forest Products Trex Toolkit sponsors: o o o o Carton Council Consumer Aerosol Products Council Recommunity Weisenbach 21