Nationwide K-12
school recycling
competition
Join in on the fun, score
big and win!
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Why Recycle at School?
School recycling programs:
Create community norms
Teach responsibility and
environmental stewardship
Provide hands-on learning
experiences
Make a difference in waste
reduction
2
Goals of Recycle-Bowl
Hold a fun, fair & friendly
competition
• Provide “teaching
moments”
• Improve individual
participation
• Improve facility
operations
•
3
Behavior Change Theory
We conducted an academic literature review.
Competition
o Don’t overemphasize winning, may
compromise self-esteem
Incentives
o Increases likelihood of initial participation
o Not too valuable
Feedback
o Best for those below set goal
o Make feedback positive
4
RACE IS
ON
5
How To Participate
Schools
collect and
track bottles,
cans, cartons
and paper for
4 weeks
6
2013 Timeline
Registration opens – June 2013
Toolkits mailed – Early October
Competition starts – October 21
Competition ends – November 15
Data due – December 11
Award ceremony – February
2014
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Current Registration Numbers
Find out who you are competing
against here:
o Interactive map of schools – http://recyclebowl.org/map/
o Real time state leader board - http://recyclebowl.org/state-ranking/
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Prizes
One school/state will win $1000.
National champion from state winners will win additional
prizes.
Community recycling schools compete nationally for 1st,
2nd and 3rd place prizes.
Whole school districts compete nationally for
a 1st place prize. NEW THIS YEAR.
One school will win $500 for recycling the
most cartons.
The school that improves the most from one
year to another wins recycling bins.
Schools near Nestle facilities are eligible for
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an additional prize.
Competition Components
New this year:
o School district category with a national prize
o Bragging rights for food scrap collection and
waste reduction
o Online store from Weisenbach
o Schools that use competition to start recycling
are eligible for free recycling bins
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Acceptable Material
Paper:
Chipboard
Cardboard
Magazine/Newspaper
Office paper/Mail
Phone books
Cafeteria materials:
Aluminum beverage cans
Cartons
Glass bottles and jars
#1-7 plastic (i.e. PS trays)
Steel food cans
As accepted by the recycling drop-off or
service provider.
Pilot testing Food Scrap collection in 2013. Won’t be
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included in weight totals for prize distribution.
RESOURCES
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Playbook - Downloadable
Logo
Posters
Flyer
Scorecards
Certificate
Presentation
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Playbook – Support Material
Community Service
Letter
Custodian Thank You
Letter
Sample Newspaper and
Radio PSAs
E-newsletter, blog posts,
etc.
Community Access Cable
TV slide
Employee Engagement
Ideas
ARD School Event Ideas
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Playbook – Educational Resources
Recycling activities
o Logos and Slogans
o MRF in Action
o Plastics by the Numbers
Waste Management
Activities
o
o
o
o
o
Source Reduction
Recycling
Composting
Waste-to-Energy
Landfills
Recycling Jeopardy
MRF Video
Recycling Stats and Facts
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RESULTS
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Continuing the Success 2012
# of Schools Registered
Reporting percentage
# of Students Reached
Total Pounds Recycled
Average Pounds per Capita
Participants with a hauling partner
1577
72%
901,508
4.5 million
5.62 lbs/capita
80%
• 25% increase in registrations from 2011
• 51% of schools that registered in 2011
returned in 2012
• 78% were in the school category, 19% in
the community category and 3% in open
division
Recycling Results
Total = 4,493,157 pounds
Total commingled = 2,539,247 pounds
Total source separated = 1,953,909 pounds
Total pounds by category:
o School vs School Category – 3,327,404 pounds
o Community Category – 1,509,908 pounds
o Open Division – 47,392 pounds
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Impact Metrics
Participating schools
recycle 10% more
than schools that
don’t participate in
Recycle-Bowl.
Around 3% use the
competition to start a
recycling program.
State Participation Breakdown
Reg #
AK
AL
AR
AZ
CA
CO
CT
DC
DE
FL
GA
HI
IA
ID
IL
IN
KS
1
37
11
102
93
2
28
3
1
31
93
6
10
2
10
45
64
Rep #
0
37
7
92
21
2
24
1
1
15
71
4
8
2
6
36
59
KY
LA
MA
MD
ME
MI
MN
MO
MS
MT
NC
ND
NE
NH
NJ
NM
NV
Reg #
Rep #
17
10
5
3
9
6
21
17
2
2
18
8
19
9
11
5
5
2
13
8
107
78
6
4
37
33
4
1
30
22
16
15
6
4
NY
OH
OK
OR
PA
RI
SC
SD
TN
TX
UT
VA
VT
WA
WI
WV
WY
Reg #
Rep #
31
18
91
70
1
0
3
1
58
36
38
35
67
47
7
3
53
24
322
262
5
2
17
13
2
1
3
2
5
3
2
2
7
7
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Thanks to all of our sponsors
Founding sponsor:
o Nestle Waters North America
Award ceremony sponsors:
o
o
o
o
o
American Forest and Paper Association
Busch Systems
Carton Council
Resolute Forest Products
Trex
Toolkit sponsors:
o
o
o
o
Carton Council
Consumer Aerosol Products Council
Recommunity
Weisenbach
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