RESEARCH
PLAN
CARAMOAN PRIDE
CAMPAIGN
Elmer B. Guevarra
Contents
1.
2.
3.
Background ................................................................................................................ 2
Geographic Scope ..................................................................................................... 3
Methodology .............................................................................................................. 4
Data collection .............................................................................................................................. 5
4.
Qualitative Data Collection........................................................................................ 7
Observational Research ................................................................................................................ 7
Focus groups ................................................................................................................................. 8
In-depth Interviews- ................................................................................................................ 9
5.
Quantitative Data Collection – ................................................................................ 10
Table 5. Survey Planning Table .................................................................................................. 12
Figure 1. Draft Results Chain ...................................................................................................... 13
STAGES OF BEHAVIOR CHANGE QUESTIONS.............................................................................. 16
6.
MPA Governance and Management Action Plan ................................................... 17
6.1 SMART Objectives ................................................................................................................. 18
6.1.1 Governance SMART Objectives (from MEAT): ........................................................ 18
6.1.2
Enforcement SMART objectives ( from MEAT) .................................................. 19
Table 7. Municipal/City Technical Working Group (TWG) ......................................................... 22
Table 8. Management Committee (ManCom) ........................................................................... 23
Table 9. Enforcement Team ....................................................................................................... 23
7.
Monitoring ................................................................................................................ 24
Table 10. Protocol for non-survey monitoring ........................................................................... 24
Protocol for Local Monitoring ..................................................................................................... 27
8.
9.
Potential Research Challenges ............................................................................... 29
Analysis .................................................................................................................... 29
a. Qualitative – ....................................................................................................................... 29
b.
Quantitative – .................................................................................................................... 30
10. Appendices .............................................................................................................. 30
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1. Background
This plan details the in-field research and planning phase, a 7.5 months research
component of the Caramoan Pride Campaign. The Campaign is basically a twoyear social marketing for conservation project which aims to change attitudes and
behaviors of fishers in order to bring about effective management and protection of
the Gata Fish Sanctuary in the Municipality of Caramoan, Province of Camarines
Sur as a no-take zone (NTZ), while promoting sustainable fishing in the areas
around it. 1
This campaign localizes a two-year program (2012-2014) of training, research and
technical support designed to help 14 local governments and conservation
organizations in the Philippines improve their ability to engage communities in
conservation. The program is being implemented by Rare in partnership with the
University of Texas-El Paso.2
Tying social change to conservation requires a wide range of skills. This includes
everything from threat analysis and multidiciplinary strategic planning to marketing
and messaging to project management and evaluation. 3 The in-field research will
be conducted as basis for the design of the actual social marketing campaign. Both
quantitative and qualitative data will be collected in order to better understand the
site’s target audience, ground truth assumptions, refine messaging and identify
appropriate materials, activities and interventions using the Theory of Change
(TOC) hypothesis.
The TOC of the Campaign describes a plan for a logical chain of events that begins
with engaging the fishing communities at Barangay Gata (core site) and the
neighboring barangays of Daraga (secondary site), Oring and Gogon, and which
results in tangible conservation outcomes. There is a behavior change implied in
the TOC, for which there are need for barriers be removed or incentives generated
to be feasible. The planned research will help ensure that adequate information is
available to ensure that the TOC has an opportunity to result in the predicted
impact at the level of scale implied.4
Main activities will be focused in the impact areas of the Gata Fish Sanctuary
(GFS), a 37.6 has. NTZ sanctuary with a 50 meter buffer zone around its perimeter
which was established pursuant to Municipal Ordinance No. 03, s. 2011, as
amended by the Caramoan Municipal Fisheries Ordinance No. _____of 2012. The
GFS is one of the three MPAs established around Lahuy Island in Caramoan. The
island is comprised of four (4) barangays, 3 of which had established MPA as a
key strategy to focus efforts against illegal fishing by designating manageable
protection areas.
1
How Rare Provides Training Brochure
How Rare Provides Training Brochure
3 Training Pamphlet-RARE
4 Pride Campaign MOA, pg. 1
2
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The research will be directly managed by the Conservation Fellow, assisted by the
Alternate CF, under the general supervision of the Campaign Supervisor from
November 2012 until May 2013.
2. Geographic Scope
The research will be conducted at Barangays Gata, Oring, Daraga and Gogon,
which comprise all the barangays in Lahuy Island, in the municipality of Caramoan.
(See map).
GOGON
DARAGA
ORING
GATA
Caramoan is situated between 124⁰59' East Longitude and 13⁰46' North
Latitude. It is situated at the Southernmost tip of Luzon occupying the lower
Eastern portion of the Province of Camarines Sur. It is bounded on the North by
the town of Garchitorena & the Pacific Ocean; On the Northeast by the island
Province of Catanduanes; On the South by Lagonoy Gulf; On the East by Maqueda
Channel; and on the West by the Municipality of Presentacion. It is approximately
501 kms. away from Metro Manila; 95 kms. away from Pili Domestic Airport, where
the seat of provincial Government of Cam.Sur is located. And 110 kms. away from
Naga City-" Heart of Bicol". (DILG Caramoan. (2012) Technical Report, citing
http:/en.wikipedia.org/wiki/Caramoan).
The municipality of Caramoan is composed of forty-nine (49) barangays, nineteen
(19) of which are coastal barangays. The municipality has a total estimated
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population of 40,000 (NCSB 2007). There are an estimated 3,742 (CRMO 2012)
full time and part time fishers.
The Caramoan National Park (CNP), a 347 hectare terrestrial park is located in
Caramoan. It has been described as follows: “Caramoan is the site of the
Caramoan National Park, which is described hereafter: ”xxx The IBA includes
Caramoan National Park area, located near the tip of the peninsula, and some
substantial areas of old growth forest in the hills to the west which are shown on
recent forest cover maps. The highest peak in the IBA reaches just over 1,000 m,
so the forests there are mainly lowland in type. Other habitats present in Caramoan
National Park include mangrove forest, sand dunes and beaches and arable land.
The natural features of Caramoan National Park, including caves, limestone
formations, white sandy beaches, an islet lake and a subterranean river, make it
popular with tourists. It is accessible by public transport from the town of
Caramoan, and local people have established trails in the park for visitors. Land
uses in the park include shifting agriculture and forestry, but the rocky terrain and
the consequent difficulty of access have contributed to the preservation of the area”
(http://www.birdlife.org/contact.html)
The four (4) barangays covered by the survey are in the island of Lahuy, north of
the mainland of Caramoan. To get to Lahuy Island from the town center, one needs
to take a 5 kilometer land trip and a 45-50 minute trip by sea. Lahuy has a total
population of 5,943, of which 483 are fishers based on initial data.
3. Methodology
Qualitative and quantitative method of data collection and analysis will be used for
this research.
Qualitative research will be conducted to gain insight in people’s attitudes,
behaviors values, motivation, culture and lifestyle. It will be used to dig into
understanding what motivates the fishers, what they value and what are some of
the implicit challenges may be for behavior change. Qualitative research will also
be used to segment audiences, to identify key influencers, and to design effective
messaging. Focused groups, in-depth interviews, and observational research will
all be used for qualitative data collection.
Quantitative research will be conducted to assess where the fishers as target
audience are before and after the Pride Campaign in stage of behavior change, as
well as evaluate the impact of the campaign along each step in the Theory of
Change. It will be used to assess where the fishers as target audience are in a
systematic way that follows rigorous scientific guidelines for appropriate data
collection. Quantitative data collection will include the standardized KAP survey as
well as any additional quantitative methodologies for understanding TR and CR by
the CF assisted by the Alternate CF and the Campaign Supervisor.
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Data collection
The data collection high level overview plus timeline and decision framework is
presented in the Research and Planning Timeline [Appendix A].
Table 1 below lists the eleven (11) fundamental research questions that will be
addressed in the planning phase of the Pride Campaign with the most appropriate
research methodolody. Answering these questions will inform specific campaign
decisions at key points during the Pride process, about the “why”- why the fishers
do what they do, why they care or do not care, and why might be the barriers to
change? Based on the 11 general research question category, specific research
questions will be asked on the target audience (TA), in this case the fishers,
decision on the data collection technique will be made, when it is expected to be
collected, and how it influences key campaign decisions.
Identifying these critical factors will ensure that the CF can create an effective
campaign that targets the right people, the right behavior, with the right solutions.
These questions will also help elicit key pieces of information about who to reach
out to as a trusted source of information in the campaign, as well as where the CF
is most effective at displaying the campaign messages.
Table 1. Research Methodology Overview
Eleven general
research
questions
Specific research
question to TA
Data collection
type
When
collected
1.
Why are the
target audience
carrying out their
current
behavior(s)?
Why are fishers
intruding and
fishing illegally
inside the
Sanctuary?
Qualitative:
observational, indepth
interviews
and/or focus
groups
Pre-work;
Planning
Phase
• Audience
Segmentation
• Marketing Mix
• Creative Brief
2.
Are there
multiple
audiences that
need to change
their behavior
(s)?
Are there
differences
amongst fishers
that require further
segmentation?
Qualitative: indepth
interviews with
target
Fishers and/or
focus
groups
Pre-work;
Planning
Phase
• Quantitative
Survey
question
development
• Audience
Segmentation
• Marketing Mix
3.
Are there
audiences that
have major
influence over
your primary
audience (i.e.
key
influencers)?
Are there any
audiences that
have major
influence over the
behavior of
fishers?
Qualitative: indepth
interviews with
target
Fishers and/or
focus
groups
Planning
Phase
• Target
individuals for
campaign
outreach
and support
• Audience
Segmentation
• Community
Mobilization
• Promotion
Campaign
decision
affected
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4.
5.
6.
What does your
target audience
(s) perceive as
the barrier(s) to
taking on the
new
behavior(s)?
What are the
perceived barriers
for fishers to stop
intruding and
fishing illegally
inside the MPA?
Qualitative: indepth
interviews with
target
Fishers and/or
focus
groups
Planning
Phase
• Benefits
exchange
definition
• Price
• refined KAP
surveys
• Message
Development
What does your
target
audience(s)
perceive as the
benefit(s) in
carrying out the
new
behavior(s)?
What are the
perceived benefits
for fishers if they
will stop intruding
and fishing
illegally inside the
MPA?
Qualitative: indepth
interviews with
target
Fishers and/or
focus
groups
Planning
Phase
• Benefits
exchange
definition
• Price
• refined KAP
surveys
• Message
Development
What information
source(s) do
fishers rely on for
informing their
behaviour
decision- making?
Qualitative: indepth
interviews with
Fishers
and/or focus
groups
Planning
Phase
• Promotion
• Placement
Who do the fishers
trust for
information about
their fishing
practices?
Qualitative: indepth
interviews with
Fishers
and/or focus
groups
Planning
Phase
Promotion
• Placement
• Message
Development
What is the
current state
of KAP amongst
fishers?
Quantitative: KAP
survey
Pre/Post
campaign
surveys
(Planning
Phase and
Implementatio
n
Phase)
Quantitative: # of
Fishers who do
not intrude/
instances of
illegal fishing
Monthly
monitoring
until the
end of
campaign
Quantitative: KAP
Pre/post
What
information
source(s) do the
target
audience(s) look
to when it
comes to the
target behavior
?
7.
Who does the
target
audience(s) trust
as information
source?
8.
9.
10.
What is the
current state of
Knowledge,
Attitudes, and
Practice (and
Stage of
Behavior
Change for the
target
audience(s) and
how has that
shifted in
response to
Pride?
What evidence
do we have that
barrier removal
is working?
What evidence
How has that
shifted in
response to the
Pride campaign?
What evidence is
• Material
development
• Impact
assessment
• Barrier
removal
effectiveness
tracking
• Impact
assessment
• Impact
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do we have that
target
audience(s) are
adopting the
new
behavior(s)?
there
that the fishers no
longer intrude or
illegally fish inside
the MPA
?
survey; behaviour
observation
campaign
surveys;
monthly
assessment
Quantitative: TR #
Intrusion inside
the MPA
decreases, #
illegal fishing
decreases; CR
-live coral cover
increases and
fish biomass
increases
TR –
monthly
up to 5
years; CR
pre/post, 5
years
• Impact
assessment on
TR/CR
What evidence do
we have that the
Gata Fish
Sanctuary is
actively managed?
11.
What are the
long-term effects
on Threat
Reduction and
Conservation
Result
objectives?
What evidence do
we have that live
coral cover and
the fish biomass is
increasing?
4. Qualitative Data Collection
The CF needs to understand the issues about illegal fishing and intrusion in the
Gata Fish Sanctuary and reporting of violations from the fishers’ perspective, to find
out the reason why they think or do something the way they do. Conserving and
protecting an MPA is a complex undertaking, and involving the local fishers to do
their part requires hearing their emotional and rational views about things. This will
lead a better understanding of what will drive the fishers to care and support the
Campaign. The qualitative data collection will respond to the seven (7) basic
research questions in Table 1.
For these purpose, focused groups and directed conversation (in-depth interviews)
will be conducted in each of the four (4) barangays covered by the survey.
Qulalitative data will be recorded using tape recorder, comprehensive notes, and
external observations, after getting the consent of those interviewed. These will be
complemented by findings from the observational research which was conducted
during the pre-university phase.
Observational Research
The observational research was undertaken August 29-30, 2012 just before the
university phase. The CF observed two fishers who are both deviants. The first is
Eliseo (real name on file) of Barangay Gata, the site of the Gata Fish Sanctuary,
while the other is Zaldy (real name on file) of Barangay Daraga, the site of the
secondary campaign site. This report focus on Eliseo only.
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Eliseo was observed and interviewed at his home at Gata, adjacent the barangay
hall where the CF stayed for 24 hours. The observation shows how he struggles to
make a living fishing using a gill net and spear starting 5:00am when he emerged
from his hut, and returns 10:00am in time for his wife’s cooking of lunch for their six
children, aged 1 year to 19.
While the wife was cooking, the CF interviewed Eliseo who reminisced the time
when using exactly the same gear, and equal effort, he was able to catch ten times
what he got that day. The observation was limited to small talk, merely to make the
subject at ease and thus do what he just normally does in a day. The CF excused
himself when the family was about to take their lunch, basically to save Eliseo the
trouble of finding another plate to use when he himself was already eating out of
the pot’s cover.
After lunch, the CF returned and brought one candy each for the kids and wife.
Eliseo re-started the small talk, recalling that he saw the CF the day before at the
municipal hall when he (Eliseo) attended the hearing of his case at the MTC for
“illegal fishing in the fish sanctuary, using unregistered banca” committed about a
year ago. He volunteered his reasons, that the Sanctuary has more fish, that he
uses a net which is not destructive unlike the cyanide and the improvised
explosives. And that he saw few fishers doing it although rarely.
As he mended his net, the CF just allowed him to talk freely, and it is heartwarming
to hear that Eliseo volunteered the information that he no longer intrudes in the
Sanctuary. He simply does not want another court case. The CF just acknowledged
the information, and the small talk dragged on until 4PM when Eliseo excused
himself again to fish. At 7:00 PM Eliseo arrived, and with the wife again cooking
dinner, he joined the CF at the Barangay Hall where he said he usually go to watch
TV. He has no radio, and he prefers the TV Patrol-Bicol edition of ABS-CBN. There
are other fishers watching TV also. After 2 hours, Eliseo and the CF returned to the
family’s hut. He offered to buy a bottle of Ginebra but the CF politely declined.
Eliseo did not insist but not after getting the CF promise that the next time he visits,
he and the CF must at least drink one bottle of gin.
At 9:30 PM, the CF politely asked Eliseo what time the family usually sleep and the
latter got the drift. They shook hands, and agreed to talk again in October 2012.
Focus groups
One Focus Group Discussion will be conducted for each of the four target
audience of Barangays of Gata, Oring, Daraga and Gogon at Lahuy Island,
Caramoan. Fishers in these barangays belong to tightly knit communities, and the
usual assertion in each barangay was that it was fishers from other barangays are
the ones intruding into their fishing ground, a “we against them attitude” that makes
it impractical to conduct mixed-barangay fora. Furthermore, each barangay has
characteristics peculiar to it insofar as the Gata Fish Sanctuary or the Pride
Campaign is concerned. Specifically, Barangay Gata hosts the Gata Fish
Sanctuary and it is the Core campaign site, with relatively few illegal fishers.
Barangay Daraga hosts the Daraga Fish Sanctuary, the secondary campaign site,
and is the home port of mechanized bancas engaged in cyanide fishing. Barangay
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Oring hosts the Oring Fish Sanctuary with inactive management at present and is
home port of paddle boats which engage in fishing using improvised explosives.
Barangay Gogon hosts both cyanide fishers and users of explosives, but to a lesser
degree. It must be pointed out however that all barangays are also home to
fisherfolks who follow the law.
Each FGD will take between 90-120 minutes, with a trained moderator other than
the CF who is known to head the fishery law enforcement unit of the LGU. The
fishers focus group will be predominantly male given that most fishers are men, but
women gleaners and fish vendors will be represented for a 8 male-2 female group.
The FGD will be successively conducted in the four (4) barangays. The FGD will be
conducted during the month of November 2012. The month of December was left
open because of the numerous year-end activities at the LGU such as closing of
books of accounts, Christmas parties, year-end reporting, and similar reasons.
Table 2. Specific steps for focus group discussions
and expected completion dates
Research Steps for Focus Group
Discussions
1.
Identify the participants, select a
facilitator and documenter
2.
Create questions for FGD and develop
the script
3.
Invite the local fishers who will
participate in the FGD and confirm their
attendance
4.
Identify and confirm suitable venue for
the discussion
5.
Prepare logistics
a. Recorder
b. Notebook
c. Camera
d. Attendance
6.
Conduct FGD, transcribe notes, write
and analyze the summary
7.
Finalize results chains and objectives
Responsible
Organization/Person
Local fisherfolk leaders,
CF
CF, Supervisor
Local fisherfolk leaders,
Alternate CF
Alternate CF
CF, Alternate CF
CF, Facilitator,
Documenter
CF, Supervisor,
Alternate CF
Expected
completion
date
4th week of
October
4th week of
October
2nd week of
November
2nd week of
November
2nd week of
November
3rd-4th week of
November
1st week of
January
In-depth Interviews-
At least two (2) fishers each from Barangays Gata, Oring, Daraga and Gogon will
be scheduled for the in-depth interview. For each barangay, one fisher who follows
the norm i.e. (do not intrude or fish in the Sanctuary) another who engage in
deviant behavior ie. Illegal fisher, or at least individuals who are familiar with said
deviants, will be interviewed. They will be selected either based on the CF’s
9|Page
familiarity with the place, records from the CRM Office or referrals from other
respected fishers or barangay officials.
The process is meant to generate understanding, and not necessarily answers.
The CF must be informed why they do things, how they reason, what they value,
justify, feel empowered, or feel unable to change. The process is also meant to
answer what or who influences their behavior and decisions, who they trust and
why. People have very good reasons for doing what they do and the Pride
Campaign must be able to take into account what those reasons are, and what it
would take to overcome them. 5
Table 3. Specific steps for in-depth interviews and expected completion dates
Research steps for in-depth interviews
Responsible
Organization/Person
Observe the fishers in the coastal
community (docking area, fisher’s meeting
place)
Prepare in-depth interview guide
CF
Identify the 2-3 fishers in the barangay and
schedule appointments for interview
CF, Local Fisherfolk
Leader/Barangay
Official
CF
Identify the place that the fisher will be
interviewed
Prepare logistics (notebook, recorder,
camera)
Conduct the In-depth interview (transcribe
notes and record the interview)
Write and analyze results of the interview
CF, Supervisor,
CF, Alternate CF
CF
CF, Supervisor
Expected
completion
date
4th week of
October
4th week of
October
2nd week of
November
2nd week of
November
2nd week of
November
3rd-4th week of
November
1st week of
January
5. Quantitative Data Collection –
For the Caramoan Pride Campaign, quantitative data collection technique thru
survey will be used in understanding the current state of knowledge, attitudes,
inter personal communications and behavioral change. The data collection will thus
answer 4 out of the 11 basic research questions indicated in the research plan. The
survey will cover only one target audience, the fishers, in four barangays in Lahuy
Island, Caramoan, Camarines Sur.
The target population is comprised of all fishers in the said 4 barangays which was
initially estimated to be 1,0436 in 2012. Because of the big number of target
population given the limited time and resources for the survey, respondents will be
selected thru random sampling procedure. The prescribed confidence level of 95%
5
6
Rare Packet
Partial figure
10 | P a g e
, and the confidence interval of 5% will be adopted in calculating the sample size,
using
the
Creative
Research
Systems
Sample
Size
Calculator
(http://www.surveyssystem.com/sscalc.htm). Use of the said software initially
yielded a sample size of 288 (Table 4).
Door-to-door interviews using questionnaires will be conducted by trained
enumerators. They will be provided with household maps of their target area using
maps prepared by the LGU under the DSWD- CIDS Program (Comprehensive and
Integrated Delivery of Basic Services), to be validation in consultation with the
barangay council. The validation will also cover the number of fishers in the
barangay. The survey will target every 3rd house of fishers until the minimum
sample size is achieved. All interviews must take place at, or in, the home of the
respondent (the latter at the respondent’s invitation).
Enumerators for the survey will either come from the Partido State UniversityCaramoan Campus or from the Caramaoan Community College, to be augmented
by some casual staff at the LGU.
The enumerators will be identified and recruited based on the following general
criteria:
1. Endorsed by Professors/ Teachers if student, and by
Dean/Administrator if a Teacher;
2. At least third Year College if a student.
3. Must not be known in the barangay or at least not overly familiar with
the target respondents.
4. Must be able to do continuous work during weekends as a minimum
requirement, weekend availability for work is preferable;
5. Must have pleasing personality and in good health.
6. Must be willing to sign a confidentiality statement, customized by the
CF, in addition to that which may be built in the approved Pride
Campaign questionnaire.
7. Parental consent and waiver of liability will be required for students.
8. Must be able to attend the Enumerators Training.
Table 4. Sampling design for the target audiences (TA);
Total Municipality population size:
Barangay
Gata
Oring
Daraga
Gogon
TOTAL
44,945
General
Population
2,219
1,279
1,148
1,297
5,943
TA 1 Pop.
Size
320
285
227
211
1,043
% of TA per
Brgy
No. of TA per
Brgy
31%
27%
22%
20%
100%
88
79
63
58
288
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** For Validation
Table 5. Survey Planning Table
Total survey sample size
288
Dates for enumerator identification, recruitment, and screening.
Feb. 18-22, 2013
Time for translation of survey questions into local dialect
3
Time for enumerator to do one survey (minutes)
40
Time for enumerator to transfer to the next house (minutes)
12
N of hrs enumerator works a day
6
N of surveys one enumerator can do a day
6.5
N of enumerators available
5
N of surveys done a day by total n of enumerators
28
N of days needed to do survey
10
Additional days needed for travel if any
4
Dates for training of enumerators & final survey testing
March 1-6, 2013
Beginning and end date of survey
March 8 - 24, 2013
N of Days needed to do Data Entry
12
N of people available to do data entry
3
No. of days to complete data entry
5
Additional days needed to clarify certain data
3
Beginning date of data entry
20-Mar-13
Date of completion of data entry
28-Mar-13
A Results Chain was drafted to illustrate a cause and effect sequence of
intermediate results which will move the target audience from the prevailing state of
unsustainable resource use to threat reduction and improved conservation result
(Figure 1).
Based on the Results Chain, draft Objectives and associated Survey questions for
fishers were developed (Table 6).
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Figure 1. Draft Results Chain
Note: Result Chain will be revised based on review findings.
Table 6. Draft Objectives and Associated Survey questions **
ToC
Preliminary SMART
objective
Corresponding KAP Survey Question
CR
TR
BC
1.
Increase the percentage of
fishers who did not fish and
intrude into the MPA from X%
in 2012 to Y% in 2014
Increase the % of local
fishers who actively participate
in the management and
protection of the MPA from
X% in 2012 to Y% in 2014
Increase the % of local
fishers who report infractions
to proper authorities from X%
in 2012 to Y% in 2014
I will show you a map of Barangay Gata and its surrounding waters. I would
like you to tell me whether you remember seeing any of the following
persons fishing and intruding in this area in the past 6 months. Please
answer if: Yes [Y], No [N], Not Sure [NS].
Note to enumerator: Show Annex A. (Map with gridlines of 100 hectares per
grid , which also indicates visible reference points such as the barangay wharf,
seawall and islets/rock formations).
2.
a. Fishers from Barangay Gata
b. Fishers from nearby barangays of Caramoan
(Oring, Daraga, Gogon, Malindog (Gibgos).
c. Fishers from other barangays of Caramoan
[ ]Y [ ]N [ ]NS
d. Fishers from other municipalities.
[ ]Y [ ]N [ ]NS
[ ]Y [ ]N [ ]NS
[ ]Y [ ]N [ ]NS
In the last six months, which of the following activities/actions relating to
management or protection of the GFS have you participated in (you may
give multiple answers)
□ General assembly
□ ManCom meeting/planning
□ TWG meeting/planning
□ Bantay Dagat Meeting/Patrolling
□ Civilian Patrolling
□ FGD/In-Depth Interview
□ Monitoring
□ Others (Specify) ________________________
□ No participation
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ToC
Preliminary SMART
objective
Corresponding KAP Survey Question
3.
In the last six months, were able to observe the following activities inside
the GFS and did you report such information to the proper authorities?
□
□
□
□
□
□
□
□
□
Hook and line fishing
Spear Fishing
Gill net fishing
Fishing using explosives
Fishing using cyanide
Fishing using active gear (kalansisi, sinsuro, pang-duwal)?
Breaking of corals/gathering of sea cucumber, shells
Gathering of abalone, giant clams, corals
Others (Specify) ___________________
BR
IC

Increase the % of local
fishers who had
conversation with one
another within the past six
months about the
importance of following
MPA regulations, and the
risk of those who violate
regulations, from X% in
2012 to Y% in 2014
4.
In the last six months, have you talked with any of the following about the
importance of not intruding into the GFS and following its rules and
regulations, and the risk for violators?
□ Other fishers
□ Mancom/TWG
□ LGU/Barangay Officials
□ Law Enforcement Officer/Bantay Dagat
□ Spouse
□ Other close relatives
□ Others (Specify) ___________________
□ Did not engage in such conversation
If you did talk about this, can you tell me what was the main thing that you
discussed. ____________________________________
________________________________________________________.

Increase of fishers
conversation about the
benefits of participation in
management and
protection of their MPA
from X% in 2012 to Y% in
2014.
5.
In the past six months, have you talked with any of the following about the
benefits of participation in management and protection of the GFS?
□
□
□
□
□
□
□
□
Other fishers
Mancom/TWG
LGU/Barangay Officials
Law Enforcement Officer/Bantay Dagat
Spouse
Other close relatives
Others (Specify) ___________________
Did not engage in such conversation
If you did talk about this, can you tell me what was the main thing that you
discussed. ____________________________________
________________________________________________________.

6.
Increase in the fishers
sharing of information
about the reporting system,
when to use it, and who to
report when violation
In the past six months, have you shared with other fishers information
about the reporting system for violators such as when and how to use it,
and who to report to when violations happen?
[ ]YES [ ]NO [ ]NS
14 | P a g e
ToC
Preliminary SMART
objective
Corresponding KAP Survey Question
happens?
A


Increase the % of local
fishers who agree that they
should not intrude and fish
illegally into the MPA from
X% in 2012 to Y% in 2014.
7.
Increase the % of local
fishers who agree that they
should report all violations
of rules and regulations in
the GFS from X% in 2012
to Y% in 2014.
I am going to read to you a series of statements and I want you to decide if
you agree [ ]A , disagree [ ]D , or if you have no opinion [ ]NO
a.
Fishers should not intrude inside the GFS.
[ ] A [ ] D [ ] NO
b.
Fishers should not conduct any fishing activity inside the GFS.
[ ] A [ ] D [ ] NO
c.
Fishers can conduct any fishing activity around but outside the
GFS.
[ ] A [ ] D [ ] NO
d.
Fishers should report to authorities all violations of rules and
regulations in the GFS.
[ ] A [ ] D [ ] NO
e.
Reporting violations in the GFS is a safe and easy thing to do.
[ ] A [ ] D [ ] NO
K



Increase in the number of
fishers who know the
location and boundaries of
the MPA from X% in 2012 to
Y% in 2014.
Increase in the number of
fishers who knows the
penalty for intrusion and
fishing inside the MPA
from X% in 2012 to Y% in
2014.
Increase in the number of
fishers who can confirm
benefits that they can get
from a well-managed and
protected MPA from X% in
2012 to Y% in 2014.
8.
I will show you a map of Barangay Gata and its surrounding waters (Show
map with gridlines of 100 hectares per grid, with visible reference points
such as the barangay wharf, seawall and islets/rock formations.).
Can you point out the general area where the GATA FISH SANCTUARY is
located?
[ ]YES [ ]NO [ ]NS
Note to enumerator: Was the respondent able to indicate the area ____
correctly or _____incorrectly?
9.
Please state below whether you believe each regulation is either true (T),
false (F) or not sure (NS) as a GATA FISH SANCTUARY (GFS) regulation.
a.
b.
c.
No fishing activity is allowed in the MPA. [ ]T [ ]F [ ]NS
Boats and Fishers are not allowed to intrude or pass across the MPA.
[ ]T [ ]F [ ]NS
The penalty for intrusion or fishing inside the MPA is P2,500.00 fine
and one (1) month imprisonment. [ ]T [ ]F [ ]NS
15 | P a g e
ToC
Preliminary SMART
objective
Corresponding KAP Survey Question
10. Do you know if there are benefits to the community for a well-managed
and protected GFS? [ ]YES [ ]NO [ ]NS
Note to Researcher. (For Respondents who answered Yes only. Do not show
this list but mark as mentioned, and write in the bank for OTHERS those
answers that are not found in this list)
11. Please enumerate at least three (3) benefits which you know will be
derived from a well-managed and protected GFS.
□
□
□
□
□
□
□
□
□
□

Increase the number of
fishers who knows how to
use the reporting system by
identifying how, when and
to who they will report in
case of violations from X% in
2012 to Y% in 2014.
More fish
More corrals
More invertebrates
More alternative livelihood
Stronger community organization
Less cyanide fishing
Less dynamite fishing
Less coral distruction
Less intrusion by fishers from other places
Others (Specify) _______________________
12. I am going to read to you a series of statements about reporting violations
at the GFS. Please tell me if you: Agree [ ]A , disagree [ ]D , or if you have
no opinion [ ]NO
a.
b.
c.
d.
GFS has a reporting system which protects the identity of the
reporter. [ ]A [ ]D [ ]NO
GFS has a reporting system that is easy to use because it
merely involves contacting a cellphone number and requires no
other documentation. [ ]A [ ]D [ ]NO
GFS has a reporting system which clearly identifies who to
contact in case of violation of GFS rules and regulations.
[ ]A
[ ]D [ ]NO
** Will be revised based on review made.
The stages of behavior change are also a critical indicator for understanding our
target audience. As such the following stages of behavior change have been
drafted for a question in the KAP survey:
STAGES OF BEHAVIOR CHANGE QUESTIONS
(Desired Behavior: Local Fishers will no longer fish or intrude inside the Gata Fish
Sanctuary)
16 | P a g e
I am going to read you a list of six (6) statements about fishing/intrusions inside the
Gata Fish Sanctuary in the past six (6) months. I want you to listen to all 6
statements, then tell me which one statement best represents you:
( ) I have never considered not stopping fishing inside the Gata Fish Sanctuary.
( ) I have considered stopping fishing inside the Gata Fish Sanctuary but do not
want to do so
( ) I have considered stopping fishing inside the Gata Fish Sanctuary in the next
six (6) months but have not done so yet.
( ) I have discussed to someone about stopping fishing inside the Gata Fish
Sanctuary in the past six (6) months but have not done it yet
( ) I stopped fishing in the Gata Fish Sanctuary a few times in the past six (6)
months
( ) I have stopped fishing in the Gata Fish Sanctuary in the past six (6) months
( ) Behavior is not relevant for this respondent
(Desired Behavior: Local Fishers report any intrusions inside the Gata Fish
Sanctuary to proper authorities)
I am going to read you a list of 6 statements about whether or not you reported
anyone who have gone fishing in the Gata Fish Sanctuary in the past 6 months. I
want you to listen to all 6 statements, then tell me which one statement best
represents you:
( ) I have never considered reporting anyone fishing/intruding in the marine
sanctuary to the enforcement team.
( ) I have considered reporting anyone fishing/intruding in the Gata Fish Sanctuary
to the enforcement team but do not want to do so
( ) I intend to report anyone fishing/intruding in the Gata Fish Sanctuary in the next
6 months but have not done so yet
( ) I have talked to someone about reporting anyone fishing/intruding in the Gata
Fish Sanctuary in the past 6 months, but have not done it yet.
( ) I reported someone who has gone fishing/intruding in the Gata Fish Sanctuary
a few times in the past 6 months
( ) I have reported anyone who fished/intrude in the Gata Fish Sanctuary in the
past 6 months
( ) Behavior is not relevant for this respondent
6. MPA Governance and Management Action Plan
This Plan outlines the priority governance, management and enforcement actions
covering the in-field research and planning phase, from October 16, 2012 until May
30, 2013. Actions beyond this period are indicative only, and may be subject to
major revisions during the Second University Phase.
17 | P a g e
6.1 SMART Objectives
By 2014, the Gata Fish Sanctuary will have attained MEAT Level 2, with
score of 56, from the baseline of Level 0 in 2012, with score of 36 points (good)
To reach level 2, the Caramoan MPA management body needs to satisfy the
following threshold indicators:
Level
1
2
Management focus
Management plan
Enforcement
Threshold indicators
1.2.4 Management plan adopted
2.1.3 Patrolling and surveillance conducted regularly
The corresponding Baseline Meat Evaluation Results for 2012 were reproduced
hereunder, color-coded and in italics, to reflect specific activities, responsibility
levels and time-frame.
6.1.1 Governance SMART Objectives (from MEAT):
a) Within the next 7.5 months
1. Conduct an MPA planning process and formulate the
Management Plan including timeframe and budget;
2. Municipal TWG organized and ManCom reorganized with
corresponding Executive Order which also establishes the
following committees:
 Law Enforcement
 Local Monitoring
 Social Marketing and IEC
3. Special Training on MPA enforcement, as distinguished from
regular LGU-based enforcement, with Deputization as Bantay
Dagat;
4. Procurement of basic equipment (binoculars, flashlight/halogen
search light, life-vest, snorkel gear, VHF radio batteries ( for
BFAR-FRMP issued radios)
b) Within the in-field implementation phase (By 2014)
1. Comprehensive management plan adopted and incorporated in
broader development plans;
2. Regular performance monitoring of management body;
18 | P a g e
3. Sustainable financing strategy and fund generated/accessed;
4. IEC program enhanced with social marketing;
5. Regular 1) participatory biophysical 2) ecological 3) socioeconomic assessment conducted;
6. Performance M&E system linked to incentive system;
7. Support facilities acquired/constructed ( patrol boat, guard house);
8. Expansion strategies initiated.
6.1.2 Enforcement SMART objectives ( from MEAT)
a. Within the next 7.5 months
1. Patrolling and surveillance conducted regularly (24/7);
2. Violators prosecuted and sanctioned;
3. ManCom can, and is authorized, to adjudicate certain cases.
DETAILED MEAT RESULTS
2.1 Management Plan
2.1.5 Indicative work plan
Expected
Specific activities
outcome
5-year
1. Conduct an MPA
comprehensive
planning process and
development plan
formulate the MPA
formulated and
management plan
implemented.
including timeframe and
budget
2. Formulate a work and
financial plan for MPA
management for the
interim period (2013)
Responsible
Timeframe
CF, ManCom,
TWG
Implementation
Phase
CF, ManCom,
TWG
Nov. 2012
2.2 Management Body
2.2.5 Indicative work plan
Expected
Specific activities
outcome
MPA
1. Strengthen the TWG,
management
Management body by
body that is
establishing additional
strengthened,
committees (monitoring and
backed by a legal
evaluation) both in the MLGU
mandate, meeting
and barangay levels
regularly with
2. Furnish copy of structure and
proper
roles and responsibilities to all
documentation
the members of the MPA
and reviewing its
management body
performance.
3. Draft and request mayor to
sign executive order for the
management body
4. Set a schedule for regular
meetings of the MPA
management body
5. Ensure full documentation of
Responsible
Timeframe
CF,
ManCom,
TWG
Nov. 2012May 2013
CF,
ManCom,
TWG
Nov.- Dec.
2012
CF,
ManCom,
TWG, Mayor
Nov. 2012
CF, Alternate
Quarterly,
starting
Nov. 2012
Every
19 | P a g e
each meeting of the MPA
management body
2.3 Legal instrument and support
2.3.5 Indicative work plan
Expected
Specific activities
outcome
Spirit of the MPA
1. Print prohibited acts on the
ordinance
MPA using vernacular
effectively
language.
communicated to
2. Set up billboards in
various
conspicuous places
stakeholders
3. Record observations, and
needed improvements on the
MPA ordinance
2.5 Financing
2.5.5 Indicative Work Plan
Expected
Specific activities
outcome
Shift to a needs1. Encourage the BLGU to
based planning
allocate funding for the MPA
system
management operations
2. Prepare a
Separate
budgeting/accounting subcode
subcode for MPA
or MPA operations so that it
operations for
can be analyzed properly
proper financial
3. Discuss with budgeting,
performance
accounting units regarding
analysis
timely disbursement of funds
Legislation that
would allow LGU
to collect user
fees
4. Formulate a plan on how to
generate income from ecotourism
2.6 IEC (Social Marketing)
2.6.5 Indicative Work Plan
Expected
Specific activities
outcome
Long-term IEC
1. Conduct stakeholder
plan formulated
consultation and process for
and implemented
the drafting of the IEC plan
2. Refer to SM plan that will be
formulated
2.7 Enforcement
2.7.5 Indicative work plan
Expected
Specific activities
outcome
Enforcement plan 1. Special training on MPA
formulated and
enforcement
implemented
2. Deputize trained bantay dagats
at the barangay level
Enforcement
3. Provide basic patrol equipment
equipment
CF,
meeting
Responsible
Timeframe
CF,
Alternate CF
Nov.- Dec.
2012
CF,
Supervisor
CF,
Alternate CF
Nov-Dec
2012
Nov. 2012May 2013
Responsible
Timeframe
CF,
Supervisor
Nov. -Dec.
2012
CF, Budget
Officer,
Accountant,
Treasurer
CF, Budget
Officer,
Accountant,
Treasurer
CF,
ManCoM,
SB, Tourism
Officer
Oct. 2013,
for 2014
Budget
Year
Nov. -Dec.
2012
Responsible
Timeframe
CF,
ManCom,
TWG
Nov. 2012May 2013
Jan 2012 –
Feb 2013
Responsible
Timeframe
CF, BFAR,
Fiscal
CF, Mayor
Nov 2012Feb. 2012
Nov 2012Feb. 2012
Nov 2012Feb. 2012
CF, BAC
20 | P a g e
provided and
maintained
4. Install logbook system for
duties and observations
5. Construct a guardhouse
6. Establish database of fisheries
violations at the MLGU
7. Enhance coordination among
various groups involved in MPA
enforcement (barangay, PNP,
MLGU, Philippine army
CF,
ManCom
Nov.-Dec
2012
CF,
Supervisor
CF,
Supervisor,
PNP-COP,
PA-CO,
Mayor
CF,
Supervisor,
PNP-COP,
PA-CO,
Mayor
Nov 2012.May 2012
Nov 2012.May 2012
Responsible
Timeframe
Apr 2013Aug 2013
2. Conduct local reef
monitoring
LMT,
Mancom,
CF
LMT,
ManCom
3. Present results of local
reef monitoring to the
barangay
LMT,
Mancom,
CF
4. Request BFAR to conduct
fish catch monitoring
LMT, CF,
Mayor
5. Conduct MEAT
assessment every year
CF, LMT,
RARE
8. Conduct a process for
formulating the MPA
enforcement plan
2.8 Monitoring and evaluation
2.8.5 Indicative work plan
Expected outcome
Specific activities
Local reef
monitoring system
in place
Fish catch
monitoring system
initiated
1. Prepare a reef monitoring
plan with the barangay
2.9 Site Development
2.9.5 Indicative Work Plan
Expected
Specific activities
outcome
A site
1. Identify the priority site
development that
development needs of the MPA
is formulated and 2. Secure funding for the identified
implemented to
site development needs
encourage better
3. Construct guardhouse,
enforcement
4. Procure service boat, telescope,
communication equipment
5. Formulate a maintenance plan
for the site equipment
Nov 2012May. 2012
Every 6
months,
start Mar
2013
Every 6
months,
start Mar
2013
Every 6
months,
start Mar
2013
2nd MEAT
April 2014
Responsible
Timeframe
Mancom,
TWG, LMT
Mancom,
TWG
Mancom,
TWG
Mancom,
TWG
Mancom,
TWG
In-field
research
By 2014
By 2014
By 2014
By 2014
21 | P a g e
Table 7. Municipal/City Technical Working Group (TWG)
Steps needed to Organize/Strengthen
Responsible
Expected
TWG
Organization/Person completion
date
1. Meeting to identify LGU Officials,
department heads, MFARMC and
NGO representatives to compose the
MPA TWG.
2. Send invitation letters to prospected
members of the MTWG
3. Meetings for prospected members of
the MPA TWG to discuss policies for
composition, roles and functions. The
Mayor will be invited to join the initial
meeting.
CF,CS, CRMO
November 2012
CF, CS
November
2012
November 2012
LGU Officials, MTO,
MBO, MDRRMO,
CRMO, SB Secretary,
CS, CF, Alternate CF,
NGO, MFARMC

Included in the discussion will
be the identification of the MPA
Coordinator and composition of Local
Monitoring Team


Lobby the policy for approval at
the SB Office.
4. Meeting for final composition of the
MPA management body based from
the approved policy of the SB.
5. Issuance of an Executive Order for
creating the TWG including the Local
Monitoring Team
6. Conduct of regular meetings of the
management body to include
preparation of the MPA management
plan; MPA Action Plan and review of
municipal ordinances related to MPA
establishment.
7. * Adoption of the MPA Management
Plan;
* Adoption MPA Action Plan
* Approval of amendments to MPA
Municipal Ordinances.
Mun. Secretary, SB
Members, Mun. Mayor,
CS, CF
November 2012
MPA Management
Bodies, CF, CS
By 2014
SB Members MTWG,
Mun. Mayor, CS, CF
By 2014
22 | P a g e
Table 8. Management Committee (ManCom)
Steps needed to Organize/Strengthen
ManCom
Responsible
Party
Expected
completion
date
1. Meeting with the Mayor, CF and CRMO to
identify the MPA Coordinator and prospected
members of the ManCom.
2. Send invitation letters for meetings with
prospective members of the ManCom.
CF, CS, CRMO,
Mun. Mayor
November 2012
CF, CS
November 2012
3. Meeting to discuss composition, roles and
functions and other policies for the ManCom.
4. Legality of existence is included in the SB
Resolution / EO issued for the TWG.
5. Seminar – workshop for management plan
preparation and action plan preparation.
Department
Heads, CF, CS
SBSecretary,
CS, CF
MPA
Management
Bodies, CF, CS
November 2012
Table 9. Enforcement Team
Steps needed to Organize/Activate
Enforcement Team
November 2012
January 2013
Responsible
Office/Person
Expected
completion
date
1. Meeting with the ManCom, MPA Coordinator
and Team members to agree on structure,
flow of information, accountabilities and other
operational concerns.
2. Procure basic equipment such as telescope,
GPS, camera, snorkel equipment, evidence
containers, and other minor law enforcement
paraphernalia.
CF,CS, CRMO
November 2012
CF, CS
November
2012
3. Procure logbooks, maps, monitoring boards
and hotlines signage .
4. Facilitate seminar – workshop for skills
enhancement of Bantay Dagat.
5. Prepare Law Enforcement Action Plan
CF,CS, CRMO
November 2012
CRMO, Bantay
Dagat, CF
CRMO, Bantay
Dagat, CF
CRMO, Bantay
Dagat, CF
CRMO, Bantay
Dagat
March 2013
6. Conduct 24/7 daily guarding shifts in the
guardhouse.
7. Conduct daily patrolling.
Starting Nov.
2012
Starting Nov.
2012
Starting Nov.
2012
23 | P a g e
7. Monitoring
Table 10. Protocol for non-survey monitoring
Step in the
Theory of
Change
Knowledge
Metrics/SMART
objectives

Improved
knowledge
MPA rules,
regulations
and
boundaries
Attitude
The number of
fishers knowing
the MPA
benefits,
regulations and
policies through
attendance in
meetings/fora is
increased from
X% in 2012 to
Y% in 2014.

The number of
individuals
knowing the
MPA benefits,
regulations and
policies through
positive
responses on
workshop
evaluations is
increased from
X% in 2012 to
Y% in 2014.

The number of
fishers
expressing
interest to
support MPA
related
activities will
increase from
X% in 2012 to
Y% in 2014.
Attitude
from a
complacent
view to
showing
interest to
support/
volunteer

The numbers of
individuals
showing
Method for gathering
data

Minutes of activities,
attendance sheets
(with details on
gender, age,
affiliation),
Evaluation Forms

Minutes of activities,
attendance sheets
(with details on
gender, age,
affiliation),
Evaluation Forms

Willingness to attend
meetings,
symposium,
workshop; evaluation
form

Letter of support,
MOA, MOU,
donations, adopt-amarker buoy project,
etc.
Responsible
Organization/
Person


CF
CS
24 | P a g e
support to MPA
related
activities
through
policies,
donations, sign
petitions and
marker bouy
adoption etc. is
increased from
X% in 2012 to
Y% in 2014.
Interpersonal
Communication

Spark
Conversations
Increase
frequency on
MPA
discussions at
given venue /
platform
Barrier
Removal
The number of
times MPA is
discussed in a
given venue or
platform is
increased from
X% in 2012 to
Y% in 2014.

Minutes of activities,
attendance sheets
(with details on
gender, age,
affiliation),
Evaluation Forms

Minutes of activities,
attendance sheets
(with details on
gender, age,
affiliation),
Evaluation Forms

The number of
platforms
where MPA is
discussed
formally/ or in a
structured
manner is
increased from
X% in 2012 to
Y% in 2014.

The MEAT
Level of Gata
Fish Sanctuary
is raised to
Level 2 in 2014.

MPA MEAT Results

The number of
Management
Committee
members from
sectoral
representations
is increased
from X% in

Executive Order/
Ordinance
25 | P a g e
2012 to Y% in
2014.
Behavior
Change

The number of
guarding hours
by the MPA
Enforcement
Team is
increased from
X% in 2012 to
24/7 in 2014.

The number of
team activities
is increased
from X% in
2012 to Y% in
2014.

The number of
documented
meetings by the
MPA
Management
bodies is
increased from
X% in 2012 to
Y% in 2014.

The number of
reports by
fishers through
hotline (in
logbook) is
increased from
X% in 2012 to
Y% in 2014.

The number of
reports by
fishers through
personal
communication
(in logbook) is
increased from
X% in 2012 to
Y% in 2014.
Reporting
through the use
of hotline/
personal
communication

Logbooks on DTR,
visitors,
violations/apprehensi
ons

Minutes of activities,
attendance sheets,
Evaluation form

Minutes of meetings,
attendance sheet

Police records of
blotter, apprehension
logbook in the guard
house; logbook of
texts messages and
phone calls in the
PNP station and
Barangay hall,
Suggestion Box

Logbook in the guard
house AND
Barangay hall
26 | P a g e
Threat
Reduction
Conservation
Result

The number of
intrusions by
fishers into the
NTZ of the
MPA is reduced
from X% in
2012 to Y% in
2014.

Police records of
blotter, apprehension
logbook in the guard
house; logbook of
texts messages and
phone calls in the
PNP station and
Barangay hall

The number of
failed attempts
by fishers to
intrude in the
MPA is reduced
from X% in
2012 to Y% in
2014.

Police records of
blotter, apprehension
logbook in the guard
house; logbook of
texts messages and
phone calls in the
PNP station and
Barangay hall,

The percentage
of Live Hard
Coral cover in
Gata Fish
Sanctuary will
increase from
50.7% in 2012
to 52% in 2014.

The percentage
of fish biomass
in Gata Fish
Sanctuary will
increase from
29.9 mt/km2 in
2012 to 35mt
/km2 in 2014.
Biophysical Monitoring
MERF
Protocol for Local Monitoring
Local Monitoring shall be a key component of the MPA Management Plan.
Monitoring shall cover socio-economic, ecological and biophysical aspects of the
marine protected area.
The Local Monitoring Team (LMT) will be a sub-unit of the ManCom, both of
which shall be municipal-level bodies. The LMT shall have a legal mandate issued
by the Chief Executive or the Sangguniang Bayan. The LMT shall undertake
varied functions hence there is a need for it to be manned by skilled personnel,
27 | P a g e
backed by additional locality-based members depending on the MPA site being
monitored.
The LMT shall be both a generator and repository of monitoring data, so it
must be technically equipped on socio-economic research, resource and reef
assessment, survey, rapid appraisal, data gathering and data banking, among
others. Trainings will be conducted for the regular members as well as the second
liners.
Due to resource constraint realities, the LMT may not exclusively own
equipment but at least it must enjoy equal priority with other committees of comanaged equipment such as camera, snorkels, GPS, slates, transect ropes,
computer with applicable software, communications and transportation equipment.
The LMT shall devise standard forms and processes to streamline operations and
facilitate information sharing. Regular meetings shall be scheduled, and bulletin
boards to track progress and timetables shall be installed. LMT functions shall be
part of the general management plan, and as such must be incorporated in the
over-all MPA budget which shall be mainstreamed thru the LGU development
plans.
The Team Leader of the Local Monitoring Team shall be the CRM Officer,
said office being mandated to oversee the coastal resources in the municipality,
backed with technical experts from concerned LGU departments. Additional
members will come from the host barangay of the particular MPA being monitored.
In the case of Barangay Gata which hosts the core campaign site, the Partido
Development Administration thru the CRM Coordinator CF Marjorie Atole in
partnership with Peace Corp volunteer had already completed a training on
laymanized reef and fish monitoring on 12 male fisherfolks and 3 female fishery
sector workers.
Table 11. Local Monitoring Team
Steps needed to Establish Local
Monitoring Team
1.
2.
3.
4.
5.
Set up structure and roles
Define Membership
Mandate thru EO or Ordinance
Establish Processes as a Team
Capacity development to include
second liners
6. Equipped with basic tools
7. Establish Data Banking system
Responsible Party
CF, CS, ManCom
CF, CS, ManCom
Mayor, CF
CF, CS, ManCom
CF, CS, ManCom
Expected
completion
date
1st 7.5 mos.
-do-do-do-do-
Mayor, CF
CF, CS, ManCom
-do-do-
28 | P a g e
Table 12. Potential Research Challenges
Challenge
1. Refusal of the
fishers to be
interviewed
Alternative/Solution


2. Suggestion of
inclusion of
biased
questions from
Government
Officials

3. Inclement
Weather


4. Sickness of
Staff/
Enumerator

Request personal endorsement
from trusted leaders in the
community.
In case of continued refusal,
interview another fisherman in
next house.
Inform official that questions
were really non-political, and
was already approved by
RARE and if the politician
desires, he should be the one
to talk with RARE. CF will
however inform RARE in
advance to enable the office to
respond accordingly.
Provide staff/ enumerators with
life vests, flashlights, sealed /
waterproof document holders,
rain gears
Make up interviews during
weekends
Include alternate enumerator/
back up staff in the training
Organization/ Person
responsible for alternative/
solution

CS, CF, Enumerators

CS, CF

CS, CF, Enumerators

CS, CF
8. Analysis
a. Qualitative –
Analysis will be immediately done after the focus group by the moderator
and the note taker. Notes and tape recordings will be consolidated and
interpreted with what the Moderator and note taker can both remember.
Reliance on notes will be directly proportional to the lapse of time when
analysis is conducted. In case of conflicting interpretations, the two will
deepen their analysis until a consensual conclusion is found.
The in-depth interviews will be conducted after the FGDs. They will primarily
validate and deepen findings during the FGD, although new matters will
also be considered as part of the information base from which the Pride
campaign will be anchored. The process is meant to generate
understanding, and not necessarily answers. The CF must be informed why
they do things, how they reason, what they value, justify, feel empowered, or
feel unable to change. The process is also meant to answer what or who
influences their behavior and decisions, who they trust and why.
29 | P a g e
The over-all analysis on both methodologies will result to documentation of
answers to the seven basic questions. All conclusions must be aligned with
the research questions answered, and analysis of that answer and
response, both verbal and non-verbal. The answers and information will be
aligned with audience profile in order to further the clarify context in which
they were given.
Results will be tabulated where findings are summarized, analyzed and
synthesized in actionable manner.
b. Quantitative –
Quantitative data generated out of the survey research will be analyzed
using the SurveyPro software installed in the CF laptop.
Encoding of answers to the questionnaire will be done by three (3)
persons working in shifts, considering that only one laptop has the
SurveyPro installed. To reduce lag time, encoding shall be done on a
daily basis, to start 2 days after start of field survey. Arrangements shall
be made so that questionnaires will be submitted to the CRM Office for
encoding the next day after said questionnaires were administered.
Encoding will be finished about one or two days after the survey, and
analysis can thus begin.
The SurveyPro software basically automates the analysis of responses
as encoded, therefore accuracy of data is critical, given the “garbage in,
garbage out” nature of the process.
Analysis can be done in three forms of reports, namely: Executive
Summary, Data Table, and Custom Reports.
The Executive Summary will be useful because the Campaign has only
one target audience. The Data Table enables the CF to immediately find
out of bounds answer, thus facilitating corrections. The custom report will
allow partitioning of data into different groups within the TA, present data
in tables and/or graphs, and perform statistical tests for differences
among groups.
9. Appendices
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Appendix A. Research and Planning Timeline
Step
First University Phase
Planning Phase (Field Phase)
Conduct Qualitative Research
Focus Group Discussion
Identify where, who and how many
groups and individuals to interview via
focus groups and in-depth interviews
 Finalize questions to ask
 Finalize Interview/Moderator Guide
 Identify Moderator and Note Taker/
possibly conduct training of moderator
and Note taker
 Determine incentive for participants
 Set date for research
 Secure Venue
 Invite participants
 Practice recording techniques with
Moderator and Note Taker
Qualitative Data Analysis (RarePlanet
Deliverable as Part of the Project Plan Part 1)
 Debrief with Moderator and Note Taker
 Transcribe notes and relevant audio
 Identify key words and elements
 Summarize key pieces of information,
particularly as they relate to the
research questions (and key campaign
decisions)
 Check for bias
Finalize Concept Model (RarePlanet Deliverable
as Part of the Project Plan Part 1)
 Review your qualitative analysis in
relation to your concept model
 Update your concept model with any
new information about underlying
drivers
 Validate your Concept Model with
Technical Experts (i.e. fishers)
 Finalize the narration
Finalize Target Audience Segmentation
(RarePlanet Deliverable as Part of the Project
Plan Part 1)
Finalize Results Chain(s) (RarePlanet Deliverable
as Part of the Project Plan Part 1)
 Finalize one Results Chain for each
Target Audience
 Update and finalize intermediate results
 Ensure that each chain is concise and
logically flows from result to result
Update Preliminary SMART Objectives
(RarePlanet Deliverable as Part of the Project
Plan Part 2)
 Create at least one preliminary SMART
Amount of
Time
(in Days)
By Whom
CF
Status
I Have Set
Dates and
Identified
Participants
15 – 20 Days
(3- 4 weeks)
15 – 20 Days
(2-4 weeks)
CM and
Supervisor, with
moderator,
interviewers,
and note
taker, with
Support of
PPM
CM and
Supervisor, with
Support of
PPM
5 Days
(1 week)
3 -5 Days
3- 5 Days
3 – 5 Days
CM and
Supervisor, with
Support of
PPM
CM and
Supervisor, with
Support of
PPM
CM and
Supervisor, with
Support of
PPM
31 | P a g e
Cost
objective for each intermediate results
Review to make sure objective is clear,
specific and as SMART as possible (only
lacking baseline data)
Update Survey Template (RarePlanet
Deliverable as Part of the Project Plan Part 2)
 Create and align survey questions with
preliminary SMART Objectives
 Check and update sample sizes
Train Enumerators and Survey Pre-Testing
 Identify how many surveys need to be
conducted
 Identify enumerators
 Determine incentive for enumerators
 Set Training Objectives
 Design Training Schedule
 Secure venue and date for the training
 Develop workshop materials for training
 Draft survey template for pre-testing
 Purchase training and survey materials
(clip boards, pens, pencils, t-shirts etc.)
 Produce gifts (pens, etc.) as incentives
for respondents
Finalize Survey Questions Based on Pre-Test
(RarePlanet Deliverable as Part of the Project
Plan Part 3)

Conduct Quantitative Survey (RarePlanet
Deliverable as Part of the Project Plan Part 2)
 Print Survey Questionnaires
 Schedule/location/map etc.
 Conduct the survey
Input and Clean Survey Data (RarePlanet
Deliverable as Part of the Project Plan Part 3)
 Input data put into Survey Pro 3.0
 Review Data
 Incorporate in Data Management Tool
5 – 15 Days
(1 – 3
Weeks)
CM and
Supervisor, with
Support of
PPM
CM
10 -20 Days
(2 – 4
Weeks)
1.5 - 3 Days
20 Days
(4 weeks)
10 – 20 Days
(4 weeks)
I Have Set
Dates,
Finalized
Agenda,
and
Identified
Enumerators
CM, with
Support and
Final Review of
PPM
CM and
Enumerators
CM and
Volunteers with
support of PPM
32 | P a g e
Appendix B. In-Depth Interviews Guide (
Appendix B. In-Depth Interviews for Local Fishers
Opening
Good day my name is Elmer and thank you for agreeing to talk with me for an hour today.
As I told you, for taking the time today (state agreed upon time), when we are done, snacks
will be served. I am going to ask you a series of questions about your fishing practices, the
fish catch and your perceptions and observations about this.
There are no right answers – just what you think and do. So thanks – let’s get started.
Research Questions to Answer
Qualitative Questions
Guidance
Why the fishers are Write down all the factors
intruding and illegally fish – it will save you time
inside the MPA?
later
Probes





Are there any differences
among the fishers that
need further
segmentation?
List who they are.
Are there any audiences
that have major influence
over the behavior of the
fishers?
State clearly who they
are and roughly how
many people in each
group?

What are the perceived
barriers that the fishers
will stop intruding and
illegally fish inside the
MPA?
List all kinds and get
them
all-physical,
economic, self-efficacy,
social, psychological.





What are the perceived
benefits of the fishers if
they will stop intruding
and illegally fish inside the
MPA?
Capture
these
as
completely as possible –
it will help you with
message development
later.


Please tell where you fish
and how often?
What kind of fishing gear
you use?
Do you know the location
of Gata Fish Sanctuary?
Do you know the
regulations governing the
Sanctuary?
So how do you select your
site in fishing?
Do you decide on the site
or the fishing gear or is it
someone else?
Is there anyone to talk to
you before you go to your
fishing area?
Do they suggest you go to
somewhere else?
Please tell me about the
time you spend in fishing.
Is your income sufficient?
If you are in your boat how
you would react/feel if you
see other fishers fish in the
Gata Fish Sanctuary?
Do you
participate in
activities to improve the
community, such as sign
petitions
to change
things?
What do you think will
happen if the Gata Fish
Sanctuary is not disturbed
for many years?
Are you willing to help
manage and protect the
Gata Fish Sanctuary?
33 | P a g e
Who do the Fishers trust
for information about their
fishing practices?
List the media – people –
who,
venders,
or
newsletter?


What is the current state
of KAP amongst fishers
and how has that shifted
in response to the Pride
campaign?
Be
as
possible.
specific
as

So if some people appeal
that fishing be done only
outside the Sanctuary,
would you cooperate with
them?
What materials would you
know the best way to
remind you about the
Sanctuary
and
its
regulations?
So you are saying, if the
Coastal
Resource
Management Office is
behind this, would you feel
you could trust them?
Qualitative Questions Guidance Probes
Closing
Thank you very much for talking with us. We are only stewards of the environment around
us, so in the future we may ask for your help for the protection and conservation of the
Gata Fish Sanctuary.
34 | P a g e
Appendix C. Focus Group Guide
Opening
Good day my name is Elmer and thank you for agreeing to talk with me for an hour today.
As I told you, for taking the time off today (state agreed upon time), when we are done,
snacks will be served. I am going to ask you a series of questions about your fishing
practices, the fish catch and your perceptions and observations about this.
There are no right answers – just what you think and do. So thanks – let’s get started.
Research Questions to Answer
Qualitative
Questions
Guidance
Why the fishers are Write down all the factors –
intruding and illegally it will save you time later
fish inside the MPA?
Probes




Are there any
differences among the
fishers that need further
segmentation?
List who they are.


Are there any audiences State clearly who they are
that have major
and roughly how many
influence over the
people in each group?
behavior of the fishers?

What are the perceived
barriers that the fishers
will stop intruding and
illegally fish inside the
MPA?

List all kinds and get them
all-physical,
economic,
self-efficacy,
social,
psychological.



What are the perceived
benefits of the fishers if
they will stop intruding
and illegally fish inside
the MPA?
Capture
these
as
completely as possible – it
will help you with message
development later.
Who do the Fishers
trust for information
List the media – people –
who,
venders,
or



Please tell about where
you fish and how often?
What kind of fishing gear
you use?
Do you know the Gata Fish
Sanctuary?
Do
you
know
the
regulations governing the
Gata Fish Sanctuary
So how do you select your
site in fishing?
Do you decide on the site
or the fishing gear or is it
someone else?
Is there anyone who talk to
you before you go to your
fishing area?
Do they suggest you go to
somewhere else?
Please tell me about the
time you spend in fishing.
If you are in your boat how
you would react/feel if you
saw other fishers intrude in
the Gata Fish Sanctuary?
Do you participate in
community initiatives such
as signing petitions to
change things?
Do you think Gata Fish
Sanctuary will result to
higher fish catch in the
future?
So if there is ways to
protect the Gata Fish
Sanctuary
would
you
support that?
If some people suggest
fishing practices which
35 | P a g e
about their fishing
practices?
newsletter?

What is the current state Be as specific as possible.
of KAP amongst fishers
and how has that shifted
in response to the Pride
campaign?

contribute to the protection
of the Sanctuary, would
you support them?
What materials do you
know are the best way to
remind you about the Gata
Fish Sanctuary and its
regulation?
If the Coastal Resource
Management Office is
behind this campaign, do
you feel you can trust
them?
Qualitative Questions Guidance Probes
Closing
Thank you very much for talking with us. We are only stewards of Nature, so in the future
we may ask for your help for the protection and conservation of Gata Fish Sanctuary.
36 | P a g e
Appendix D. Enumerator Training Agenda
Date: November 1-4
Number of Participants: 5 Enumerators
Objectives of the Training:
By the end of the Day, Enumerators will be able to:
1. Describe the purpose of the questionnaire survey.
2. Explain the role of the enumerator.
3. Demonstrate key skills in conducting the questionnaire survey.
4. Pre-test the questionnaire survey.
5. Articulate the rules and quotas for selecting respondents.
6. Locate the region where each enumerator will conduct the questionnaire survey.
Agenda:
Introduction: Purpose and Goals of the Questionnaire Survey (15 minutes)
Role of the Enumerator: Discussion and Q&A (30 minutes)
Review of the Questionnaire Survey (1 hour)
Campaign Manager Notes: Distribute copies of the questionnaire survey; Read as a group, Demonstrate how
to ask each question and how to apply filter questions (for specific Target Audiences); Instruct on how to record
different answers.
Role Play: Interview an Enumerator (30 minutes)
Campaign Manger Notes: Conduct questionnaire with one volunteer enumerator; Demonstrate common
mistakes of interviewers (such as appearing to agree or disagree with the respondent, filling in answer before
respondent is done talking, engaging in debate with respondent, telling the respondent the correct answer,
etc.); Demonstrate common situations with respondents (such as asking for clarification on a question,
providing an answer that is not listed, etc.); Review the Guidelines and Rules for Interviewers.
Selecting Respondents: How to choose who to Interview (1 hour)
Campaign Manager Notes: Describe the sampling process and protocols; Review how to select every Nth
house, how to select a respondent within the house; Explain how to approach people to interview at other
locations.
Practice Interview Each Other (1 hour)
Campaign Manager Notes: Pair enumerators; Have them practice interviewing each other; Debrief
observations, concerns, and additional support needs.
Pre-Testing of the Survey
Conduct Questionnaire Survey (2 hours)
Campaign Manager Notes: Have each enumerator go out and follow the sampling procedure and conduct at
least one interview (preferably 2-3); Use this as your pre-test of the questionnaire!
Debrief (1 hour)
Campaign Manager Notes: Conduct a reflection of the exercise; How did the interviews go? Were there any
problems? Were any questions problematic and need changing? Explain how to handle completed surveys to
maintain confidentiality.
Review Logistics (1 hour)
Campaign Manager Notes: Assign sectors and number of surveys; Review logistics, including transportation,
lodging, money for food, dates, your expectations for their productivity (number of surveys per day), how to
solicit help, rules for them to follow, etc.; Emphasize the need for them to practice!; Thank them for volunteering
37 | P a g e