BUSINESS ENGLISH 3
TEAM AND INDIVIDUAL
ASSIGNMENTS
Faculty of Economics and Business
University of Zagreb, Croatia
CONTENT
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
UNIT 1 - ALLIANCES
INDIVIDUAL ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
WRITING - ALLIANCE – FRIEND OR FOE?
Write an argumentative article discussing
arguments in favour of and against alliances;
include examples
TECHNOLOGY
BRANDS
ADVERTISING
TEAM ASSIGNMENTS
GRADING
CRITERIA
DEADLINES
THE MOST SUCCESSFUL ALLIANCES IN THE
21ST CENTURY – a presentation or a research
paper
UNIT 2 - PROJECTS
INDIVIDUAL AND TEAM ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
1. A PROJECT OF MAJOR SIGNIFICANCE OR
CONTROVERSY IN THE RECENT CROATIAN
HISTORY – research paper (WRITING) or
presentation (TEAM WORK)
2. THE MOST INTRIGUING STUDENT
PROJECTS IN CROATIA IN THE 21ST
CENTURY – a presentation or a poster
3. STUDENT PROJECT - an amenity where
students could study, socialize and spend time
on a more productive level (work out the plan,
the budget, the time schedule, etc.)
UNIT 3 - TEAMWORKING
TEAM ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
1. TEAMBUILDING PROJECT – a teambuilding plan for the
academic year 2015/2016 that would ensure a more
successful co-operation between teaching staff and
students, and consequently better results.
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
2. What makes these teams so successful? - a presentation
INDIVIDUAL ASSIGNMENTS
1. WRITING – A REPORT ON THE STUDENTS’ AND
TEACHERS’ OPINIONS ABOUT THE IMPORTANCE OF
TEAMWORKING AT THE ACADEMIC LEVEL
2. WRITING - IS TEAMWORKING A PATH TO SUCCESS? –
an essay
UNIT 4 - INFORMATION
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
TEAM ASSIGNMENTS
1. BUSINESS ETHICS – THE RECENT CASES OF THE MISUSE
OF BUSINESS INTELLIGENCE IN INDUSTRIAL ESPIONAGE –
a presentation
2. CAN INFORMATION REMAIN CLASSIFIED IN THE 21ST
CENTURY? – THE BIGGEST CASES OF INFORMATION LEAKS
IN THE PAST DECADE – a presentation
INDIVIDUAL ASSIGNMENTS
1. WRITING – SOCIAL NETWORKING SITES – A REFRESHING
NOVELTY FOR CONNECTING PEOPLE OR MEANINGLESS
ENTERTAINMENT FOR SOCIOPATHS? – an argumentative
article
2. WRITING - BIG BROTHER IS WATCHING YOU! – ARE WE
COMPLETELY LOSING OUR PRIVACY WITH THE HELP OF
INFORMATION TECHNOLOGY? – an argumentative article
3. WRITING - Write a REPORT on the effects of social networking
sites on college students (EFZG), with reference to the time spent
online, their involvement in social activities and their academic
performance. You should make recommendations for addressing
the problem areas.
UNIT 5 - TECHNOLOGY
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
TEAM ASSIGNMENTS
1. TOP 10 ‘MUST HAVE’ GADGETS IN 2015 – a presentation
or a project
2. THE MOST SIGNIFICANT TECHNOLOGICAL
BREAKTHROUGHS IN THE HISTORY OF MANKIND –
a presentation or a project
3. THE MOST CONTROVERSIAL TECHNOLOGICAL
INNOVATIONS OF THE NEW MILENNIUM – a presentation
INDIVIDUAL ASSIGNMENTS
1. WRITING - HOW DOES TECHNOLOGY AFFECT THE
LEARNING POTENTIAL IN THE 21ST CENTURY? –
an argumentative article
2. IS GOOGLE MAKING US STUPID? WHAT IS THE
INTERNET DOING TO OUR BRAINS? (technology writer
Nicholas G. Carr) – an argumentative article
3. CAN ‘DIGITAL NATIVES’ AND ‘DIGITAL IMMIGRANTS’ LIVE
IN THE SAME WORLD? – an essay
4. ARE STUDENTS AT EFZG EARLY ADOPTERS OF THE
LATEST TECHNOLOGY? – a report surveying personal use,
purchasing habits and reasons for adopting the latest
technology
UNIT 8 - BRANDS
TEAM ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GRADING
CRITERIA
DEADLINES
1. A SURVEY OF THE TOP 10 BRANDS ON THE CROATIAN
MARKET (giving relevant numbers and reasons for their popularity)
– a project
2. HISTORY OF OUR FAVOURITE BRAND – a presentation
3. BRANDS WITH POSSIBILITY NOT YET ESTABLISHED ON THE
CROATIAN MARKET – a presentation
4. CROATIA – TOP 10 EUROPEAN BRAND (International Tourist
Fair) – a presentation
5. EFZG – CAN AN ACADEMIC INSTITUTION BE BRANDED?
(European University Day) – a presentation
INDIVIDUAL ASSIGNMENTS
1. WRITING – REPORT ON ATTITUDES TOWARDS BRANDED
GOODS, BUYING HABITS AND THE TOP 10 FAVOURITE
BRANDS OF THE STUDENTS OF ECONOMICS
2. WRITING - WHY DO PEOPLE LIKE BRANDS SO MUCH? – an
argumentative article
3. WRITING - IS IT POSSIBLE TO REMAIN UNBRANDED IN A
BRANDED WORLD? – an argumentative article
4. WRITING - DO BRANDS REALLY GUARANTEE QUALITY? – an
argumentative article
UNIT 6 - ADVERTISING
TEAM ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
1. AN ADVERTISING PROJECT – Create your own advertisement,
commercial or advertising campaign.
2. HOW IS MUSIC USED IN ADVERTISING? – a presentation
3. THE CHALLENGES OF VIRAL MARKETING IN THE 21ST
CENTURY – a presentation
4. THE MOST CONTROVERSIAL ADVERTISING CAMPAIGNS OF
THE 21ST CENTURY – a presentation
5. TOP 5 ADVERTISING AGENCIES IN CROATIA – a presentation
BRANDS
INDIVIDUAL ASSIGNMENTS
ADVERTISING
1. WRITING - THE BENEFITS AND DRAWBACKS OF
ADVERTISING FOR PRODUCERS AND CONSUMERS –
an essay
2. WRITING - ARE SCHOOL/BUSINESS PARTNERSHIPS A GOOD
IDEA? – an essay
3. SOME FORMS OF ADVERTISING SHOULD BE BANNED –
an essay or an argumentative article
4. HOW MUCH DO CROATIAN COMPANIES SPEND ON THEIR
ADVERTISING CAMPAIGNS? – a report
GRADING
CRITERIA
DEADLINES
ASSIGNMENTS – GRADING
CRITERIA
Content (addressing the points from the question
in the task)
ALLIANCES
INFORMATION
Quality Research (relevant web sites and other
sources, selection and evaluation of information,
abstracting irrelevance)
TECHNOLOGY
Cohesion and Organisation
BRANDS
Accuracy
PROJECTS
TEAMWORKING
ADVERTISING
GRADING
CRITERIA
DEADLINES
Range of Vocabulary and Structure
Register (maintaining the level of formality)
Originality and Creativity are abundantly
awarded.
Plagiarism is severely penalised!
ASSIGNMENTS - DEADLINES
TEAM ASSIGNMENTS
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
depends on the choice of topic → check the
timetable!
in addition to the selected topics, a BOOK
REPORT is another option
to be submitted in electronic and printed format
ADVERTISING
GRADING
CRITERIA
INDIVIDUAL ASSIGNMENTS
DEADLINES
the last session before Christmas - will be written in
class
DO YOU HAVE ANY...
ALLIANCES
PROJECTS
TEAMWORKING
INFORMATION
TECHNOLOGY
BRANDS
ADVERTISING
GARDING
CRITERIA
DEADLINES