Support of the sustainable tourism development in the Baltic Sea region by Lidiia Fedchuk Sustainable tourism – is a part of tourism industry trying to provide a low impact on the environment and local culture. The Travel and Tourism in the Green Economy Symposium Gothenburg, Sweden 14-15 September 2009 Sustainable tourism development of Baltic Sea Region is provided mainly by: • UNWTO – United Nation World Tourism Organisation • ETC – European Travel Commission • EU – European Union According to UNWTO sustainable tourism should: • make optimal use of environmental resources • respect the socio-cultural authenticity of host communities • ensure viable, long-term economic operations, providing socio-economic benefits • maintain a high level of tourists’ satisfaction European Travel Commission – is a non-profit organisation whose role is to market and promote tourism to Europe in general, and to their individual countries in particular. EU Strategy of SDT for 2007-2013 is to make this part of Europe more : • Environmentally sustainable (e.g. reducing pollution in the sea); • Prosperous (e.g. promoting innovation in small and medium enterprise • Accessible and attractive (e.g. better transport links); • Safe and secure (e.g. improving accident response) SWOT analysis of sustainable tourism development in the Baltic Sea region Strengths: • Non-usual climate for many countries (cold, windy) • Diverse nature and landscape (lakes, islands, cliffs, forests) • Diverse culture and history (Vikings, Hansa, Brick Gothic, Amber) • Diverse holiday performance of BSR-tourists • Numerous initiatives and projects promoting sustainable tourism • Innovative and creative suppliers for sustainable tourism products • Promoting and developing an EU regional program • Common language – English • Successful environmental polices • Thematic and geographic co-operation on sustainable tourism SWOT analysis of sustainable tourism development in the Baltic Sea region Weaknesses: • Short summer season • Lack of supply chain management • Poor knowledge of market requirements and customers requests • Poor visibility of sustainable tourism products • Partly poor knowledge of employees in the tourism sector regarding tourism development • Gap between strategies and practices • Eutrophication (algae blooms) • Environmental problems in some areas • Lack of communications between cultural heritage experts and tourism • “Cold” mentality (Lack of communication skills important for tourism) • The lack of tourism and economic education and research • The lack of professionalism within the tourism industry SWOT analysis of sustainable tourism development in the Baltic Sea region Opportunities: • Different traditions and methods • Mapping of resources as a starting point • Potential for cross-national routes • Grooving interest and demand in nature and culture tourism • Increasing customer awareness on sustainability issues • Development of strategic co-operation • Usability of IT solutions for STD • Further development of Baltic Sea cruise tourism • A development of Baltic Sea World Heritage Tourism (culture tourism) • Growing importance of tourism for sustainable development • Improvement of economy • Model for sustainable development Baltic 21/ Labs for sustainable nature tourism SWOT analysis of sustainable tourism development in the Baltic Sea region Threats: • Growing competition with destinations outside the BSR • Increasing expectations of customers • Environmental problems associated with growth in road, air and sea transport • Sometimes politicians not seeing the tourism as an industry by majority of politicians • Overfishing as a bad example of fishing tourism development Sustainable Tourism Development of Baltic Sea Region Thanks for your attention!