What are the basic
principles of successful
Public Speaking?
Processes and Principles
The Speech Communication Process
MESSAGE
Your Responsibilities as
Speakers (book)
Make sure that your goals are ethically
sound.
 Fully prepare for each speech.
 Be honest in what you say.
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 plagiarism
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Avoid name-calling and other forms of
abusive language.
What you said about Speakers
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“a person needs confidence in themselves to
be a good public speaker”
“the speaker needs to know the topic well—or
be an expert at it”
“they need to believe in what they’re talking
about.”
“need to appear confident (even if you aren’t)”
“communicate trust and authority”
“passionate and sincere”
“genuine”
Question

Business people report spending the most
time engaged in which type of communication
activity?
A. Making speeches and presentations.
B. Writing or dictating letters and emails.
C. Reading.
D. Listening to advisors, employees,
customers and competitors.
How Business People Spend
Communication Time
[Bovee and Thill Business Communication Today]
Listening--45%
Writing--9%
Speaking--30%
Reading--16%
Your Responsibilities as
Listeners/Audience
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We take on ethical obligations as listeners
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Be courteous and attentive during the speech
Listeners should avoid prejudging the speaker.
Listeners should maintain the free and open
expression of ideas.
In this class our responsibilities include
talking/writing to speakers after their
presentations.
What you said about
audiences
“The person needs to know the
audience. Connecting with them is key
and understanding them helps with
that.”
 “needs to know their audience (age,
level of learning, etc.)”
 “the demographics they are reaching”
 “how to interest a lot of rowdy people”
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The Rest of the Speech
Communication Model
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Message: the meanings we share: verbal and
non-verbal
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Share the topic
“What is my body saying that I am not aware of?”
Channel—what carries the message to the
listener: Air? T.V.? Radio? P.A.?
Feedback—this makes communication
transactional
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“needs to know what they are doing well or not so
well.”
“judge audience involvement and understanding”
The Rest of the Speech
Communication Model
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Situation—the immediate event and surroundings
 “facilities/location”
 “speech context and what is expected in giving the
speech”
 “environment and possible distractions”
Interference—anything external or internal that blocks
or clouds the message (or feedback)
 “I want to know how to speak clearly & not have
anything that gets in the way of the idea I am
trying to get across”
Culture—the larger culture within which the situation
takes place
 “I want to learn to adapt to different audiences”
The Speech Communication Process
MES SAGE
CHAN NEL
FEED BACK
Interference
Situation & Culture
Situation & Culture
Situation & Culture
What do you need to know
to be a successful public
speaker?
Invention
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“How to think of a topic and talk for a
long period of time”
“The speaker needs to know enough
about the subject that they are
speaking about so they can am
authoritative knowledgeable
presentation”
“How to expand a topic”
“Deep understanding of subject
matter”
“proper research techniques”; “what
sources are good sources”
Arrangement
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“learn good ways to
organize
presentations”
“How to become
more organized”
“how to outline a
speech”
“is there an order of
things to talk
about?”
Style
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“a decent vocabulary and grammar”
“how to use humor”
“does spelling count?”
“how to share what I am feeling”
“organizing intelligent thoughts into intelligent
words”
Delivery
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“confidence, loud, exciting voice, good body language,
“good eye contact vs. creepy eye contact”
“control of the breath”
“Speed at which to speak”
“proper vocal tones and speaking clarity”
“pronunciation”
“how to use hand gestures properly”
“good posture”; “body language”
“use visual aids better”
Memory
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“I want to learn how to not start of good then forget
something and freeze up.”
“memorization”
“how to make yourself calm and not lose your train of
thought”
“find a way to mentally keep track”
“how to not need a word for word script”
“how to avoid too many notecards!”
The Five Rhetorical Canons
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Invention—the material, ideas, content
Arrangement—the structure and organization
Style—word choice and expression
Delivery—verbal and non-verbal
Memory—how to prepare and remember to
share what you prepared
Characteristics of Effective
and Ineffective Speakers
Exercise
On Friday Go to Lab
sections over in Pearson
I’ll see you back here in lecture a
week from Friday.