Mr. Dunn
dunna@bcsc.k12.in.us
CNHS Business Department
1400 25th St. Columbus, IN 47201
(812) 376-4431 x2426
Sports and Entertainment Marketing (T 1131)
Course Syllabus
Fall 2013
COURSE DESCRIPTION:
Sports and Entertainment is an innovative Career and Technology course designed to
apply marketing principles and processes to the sports and entertainment industry. The
sports and entertainment industry has emerged as one of the leading occupational
areas of the 21st Century with an estimated 5 million sport-related jobs in existence
today! Sports and Entertainment Marketing segments will include study of marketing
processes in collegiate, professional, and amateur sports; the marketing of movies,
theater, and music; and the marketing of recreational facilities and activities.
COURSE OBJECTIVES:







Identify common marketing terms and basic marketing concepts
Identify and understand the components of the marketing mix
Identify reasons a sports or entertainment property would utilize marketing
Identify the roles and components of sponsorships
Identify and design components of an event
Identify the roles and types of promotions
To view complete standards visit: (copy web link to standards)
https://learningconnection.doe.in.gov/Standards/PrintLibrary.aspx
MATERIALS NEEDED DAILY (every day):

Pencil, Pen, and notebook
TEXTBOOK (available in classroom only):

Sports and Entertainment Marketing, 3rd Edition
By: Ken Kaser, Dotty B. Oelkers
BUSINESS DEPARTMENT GRADE SCALE:
Range
Grade
99-100
93-98
90-92
88-89
83-87
80-82
78-79
73-77
70-72
68-69
63-67
60-62
0-59
A+
A
AB+
B
BC+
C
CD+
D
DF
SEMESTER GRADE:
First 9 Weeks
Second 9 Weeks
Final Exam
Semester Grade
45%
45%
10%
100%
COURSE CONTENT: (approximate)
First 9 Weeks
CHAPTER
1
4
10
12
14
7
11
2
CONTENT
What is Sports and Entertainment Marketing
Hit a Homerun with Customers
Sports and Entertainment Promotion
Selling Sports and Entertainment
Creating, Owning, and Operating a Business
The Product is Sports and Entertainment
Promotional Planning
Sports and Entertainment Means Business
Second 9 Weeks
CHAPTER
9
3
5
13
6
8
15
CONTENT
The Economics of Supply and Demand
The Wide World of Sports and Entertainment
Marketing-Information Management
Sports and Entertainment Legal Issues
The Marketing Game Plan
Choose the Channel
Scoring a Career
Sports and Entertainment Group Project
Study Guide
FINAL EXAM!