Marketing
Review for Common Assessment
COOPERATIVE LEARNING
Minute To WIN IT!
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Positive Interdependence
• Individual Accountability
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Group Processing
Social Skills
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Face to Face
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Knee to Knee – Eye to Eye
PAIR AND SHARE ACTIVITY
PRINT your name on a 3x5 index card.
 Turn in the index card to your teacher.
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YOUR NAME
CONCENTRIC CIRCLES
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Rules
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Introduce yourself (handshake) to your partner.
Everyone needs a pencil/pen and paper.
Print your name on the paper.
Number your paper 1-15.
Write an answer to the question on your paper.
Discuss the answer with your partner.
You must reach a consensus with your partner (you
both must agree to the answer).
Use 6”-12” voices only!
You have 60 seconds to answer the question (write it
on your paper)
QUESTION #1
1.
In Marketing terms, the person who buys
a product is a:
A.
Retailer
Consumer
Purchaser
Customer
B.
C.
D.
ANSWER #1
D
Customer
DIRECTIONS
Students seated on the inside circle get
up and change seats - move one desk to
the right.
QUESTION #2
2. When a customer feels like the product
they are using personally satisfies them,
the product is known to have a _______.
A.
B.
C.
D.
Service
Position
Value
Warranty
ANSWER #2
C
Value
DIRECTIONS
Students seated on the outside circle get
up and change seats - move one desk to
the right.
QUESTION #3
3. The cost of marketing increases the cost
of the selling price of a product on an
average of _______%.
A. 5
B. 25
C. 50
D. 90
ANSWER #3
C
50%
DIRECTIONS
Students seated on the outside circle get
up and change seats – move two desks
to the right.
QUESTION #4
4. The Marketing Concept is a
A.
B.
C.
D.
philosophy. Businesses that follow
the Marketing Concept
___________
Price their products below cost.
Create products that make everyone
happy
Fulfilling the wants and needs of the
consumer at a profit
Price their products high.
ANSWER #4
C
DIRECTIONS
Students seated on the inside circle get
up and change seats – move two desks
to the right.
QUESTION #5
5. The owner of a cleaning business provides
his/her customers with a(n):
A. Promotion
B. Good
C. Exchange
D. Service
ANSWER #5
D
Service
DIRECTIONS
Students seated on the inside circle get
up and change seats – move one desk to
the right.
QUESTION #6
6. Companies that rely on a convincing sales
force to persuade customers to make a
purchase were operating in what approach
to marketing?
A. Production Emphasis
B. Sales Emphasis
C. Marketing Emphasis
D. Relationship Emphasis
ANSWER #6
B
Sales Emphasis
DIRECTIONS
Students seated on the inside circle get
up and change seats – move one desk to
the right.
QUESTION #7
7. Which type of economic utility results
from changing the tangible parts or raw
materials of a product or service?
A. Time Utility
B. Possession Utility
C. Place Utility
D. Form Utility
ANSWER #7
D
Form Utility
DIRECTIONS
Students seated on the outside circle get
up and change seats – move one desk to
the right.
QUESTION #8
8. Answering questions about a product or
service is known as:
A. Information Utility
B. Marketing Research
C. Promotion
D. Product Planning
ANSWER #8
B
Marketing
Research
DIRECTIONS
Students seated on the outside circle get
up and change seats – move one desk to
the right.
QUESTION #9
9. Increased sales resulting from marketing
can allow businesses to produce products
in volume with more efficiency, resulting
in lower prices to consumers.
A. True
B. False
ANSWER #9
A
True
DIRECTIONS
Students seated on the inside circle get
up and change seats – move two desks
to the left.
QUESTION #10
10. Sandy bought her son Kalen a bike for
his birthday. Kalen is the customer.
A. True
B. False
ANSWER #10
B
False – Kalen is the Consumer
DIRECTIONS
Students seated on the outside circle get
up and change seats – move two desks
to the right.
QUESTION #11
11. Targeting takes place before you
segment the market.
A.
B.
True
False
ANSWER #11
B
False
DIRECTIONS
Students seated on the inside circle get
up and change seats – move three desks
to the left.
QUESTION #12
12. Mass Marketing is a market coverage
strategy in which a business decides to
ignore market segment differences and
go after the whole market with one offer.
A. True
B. False
ANSWER #12
A
True
DIRECTIONS
Pass your paper to the person on
your right.
CHECK YOUR ANSWERS
1.
2.
3.
4.
5.
6.
7.
D
C
C
C
D
B
D
11.
12.
13.
14.
15.
B
A
B
B
A
WINNING PERSON(S)?
SILENT GROUPS
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Rules
– Form groups of 3 or 4.
Scott Cranmer
Mike Devoe
Emmie Lane
Dan Sarillo
Christy Zito
Robert Romanowski
Mike Opfer
Jacob Mishall
Jon Schemmel
Nicole Walters
Taylor Dunne
Mike Achterberch
Joey Wienckowski
Lainy Ballantine
Matt Sampson
John Spoelstra
Eric Fedder
SILENT GROUPS
•
Rules
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Only 1 paper and 1 pencil/pen per group.
Print all group members names on the paper.
Silently, write an answer to the question on your paper.
You can only PASS once without writing something down.
DO NOT discuss this answer with anyone in your group.
After you’ve written the answer down, pass the paper to
your right.
If you read an answer on the paper that you don’t agree
with, cross it out.
No duplicate answers will be accepted.
The youngest person in the group will begin.
You have 3 minutes to answer each question.
NO TALKING!
QUESTION #1
Jack and Jill train their sales people so they
are able to answer their customers
questions. This utility (added value) for their
customers is known as Information
Utility.
Name and briefly explain 4 other utilities that
can be used to add value to a product or
service. (Each person in your group should
write down at least 1.)
ANSWER #1
1.
2.
3.
4.
Form Utility - Changing raw
materials or putting parts
together to make them
more useful.
Time Utility - Making the
product or service available
when the customer wants it.
Place Utility - Making a
product or service available
where the consumer wants
them.
Possession Utility Affordability of the product or
service.
Form
Time
Place
Possession
QUESTION #2
2. After much research of the area,
Marvin and Ruby decide to open a
clothing store in McHenry County
targeted towards teens. They need to
complete a Marketing Mix.
List and briefly explain the 4 elements
in a Marketing Mix. Each group
member should do at least 1.
ANSWER #2
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1. Price - What customers are willing and able to pay.
What is the competitions price?
2. Product - What product to make?
How
to package it
What brand name to use
What image to project
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3. Promotion-What the message will be.
When
and where it will be delivered
What inducements to buy (coupons, freebies, etc.)
4. Place-How and where a product will be distributed
QUESTION #3
3. Target Marketing includes defining
your projected customers. Including
their age, ethnicity, gender, income,
lifestyle values and where they live.
Categorize the aforementioned items
into 3 categories. (List and explain).
ANSWER #3
1. Demographics – Age, gender, income, ethnicity, education
2. Geographics - Where people live
3. Psychographics – Lifestyle,
values, attitudes, tastes
DIRECTIONS
Pass your paper to the group on
your left.
WINNING GROUP?
MONDAY IS THE TEST
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Open notes!