HYDRA MULTIPLEX, INC.
Shannon wright
Cody Albright
Russell Coughlin
Kevin Castner
Andrea Martinez
Brett Schultz
Executive Summary
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Bland movie theater experience?
“The Answer” = Hydra Multiplexes.
We strive to meet the needs of customers.
Customized to individual needs.
Wide range of age appeal.
Description of Service
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Tailored service to our specific target markets.
Three themed film rooms (High roller’s room, Party
room, and Chill room).
Service designed for couples or individuals
interested in dating, as well as those looking for a
superior movie going experience.
Movie theater and restaurant services are
combined for a one of a kind experience.
Marketing Strategy
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Three target markets
 High
roller room
 Party room
 Chill room
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5 star restaurant
Consumer positioning
Financing
Target Market Profile #1
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Married couples – 45 years of age and older
Both spouses income: $50,000 or more
Children 8 years of age or older
Spend money on entertainment regularly
Own nice vehicles
 Lexus
 Mercedes
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Homeowners
Target Market Profile #2
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Young professionals – 28 to 42 years of age
Income of $40,000 to $70,000
Single or divorced, but in the dating scene
One or two children
Willing to spend money on a nice date
Own decent vehicles
 Ford
 Chevrolet
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Own/rent a house
Target Market Profile #3
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Recent college graduates – 22 to 25 years of age
Income of $25,000 to $40,000 with entry-level
position
Typically single
Searching for cost-effective venue for entertainment
Live at home to save money or rent an apartment
High Roller Room
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Targeted towards profile
#1: married couples.
Seeking “date night”.
High quality leather chairs
with heating / cooling
features.
All facing one movie screen.
Digital surround sound
system.
Chill Room
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Targeted towards profile #2:
young professionals
Searching for entertainment
venues for date night
Regular style movie seating,
but less rows
Comfy chairs with provided
cup holders. Ample leg room.
One movie screen with digital
surround sound
Party Room
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Targeted towards profile #3:
recent college graduates.
Looking for cost-effective
entertainment and adult
beverages.
Bean bag chairs evenly
scattered across room.
Lights do not completely dim
when movie is playing.
Laid back environment.
5 Star Restaurant
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Open to all customers of the
venue
Fine-dining choices, including
steak, seafood, chicken, and
more
Brightly lit for engaging
atmosphere.
Top quality host, waiters, and
waitresses
Fully-stocked bar with bar
seating available
Consumer Positioning
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Positive brand image
 Meets
needs and wants of consumers
 Variety of rooms allow us to provide better experience
 Offer prices that fit everyone’s budget
 Top quality customer service
Financing
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2-in-1 service = double the start-up cost
Fixed Costs:
 Building
Lease, employee wages, traditional and digital
media advertisement, electricity and gas payment, etc.
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Variable Costs:
 Projectors,
movie screens, décor, concession stand area,
furniture, kitchen appliances, etc.
Seven P’s
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Product
 Upscale
movie experience combined with excellent 5
star food.
 Hydra Multiplex is unique and innovative.
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Price
 Higher
price point in comparison to normal movie
experience.
Seven P’s
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Place
 Highly
populated.
 Urban.
 Major
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Cities (Chicago, L.A.).
Promotion
 Billboards
located near theatre.
 Magazines.
 Collaborations with other business.
 Social media.
Seven P’s
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People
Extensive interviewing.
 Employees focused on customer satisfaction.
 Prior experience.
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Process
What movie to see.
 Type of room.
 Food / Bundle package.
 We want our processes to be streamlined and exciting to
our consumers.
 Every guest leaves happy (complaint handling).
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Seven P’s
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Environment
 Upscale.
 Comfortable
(recliners, love seats, bar).
 Up to date technology (Screens, Sound).
 5 star food.
Service Blueprint of Hydra Multiplexes
Inc.
Service Blueprint of Hydra Multiplexes
Inc. (Continued)
SWOT Analysis
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Strengths
Mass appeal to multiple demographic segments.
 Superior customer service.
 More food and beverage options when compared to
other movie theaters.
 Customizable guest experiences.
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SWOT Analysis
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Weaknesses
 High costs to the firm, both initial as well as long term.
 Luxury Items.
 Upkeep / attention to detail.
 Misc. expenses.
 Increased risk due to complexity of services.
 Limited number of locations.
 Increased need of quality employees.
 Unforeseen costs.
SWOT Analysis
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Opportunities
 Package
deals for large groups.
 Promotional opportunities with other businesses.
 Hosting events for organizations.
 Exclusive movie premieres.
SWOT Analysis
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Threats
 Government
Regulation.
 Tax increases on certain items.
 Permits renewals.
 Competing movie theaters and restaurants.
 Technological advances.
 Legal liability issues.
Advertisement
GRAND OPENING!!!
Friday, December 27th
Hydra Multiplexes Inc.
“Movies with class”
Featuring: Three themed rooms for your taste
in the movie going experience
High Rollers room
Party Room
Chill Room
5-star Restaurant
Featured movie: Anchorman 2
Movie times: 4p.m.
7p.m.
10p.m.
Best Customer Service in the area!
2334 Main St. Chicago, IL
***Must be 21 or older to drink***
Conclusion
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Why will our service be successful?
Questions for you
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Have you ever a superior movie going experience?
What made it special?
Would you have interest in going to a “premium
movie theater”? Why or why not?
Given an increase in being able to watch movies at
home, do you find yourself seeking a better movie
going experience? What factors are important to
you when picking a movie theater?
Questions for us
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We welcome and encourage any feedback or
questions you may have. Please, ask us! We are
here to serve YOU in the best way possible.