Local OEM Marketing Update.
Presented by:
Katrina Power
Local OEM Marketing Manager
The Genuine Story
EDUCATION
ENGINEERING
• Engage customers on
Value of Genuine & Risks
of Counterfeit
• Marketing campaigns.
• Websites such as
• Anti-counterfeiting
technologies and features.
• Microsoft Genuine
Advantage platform.
• Anti-counterfeiting features
such as new Certificates of
Authenticity and
holographic CDs.
http://www.howtotell.com.au.
• ‘Genuine Microsoft
Software’ logo.
• Support of industry
associations.
www.microsoft.com.au/genuine
ENFORCEMENT
• Support of government
officials and law
enforcement.
• Civil actions against
software pirates.
• Cooperation with online
auction providers.
• Increased work with antispam services.
Genuine Marketing Update
Piracy Alert in Victoria to protect consumers and drive
demand to honest resellers: Genuine website, outdoor,
print and radio.
WINDOWS GENUINE ADVANTAGE
Roadmap
•
•
•
Genuine Validation
Notifications
Channel and Customer Programs
•
•
•
Differentiated Experience
Enhanced Notifications
Volume License Keys Innovations
Customer Experience:
How it works
– Informs users who have a non-genuine copy of Windows
– Displays reminders until PC is running genuine Windows
– Communicates that Microsoft presumes the user is innocent
Calls to action for users
– Encourages users to contact their reseller to resolve problem, and report reseller if they are
unwilling to help
– Enables user to acquire genuine Windows if needed
Desktop Tattoo
“This copy of Windows
is not genuine”
Office Genuine Advantage
A part of Microsoft’s Genuine Software Initiative, OGA is a program to
create preference for genuine Microsoft Office software by
Improving customer awareness about the authenticity of their copy
Delivering differentiated value to customers of genuine Office
Findings
Pilot




Late April, 2006
7 languages (Br Portuguese, Czech, Greek,
Korean, Russia, S. Chinese, Spanish)
Identified Office content on Download
Center requires validation
Complimentary Offer

1M+ validations WW



36% unsuccessful



20% Mandatory language countries
62% US+UK+Canada+Australia
19% Activation, Keygen or other hacks
81% Blocked VLKs
Less than 20 customer service requests
Microsoft Office Genuine Advantage
Benefits to you:
• Makes it easier for you to compete
• Enhances your image and reputation as a reputable reseller
Benefits for your customers:
• Confidence and peace of mind that software is authentic
and properly licensed
• Convenient access to updates
• Availability of ongoing enhancements and value-added
downloads
• Access to hundreds of document templates to deliver better
results faster
How to help your customers:
Reseller
Customer:
Pre-install Genuine OEM software
• The best and most cost effective
way for customers to acquire
Windows software is pre-installed
on a new PC.
Online legalization offer:
• Acquire genuine Windows
online
• One copy limit per non-genuine
system
Get Genuine Kit for Windows XP
Professional:
• Customers acquire from their
resellers
• Available to resellers through
Authorized OEM Distributors
Online complimentary offer:
• Empathize with customers
• Windows XP Home and
Windows XP Professional
• One copy limit per non-genuine
system, five per ship-to location
http://oem.microsoft.com/getgenuine
Express Upgrade
to Windows Vista
&
Office Pre-installed
Technology Guarantee
Get the Best Today and Tomorrow
Express Upgrade
to Windows Vista
Microsoft Office
Technology Guarantee
Campaign Timeline
Q1 2006
Q2 2006
Vista Capable
January 2007
WINDOWS VISTA & 2007
OFFICE LAUNCH
Express Upgrade / Tech
Guarantee
Local Campaigns
• Market Goals
– Maintain Windows XP & Office 2003
Software sales
– Focus on the Windows XP Premium
SKUs
•Windows Vista Campaign
•Office Global Ad Campaign
•Small Business PC
Campaign
Express Upgrade
Vista Express Upgrade Summary
•Maintain Windows XP sales prior to Windows Vista release
Goals
Eligibility period
Languages
Eligible
Software
•Remove barriers & objections to holiday office software purchases by promoting OEM
Tech Guarantee offers
26/10//2006 – 15/3//2007 (redemption ends 31/3//2007)
Brazilian Portuguese; Czech; Danish; Dutch; English; French; German; Italian; Japanese; Polish;
Russian; Traditional Chinese; Spanish; Swedish; Arabic; Finnish; Greek; Hebrew; Korean;
Norwegian; Portuguese; Simplified Chinese and Turkish
Qualifying Product
•
Windows XP Pro
•
Windows XP 64-Bit Edition
•
Windows XP Tablet Edition
•
Windows XP Media Center Edition
•
Windows XP Home Edition
Upgrade Software
•
Windows Vista Business
•
Windows Vista Business
•
Windows Vista Business
•
Windows Vista Home Premium
•
Windows Vista Home Premium
or Windows Vista Home Basic
Express Upgrade: Customer
Experience Eligibility Period 26/10/2006 – 15/3/2007
1
Purchase a PC with
Windows XP +
Express Upgrade
Coupon
5
2
3
Register via
URL on coupon
Submit proof of
Purchase - Pay
Shipping &
Handling
http://upgradeweb
.moduslink.com/
Windows
Unlock your new
Windows Vista
experience
4
Receive
Windows Vista
Media Kit
(6-8 weeks after GA)
System Builders – Order Vista SKUs
Aus$23.00*
Aus$127.00*
Aus$90.00*
* Estimated costs tax & duties tbc
Microsoft Office Pre-installed
Technology Guarantee
Office Technology Guarantee
•Maintain 2003 Microsoft Office sales prior to 2007 Office release
Goals
•Remove barriers & objections to holiday office software purchases by promoting OEM
Tech Guarantee offers
Eligibility period
Languages
Eligible
Software
26/10/2006 – 15/3/2007 (redemption ends 31/3/2007)
Brazilian Portuguese; Czech; Danish; Dutch; English; French; German; Italian; Polish; Russian;
Traditional Chinese; Spanish; Swedish; Arabic; Finnish; Greek; Hebrew; Korean; Norwegian;
Portuguese; Simplified Chinese and Turkish
Qualifying Product
•
Office Basic Edition 2003
•
Office Small Business Edition 2003
•
Office Professional Edition 2003
Upgrade Software
•
Office Basic 2007
•
Office Small Business 2007
•
Office Professional 2007
Office Technology Guarantee:
Eligibility Period
Customer Experience
10/26/2006 – 3/15/2006
1
2
Purchase PC with
Office 2003
3
Visit:
http://upgradewe
b.moduslink.com
/Office
Unlock your new
2007 Office System
5
experience
4
Submit proof of
Purchase & Pay
Shipping &
Handling *
Receive
2007 Office
Media Kit
• Key activates the suite originally purchased
• For Basic or Small Business, a free 60-day
trial of other applications in Professional
*NA requires serialized coupon.
How do you participate
• Visit the OEM website
• Use the Mktg materials
• Sign the licensing
agreement*
• Download the vouchers
*The SKU amends the System Builder
License
• Only ship the coupon with machines that
meet Windows Vista minimum hardware
requirements
• Support the machines after the end user
upgrades to Windows Vista.
Resources
• Express Upgrade to Windows Vista and Microsoft
Office Pre-installed Technology Guarantee resources
– http://oem.microsoft.com
• For Express Upgrade to Windows Vista details and
redemption information
– http://upgradeweb.moduslink.com/Windows
• For Microsoft Office Pre-installed Technology
Guarantee details and redemption information
– http://upgradeweb.moduslink.com/Office
Marketing Programs
and Offers
Local Offers:
Authorised Distributor Offer
Authorised Distributor Offer
Special Offer to Ingram Micro Customers at
The Microsoft for Partners Roadshow
November 2006
FREE
Seagate 250GB External Drive
when you purchase the MFP bundle through Ingram Micro
Order 3pk Windows XP Pro & Office 2003 Small Business +
Microsoft Black Value pack and receive a bonus Seagate internal hard drive
250GB valued at $195!
OEM2352 special code; Limit one per customer
Partner Launch Opportunity
Execute the Microsoft Small Business PC Campaign
Target
Audience
• Small Business Owners, 1-25 PCs, < 50 employees
Objectives
•
•
Shift small business mix to Windows Vista Business
Increase Microsoft Office attach to PCs
•
Work more efficiently and securely and deliver more
effective customer service.
•
At general availability of Windows Vista and
Microsoft Office
•
•
•
•
Leverage Windows Vista consumer ad campaign
Customer-ready “better together” content
Rich web experience and integrated demo
Through-partner marketing
Promise
Execution
Key Tactics
25
Small Business PC Selling Points
Sell Software
Sell Hardware
Sell Services
Work More
Efficiently
Market
and Sell
Simplify
Working
Together
Improving
Business
Insight
Microsoft Office
Professional 2007
Outlook 2007 with
Business Contact
Manager,
Publisher
Windows
SharePoint
Services v3,
Groove
Excel 2007,
Access 2007,
Accounting 2007
Multi-monitors
Notebook
Server
Color printer
Projector
Digital camera
Server
Server
Migration
Installation
Training
Consulting
Installation –
standalone, multiuser
Customization
Training
Consulting
Customizing
templates
Advanced solutions
Training
Access based
solution
Integration with lineof-business solution
26
To Partner Materials
• To Partner versions of the core materials
are now available for partner use; may be
used with customers:
• Top 10
• Top 4
• Datasheet
• Product Guide
• Brochure
• Additional partner resources includes:
• Demo script and files
• Sales Reference Guide
• Call script
• Execution and creative guidelines
• Customer-ready messaging and copy
To Partner Top 10
* see x for additional detail on embargo dates and use of creative.
Microsoft Office Genuine Advantage
Benefits to you:
• Makes it easier for you to compete
• Enhances your image and reputation as a reputable reseller
Benefits for your customers:
• Confidence and peace of mind that software is authentic
and properly licensed
• Convenient access to updates
• Availability of ongoing enhancements and value-added
downloads
• Access to hundreds of document templates to deliver better
results faster
CALL TO ACTION
Sell current
software now
Learn more
Build Windows
Vista-ready
systems
Become a Registered
Partner & Small Business
Specialist
READINESS CENTERS
Windows Vista
http://oem.microsoft.com/vistareadiness
Office 2007
http://oem.microsoft.com/office2007
Small Business Server 2003 R2
http://oem.microsoft.com/sbs2003r2
Partner Demo Readiness Toolkit
• Windows Vista RC1
• Microsoft Office Professional 2007 Beta
• Demo Scripts
• Hardware Recommendations
• Presentations resources
and more....
1. Install
2. Implement
3. Participate
QUESTIONS.....
© 2006 Microsoft Corporation. All rights reserved. Microsoft, ActiveSync, Aero, BitLocker, Direct3D, DirectX, Excel, FrontPage, Groove,
InfoPath, Internet Explorer, Microsoft Dynamics, MSN, the Office logo, OneNote, Outlook, PowerPoint, ReadyBoost, SharePoint,
SuperFetch, Windows, the Windows logo, the Windows Vista logo, Windows Media, Windows Mobile, Windows Server, Windows Vista,
and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All
other trademarks are property of their respective owners. This presentation is for informational purposes only. MICROSOFT MAKES NO
WARRANTIES, EXPRESS OR IMPLIED, IN THIS PRESENTATION.