Plant Manufacturing in Thailand VF

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How doing business in Asia ?

Plant Manufacturing in Thailand

CLIENTS

Etienne BIROT

Antoine CAMELIO

Geoffrey DUC

Pierre-Olivier JARRIN

Romain MONS

Johann SEDIVY

Jerome TRAN

CONSULTANTS

Céline BÉZZINA

Marion CHAMPIGNY

Barkan COHEN

Anna MONTAUBAN

Cédric MARTINEZ

Laura MASERO

Maxime WASSELIN

Lennart Rudstrom – SKEMA Business School – March 2011

CLIENTS

Etienne BIROT

Antoine CAMELIO

Geoffrey DUC

Pierre-Olivier JARRIN

Romain MONS

Johann SEDIVY

Jerome TRAN

3

Project definition

Establish a manufacturing plant in Thailand

4

Company presentation

Establish a manufacturing plant in Thailand

Hard disk drive Market

Business environment in Thailand

How to set up Hard Disk

Drive assembly company in

Thailand?

6.a

Stakeholders

• Government :

Imposes law taxations. Chambers of commerce: CCIFE, can help the creation of manufactures abroad

• Customers :

B2B. A lot of potential customers: computers manufacturers , video games and playstations companies, etc. Global business

• Suppliers :

Foxconn, Texas instrument, flextronics, Jabilcircuit, and all the famous electronic components manufacturers

• Employees and Trade Unions :

Have been existing since december 24th 2010. Not very powerful for the moment

• Investors :

Banks, GIE

6.b

Country Risks

Political instability since 2006.

High political tension in April and May

2010 (fear of civil war).

Business climate plagued by the continuing links between business and political circle.

According to the COFACE, Thailande is not a risky country but suffer from a large manufacturing concurrence with China.

7 PESTEL

_____________

Political

-Very strong political risks: military putsch, riots, and other tensions

-Increases every year, very touchy since 2009 and the last ritos

-Consequences: exportations blocking, strikes, losses =>

Bankruptcy

Legal

-Not possible to set up an individual society -> Limited company (7 associates max)

-Maximum foreign share part: 49%

For 1 foreign employee, 4 local workers

Economical

-Highest GDP growth in Asia in

2010 : 8 %

-2 nd largest economy in Southeast

Asia after Indonesia

-4 th richest nation according GDP per Capita

-Electronic industry is the first industry in Thailand with 15% of

GDP

-Thailand’s electronic industry faces competition from Malaysia and Singapore

-Thailand: member fondator of

ASEAN

Technological

-Easy access to new technologies:

Asia many IT companies which provide new technologies and innovation.

-Integration of new/existing technologies in hard disks, extensions of line products (Cloud computing (Iomega), Home Media, Smart experience/design/connections…)

Environmental

-Peripheral ITs very polluting => long recycling process but a key issue for air and water pollution

(-95% and -97%)

Ex: Recycling one hard drive saves enough energy to run your television for 102 hours

Social

-Working conditions and labour issues

-Time: An average working week is

48 hours, from monday to Saturday

-Salaries: average salary: 226 USD, overtime work paid *1,5 ->*3

-No retirement/pension system

8.a

Medium

High Low

High

High

8.b

High

High competitive market

Low

Saturated market

Medium

Development of servers, virtualization

High

Many customers

High

CONSULTANTS

Céline BÉZZINA

Marion CHAMPIGNY

Barkan COHEN

Anna MONTAUBAN

Cédric MARTINEZ

Laura MASERO

Maxime WASSELIN

11

Political background

Constitutional monarchy

Many political actors

Demonstrations of Red skirts and Yellow skirts:

- Material damages

Religous confrontation

No decrease of foreign investments

Elections in 2011

12

Legal environment

• In Thailand, foreigners not permitted to own the land

• Foreigner shareholder : can’t hold more than 49%

=> a lot of restrictions to investors

• But there are… solutions :

– Purchase of land through a Thai spouse

– Long-term leasing in partnership with a Thai

– Becoming a resident in Thailand

• Interrogations : is Thailand the right place to create from scratch a hard-drive company?

13

Labor legislation

The contracts employment is governed by The Labor

Protection Act 1998 (LPA)

Wages : around 7.730 THB (226 USD)

The employment of foreigners is governed by regulars to protect the domestic labor market working hours :

- limited at 8 hours per day or 48 hours per week

Many unions are recognized and there are many labor organizations

14

Import export business in Thailand

15

Investment regulations In Thailand : many opportunities !

• Foreign investment is welcome:

– Various incentives through the Board of Investment (BOI) and the Industrial

Estate Authority of Thailand (IEAT)

• Investment incentives or guarantees :

– Value Added Tax (VAT) is applied at a rate of 0% to exported goods

– Import duty imposed can be refunded

– Import duty reduction/exemption on machinery and raw or essential materials corporate income tax exemption for one to eight years

– Double deduction from taxable income of transportation, electricity, and water costs

– Tax exemption for dividends paid out of the exempted profits during the tax exemption period

– Tax exemption for fees for goodwill, copyright, or other rights received from a promoted activity

• As an Industrial operators :

Facilities to obtain work permits for foreign technicians and

Facilities to take or remit foreign currency abroad

Concerning Investment Regulations, you will get lot of advantages in order to develop your activity

16 T

YPES OF BUSINESS FOR SETTING UP A PLANT

Joint venture

2 kinds

Sole proprieto rships

Private

Limited

Company

Structures for setting up a plant

Unlimited

Liability

Company

 Be careful about what kind of business you want set up.

Always refer to the Foreign

Business Act

1999.

Partnerships

3 kinds

O

UR ADVICE

: P

RIVATE

L

IMITED

C

OMPANY

L

AST

R

EQUIREMENTS

As a future high technology factory

• Refer to the Factory Act

• Be Careful ! Strong power of the government in manufacturing sectors (decides about the location, the size, the quantity of raw material, the origin of RM, the quality of the product you should produce, the type of energy you will use)

• Depending on your level of production, government may decide if it is destined to local use or export.

• Get your industrial licensing as earlier as possible

• As foreigners, you must have a Work Permit.

GO / NOGO

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