CHU HAI COLLEGE OF HIGHER EDUCATION
BIS312 E-Commerce
COURSE OUTLINE
Subject Title:
E-Commerce
Lecturer:
Level of Study:
No. of Credits
Contact hours
Ken Kay
kenkay@chuhai.edu.hk
III
3
1 Semesters,
15 weeks for each semester, 2.5 hours per week
Total Hours
37.5 hours
Required
BIS110 Introduction to Information Systems
Subject Course
Category
Pre-requisite
BIS312
MODULE AIMS
 To introduce the usage and importance of information system and e-Commerce system in




business.
To identify key management concerns in e-Commerce of different business sectors.
To introduce the concepts and different types of e-Commerce Modeling.
To introduce the security issues in e-Commerce and information systems.
To introduce the theory and methods of cryptography and its application in network security.
LEARNING OBJECTIVES
Upon completion of the course, students will have acquired the knowledge in:
 Identifying the possible reasons for success or failure of an information system.
 The concepts of e-Commerce, its benefits, and the related security problems.
 Different types of management information systems and its applications applied in eCommerce.
 The theory of security systems and its application in E-Commerce.
 The concepts and theory of cryptographic systems and its application in network security.
TEXTBOOK
E-Commerce 2015, 11/E (Global Edition)
Publisher : Prentice-Hall Inc.
Authors : Kenneth C. Laudon, and Carol G. Traver
ISBN
: 1292076313•9781292076317
REFERENCES
 Efraim Turban, David King (2012), Electronic Commerce 2012: Managerial & Social Networks
Perspective, 7/e, Prentice-Hall Inc.
 William Stalling (2006), Cryptography and Network Security: Principles and Practice, 4th Edition.
Prentice-Hall Inc.
 Papazoglou, M.P., Ribbers, M.A., e-Business: Organizational and Technical Foundations, Wiley,
2006.
 Elliott, G., Phillips, N., Mobile Commerce and Wireless Computing Systems, Addison Wesley,
2004.
Teaching Plan
Page 1
KEYWORD SYLLABUS
E-commerce, e-business, e-market, EC business models, m-commerce, B2B, B2C, e-storefronts, e-mall,
e-catalogs, e-auctions, e-tailing, e-grocer, web purchasing, personalization, collaborative filtering, web
advertising, social network advertising, viral marketing, mobile marketing, e-procurement, partner and
supplier relationship management, e-supply chains, collaborative commerce, corporate portals, electronic
teleconferencing, e-government, social networking, m-government, e-learning, online publishing, ebooks, knowledge management, C2C, mobile computing, wireless telecommunications networks, mobile
payments, location-based m-commerce, Web 2.0, virtual communities, social networking, social
marketplaces, security, authentication, authorization, defense strategy, intrusion detection systems
(IDSs), e-micropayment, e-checking, stored-value cards, intellectual property law, EC ethical issues,
privacy rights and protection
Teaching Plan
Page 2
ASSESSMENT METHOD
Continuous Assessment:
Attendance
Assignment
Project
Mid-Term Examination
Final Examination
5%
10%
15%
20%
50%
Week
1
Activities
Lecture 1
Textbook Topics Covered
Overview of Electronic Commerce
2
Lecture 2
E-Marketplaces, Mechanisms, Tools,
and Impacts of E-Commerce
3
Lecture 3
4
Lecture 4
Retailing In eCommerce: Products and
Services
Consumer Behavior, Internet
Marketing, and Advertising
5
Lecture 5
B2B E-Commerce
One-to-many: sell-side models, e-auctions, onefrom-many, e-procurement, reverse auctions, B2B
portals, many-to-many B2B models, partner and
supplier relationship management
6
Lecture 6
E-Supply Chains, Collaborative
Commerce, and Corporate Portals
E-supply chains, RFID, collaborative commerce,
product lifecycle management, corporate portals,
groupware, electronic teleconferencing
7
Lecture 7
Revision
Revision
8
Lecture 1 to Lecture 6
Lecture 1 to Lecture 6
9
Mid-Term
Examination
Lecture 8
Innovative EC Systems - From EGovernment and E-Learning to
Consumer-to-Consumer E-Commerce
E-government, social networking, m-government,
e-learning, visual interactive simulation, online
publishing, e-books, knowledge management,
C2C
10
Lecture 9
Mobile Computing and Commerce,
and Pervasive Computing
M-commerce, mobile computing, wireless
telecommunications networks, mobile payments,
mobile marketing and advertising, location-based
m-commerce, m-commerce security, pervasive
computing
11
Lecture 10
The Web 2.0 Environment and Social
Networks
12
Lecture 11
E-Commerce Fraud and Security
Web 2.0, social media, virtual communities, social
networking, social marketplaces, conversational
marketing
Security, phishing, fraud, spam, authentication,
authorization, defense strategy, intrusion detection
systems (IDSs), business continuity, risk
management
13
Lecture 12
14
15
Lecture 13
Final
Examination
Electronic Commerce Payment
Systems
Presentation
All
Teaching Plan
Keyword Syllabus Covered
E-Commerce, E-Business, E-Market, EC Business
Models, M-Commerce, B2B, B2C
E-Storefronts, E-Mall, E-Catalogs, Search
Engines, Auctions, E-Auction, Dynamic Pricing,
E-Auction Fraud
E-Tailing Business Models, e-grocer
Purchasing-decision model, web purchasing,
personalization, collaborative filtering, web
advertising, social network advertising, viral
marketing, mobile marketing
Payment, smart cards, e-micropayment, echecking, stored-value cards
Lecture 1 – 14
Page 3