The Georgia-based Company Economic Project
Objective: You are corporate recruiters for an important Georgia-based company. (Note: a
“Georgia based company is one whose corporate headquarters is located in the state. For
example, Home Depot is a Georgia-based company, while Lowe’s hardware is a company doing
business in Georgia, but is based in North Carolina).
Imagine you will be addressing college students about to graduate and you are attempting to
persuade them to apply for employment with your company. Your goal is to deliver a dynamic
Power Point presentation to this audience in order to attract the “best and the brightest.”
Your salary (grade) is dependent on appealing to top academic performers and the number of
people you can attract. You will have 3-4 days in the lab to collect information and build your
presentation. Become familiar with the Economic Terms Vocabulary handout before you
begin this project!
Corporations/Companies:
AFLAC - insurance
Atlanta Life Financial Group - insurance
Chick-fil-A - restaurant
CNN – television station
Coca Cola - soft drink manufacturer
Cox Communications - media
Delta Airlines – global airline
Georgia Pacific – paper manufacturer
Genuine Parts Company - auto parts distributor
Home Depot - home improvement retailer
Southern Company - utilities
Turner Broadcasting Systems - media
United Parcel Service – shipping
Waffle House – restaurant
Any other Georgia-based company approved by your teacher
Organize your presentation as follows:
Title Slide: Company name and logo and your names (first and last)
Slide 2: History of the business, including the founders (entrepreneurs)
Slide 3: Major products/services – number of employees
Slide 4: Location of company headquarters
Slide 5: Location of company operations and international business, if applicable.
Slide 6: Yearly profit/sales from last year if available
Slide 7: Innovations that made the company more successful.
Slide 8: What kind of management skills is the company searching for in entry-level management positions
Slide 9: Why is this company the best company in which to go to work?
Slide 10: Information on this slide is your group’s choice. Add any additional information you feel
is interesting.
Extra touches: Create a jingle to help promote the idea of the company – the jingle should be included in
your presentation and/or provide “giveaways” from your company; e.g., stickers, pencils, etc.
Project Tips:
 An effective collaboration involves every member of the group to participate. It is essential that work
is evenly divided. This project is divided into ten slides – 3 to 4 slides should be typed by each person
in the group. If you group is smaller – divide the slide preparation in half.
 Let your teacher know if you have a “planned” absence during the computer lab work days.
 If a group member is absent, your group “must go on.” If they miss more than one day, they will be
given an alternate assignment.
 If your group is having any difficulties – REPORT this the day it is occurring. Waiting until the end of the
project is not acceptable.
 All project work will be completed IN CLASS!!
 Paraphrase – don’t plagiarize.
 Follow the pacing guide (time management) as close as practical.
 Professional dress on your presentation day is a nice touch.
 Practice your overall presentation!!
Pacing Guide: (this is a suggested pace…you may go ahead as needed)
Day 1:
_____ Set up your Power Point, give it a title and save the presentation to the shared drive under
your teacher’s name (be sure to save it to your class period). Each group will have two computers
in which to work – one for research and one to develop the presentation.
_____ Select one member of the group to be responsible for typing the first set of slides – every member of
the group helps with the research and information.
_____ Research your company and complete Slides 1-4.
**Power Points should consist of “bulleted” points. When presenting, use these bullets as
your “talking points.” You may have a script or notecards to help when giving the
presentation – you should NOT read from the Power Point!!
Day 2:
____ Rotate the daily responsibilities and complete Slides 5-8.
Day 3:
_____ Rotate the daily responsibilities and complete slides 9-10 to complete the presentation.
Day 4:
_____ Rotate the daily responsibilities and complete any unfinished slides.
_____ Polish the presentation ~ add clip art, animations (remember too many actually take away from the
professionalism of your presentation), transitions, etc.
_____ PRACTICE your presentation.
_____ Everyone in the group needs to be responsible for the entire presentation.
Grading:
This project counts as a summative assessment. Each person will earn a group grade based on the overall
quality of the Power Point and an individual grade based on presentation skills.
Sources:
You should use the company websites (below) or www.georgiaencyclopedia.org for much of the project
requirements.
AFLAC
www.aflac.com
Atlanta Life Financial Group
www.atlantalife.com
Chick-fil-A
www.chick-fil-a.com
www.cathyfamily.com
CNN
go to georgiaencyclopedia.org
Coca Cola Company
www.cocacola.com (scroll to bottom – “About the Coca-Cola Company”)
Cox Communications
Delta Airlines
Goggle “about Delta”
Georgia Pacific
www.gp.com
Genuine Parts Company
www.genpt.com/
Home Depot
http://corporate.homedepot.com/
Southern Company
www.southerncompany.com
Turner Broadcasting Systems
www.tbs.com
United Parcel Service
www.ups.com
Waffle House
www.wafflehouse.com
The Georgia-based Company Economic Project Grading Rubric
Group Members:
Group Grade:
__________________________, ___________________________, __________________________
Power Point Presentation
Includes required information
Correct number of slides
Organized into “talking points”
Clip art, transitions and animation
Grammar and format
Emerging
Developing
Proficient
Exemplary
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
Name_________________________________
Presentation Skills
Voice volume and clarity
Overall level of preparedness
Eye contact w/audience
Overall energy level
Overall comfort level
Emerging
2
2
2
2
2
Individual Grade:
Developing
3
3
3
3
3
Name_________________________________
Presentation Skills
Voice volume and clarity
Overall level of preparedness
Eye contact w/audience
Overall energy level
Overall comfort level
Emerging
2
2
2
2
2
Emerging
2
2
2
2
2
Exemplary
5
5
5
5
5
Individual Grade:
Developing
3
3
3
3
3
Name_________________________________
Presentation Skills
Voice volume and clarity
Overall level of preparedness
Eye contact w/audience
Overall energy level
Overall comfort level
Proficient
4
4
4
4
4
Proficient
4
4
4
4
4
Exemplary
5
5
5
5
5
Individual Grade:
Developing
3
3
3
3
3
Proficient
4
4
4
4
4
Exemplary
5
5
5
5
5
Name: __________________________________
Period: _______
Presentation Evaluation Form
Group 1
Company Name
Group Members:
Quality Key
1: Needs Improvement
2: Satisfactory
3: Very Good
4: Exceptional
Quality of Presentation
Presenters were prepared and knowledgeable.
Ability of the presenters to speak directly to the audience – not reading from the screen.
Energy level of the presentation (was it persuasive?)
Overall quality of the Power Point (visuals, grammar, content)
Rate this company of how likely it would be for you to apply for a position after graduation (circle your choice)
1: not likely at all
2: somewhat likely
3: highly likely
In this space, write a brief explanation to support your rating above. Explain why this company would or would not be a
good fit for you upon graduation. Provide specific evidence from the presentation to support your position.
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