Enhancing
Oral Presentations
Using Electronic Slides and
Overhead Transparencies
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 1
Using Visual Aids
Audience
Clarify
Main Points
Create
Interest
Setting
Content
Add
Variety
Improve
Learning
Purpose
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 2
Types of Visual Aids
Overhead Transparencies
Electronic Presentations
Chalkboards
and Whiteboards
Flip Charts
35-Millimeter Slides
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 3
Types of Visual Aids
Product Samples
Scale Models
Audio Tapes
Film Strips and Movies
Television and Videotapes
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 4
Planning Effective Slides
Gather
Information
Select
the Format
Purpose
Purpose
Audience
Audience
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 5
Overhead
Transparencies
Advantages
Inexpensive
Easy to Use
Simple to Create
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 6
Overhead
Transparencies
Disadvantages
Lack of Flexibility
Fragile Format
Overhead Projectors
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 7
Electronic Presentations
Advantages
Disadvantages
Real-Time Data
Specialized
Equipment
Multimedia
Technique
Over Content
Flexibility
and Portability
Overuse of
Special Effects
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 8
Creating Effective Slides
Content
and Graphics
Design
Elements
Consistency
Special
Effects
Readability
Readability
Simplicity
Simplicity
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 9
Writing Readable Content
• Select a central idea
• Limit the content
• Write short phrases
• Use parallel grammar
• Prefer the active voice
• Use short informative titles
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 10
Effective Graphics
Reduce
Details
Avoid
Repetition
Shorten
Numbers
Limit
Data
Highlight
Key Points
Adjust
Size & Design
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 11
Selecting
Design Elements
Color Schemes
Background
Design
Fonts and
Type Styles
Clip Art Images
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 12
Achieving
Design Consistency
Slide Master
Feature
© Prentice Hall, 2003
Layout
Templates
Business Communication Today
Chapter 16 - 13
Animation and Special Effects
Transitions
Hyperlinks
Builds
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 14
Effective Slides
Readable
Consistent
Simple
Audience
Centered
Mechanically
Correct
Clear and
Focused
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 15
Developing
a Clear Structure
Cover
Slides
Introduction
Slides
Blueprint
Slides
•Present the Title
•Define the Topic
•Define an Agenda
•Name the Presenter
•Clarify the Topic
•Provide a Road Map
•Grab Attention
•Inform the Audience •Serve as a Sign Post
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 16
Creating Effective
Handouts
Complex Charts
or Diagrams
Company
Reports
Magazine
Articles
Case Studies
Lists
of Websites
Copies
of Slides
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 17
Preparing to Give a
Presentation
Master the Material
Learn Hardware
and Software
Practice the Delivery
Limit the
Number of Slides
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 18
Introducing the Slides
Overhead
Transparencies
Electronic
Slides
Pointing
Changing
Highlighting
Discussing
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 19
Limiting the
Number of Slides
Length of the Presentation
Complexity of the Material
Nature of the Special Effects
© Prentice Hall, 2003
Business Communication Today
Chapter 16 - 20