“The Difference Between Style & Fashion Is Quality”

Key Terms:
Dandylsm
New Look
Hippie Style
Disco Style
Punk Style
Feminist Movement
Grunge

20,000 B.C.-- people developed and wore clothes primarily for protection from the weather and environment.
NOW-- other needs such as psychological and social needs.

Physical Needs
•Protection
•safety
Psychological
Needs
•Identity
Why
Clothing?
•Adornment
•Cultural identity
Social
Needs
•Affiliation/ fitting in
•standards

Physical Needs: Protection & Safety
Cold climates= heavier clothing
Hot climates= lighter clothing, hats, sunglasses
Some professions require protective garments, such as gloves and masks

Psychological Needs: Appearance
Enhancement
Psychological needs are fulfilled through adornment, or attractive decoration, and selfidentification.
Jewelry
Hair styles
Accessories
Tattooing
Piercing

Social Needs: Affiliation & Standards
Each decade seems to have a representation of social affiliation.
Hippie Look 1960-1970’s
Gothic Look 1990’s

Social Needs: Affiliation & Standards
Society maintains certain social standards that are represented by clothing.
Modesty, which is covering of a person’s body according to society’s code of decency, often dictates the styles of clothing that people wear.
During the 1800’s : unacceptable to show your ankles
20 th Century: skirts shorter, more skin showing

Actual garments from 18 th century
Portraits, diaries, photographs, personal letters
Limited information available prior to 14 th century

People dresses according to what society allowed for the social classes.
Rare and expensive apparel become a status symbol and reflective in economic class.
Industrial revolution fostered new inventions.
Photography was invented.
Vogue magazine was first published in
1892

Famous people have always influenced the development and acceptance of fashion.
Elizabeth I (Queen of England
1558-1603)
Louis XIV
(King of France 1643-1715)
Marie Antoinette
(Queen of France 1775-1793)

George Bryan “Beau”
Brummell (early 1800’s)
Jackie Kennedy (early 1960’s)
The Beatles (1960-70)

Fashion: 20 th Century to the Present
The Early 1900s
Women wore loose fitting style of dress
Full skirts
Shorter in length
The fiber Rayon was manufactures

Fashion: 20 th Century to the Present
Men
Spats
The Early 1900s (1900-1910)
Formal wear
Frock coats
Spats
Hats

Fashion: 20 th Century to the Present
1911-1920
World War I
Hobble skirts- women’s legs revealed for the first time!
Narrow shape

Fashion: 20 th Century to the Present

Fashion: 20 th Century to the Present
The 1920’s
Flapper
Sportswear introduced

Fashion Influence from
1920’s until World War II
Resurfaces in 1954
Little black dress
Tweed Suit

Fashion: 20 th Century to the Present
1930’s Women
Era of Elegance
Bias cut
Cowl neck
Ginger Rogers

Fashion: 20 th Century to the Present
1930s Men
Men
Double breasted suits
Wide lapels
Shoulders broadened

Fashion: 20 th Century to the Present
1940’s
World War II
Separates introduced that can be mixed and matched
Bobby socks, pleated skirts

Fashion: 20 th Century to the Present
New Look
Christian Dior
Full bust lines
Tiny waists
Full skirts

Fashion: 20 th Century to the Present
1940’s Men
Casual

Fashion: 20 th Century to the Present
1950’s
Donna Reid or “I Love
Lucy” Look
Full skirts and strapless dresses

Fashion: 20 th Century to the Present
1960’s
Kennedy Era
Chanel Suit
Pillbox hat
Aubrey Hepburn Look
Mini Skirts
The Mod Look

Fashion: 20 th Century to the Present
1970’s
Pantsuits, wide legs with large cuffs/ bell bottoms hip huggers
Pants for women became acceptable in the work place.
Long pointed collars.

Fashion: 20 th Century to the Present
Styles that emerged:
Disco: a fashion consisting of gold lamé, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting.
Punk: a style featuring intentionally torn clothing worn by young people with limited income (students and unemployed)
The feminist movement established equal social, economic, and political opportunities for women. Shorter hemlines and pantsuits emerged.

Fashion: 20 th Century to the Present
1980’s
Women had the “Power
Look”
Shoulder Pads
Athletic wear more popular inspired by the movie “Flashdance”

Fashion: 20 th Century to the Present
1990’s
• Doc Martens replaced athletic footwear
• Platform Shoes
• Retro look

Fashion: 20 th Century to the Present
The 1990s gave way to the grunge look
Grunge is a style started by the youth culture in the Pacific northwest region of the U.S.
Its messy, uncombed, and disheveled.