Red Ribbon Express
Phase III (2012)
Red Ribbon Express (RRE)
• RRE project conceptualized
by Rajiv Gandhi Foundation,
is being implemented by
NACO as a multi-sectoral
project to spread awareness
on HIV/AIDS and promote
safe behavioral practices.
Coverage
It is a National
Campaign to mainstream the
issue of HIV/AIDS through a
train.
Looking at the grand
success of the Red Ribbon
Express Campaign, NACO is
planning to launch the third
phase of the project across the
country. During
its
third
voyage, RRE shall transverse
through 163 stations.
In Rajasthan, RRE is
scheduled to visit 5 stations.
RRE Districts in Rajasthan
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15- 16 Jan2012
17-18 Jan 12
19 Jan 12
20-21 Jan 12
23-24 Jan 12
Sadulpur (Churu)
Hanumangarh
Bhagat Ki Kothi (Jodhpur)
Jaisalmer
Durgapura (Jaipur)
•Total stay in Rajasthan : 10 days
•Total District cover: 5
2 days
2 days
1 day
2 days
2 days
Objectives of RRE
The project with primarily focus on rural areas aimed
at:
• Dissemination of information regarding primary
prevention services;
• Developing an understanding about the disease to
reduce stigma & discrimination against People Living
with HIV/AIDS ;
• Strengthening people’s knowledge about the
measures to be taken to prevent getting HIV/AIDS;
and
• Adopting preventive health habits and lifestyle.
RRE Target Group
General population with special
focus on youth groups, women,
self help group members,
adolescents/student community
from school & college, PRI
members and out of school youth
in the community.
Optimizing on the theme of the
National Youth Day. This time the
renewed focus of the RRE project
will be on youth. Special efforts
are required to mobilize the
adolescents & youth
RRE Coaches
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Coach I, HIV/AIDS exhibition,bio-
medical aspects,interactive touch
screens & 3-D models
• Coach II, HIV/AIDS exhibition,
educational material, support &
treatment services associated care
• Coach III, Exhibition Intersectoral/mainstreaming approach
(overcoming stigma & discrimination)
 Coach IV, NRHM Based Exhibition,
H1N1,TB,RCH services
RRE Coaches
Coach V,
Auditorium cum
Conference,
Training
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Cont…
RRE Coaches
Coach VI,
Counseling cum
Medical Services
Cont…
RRE Coaches
Coach VII, Sleeper
coach
Coach VIII, Office,
Dinning cum Pantry
Cont…
Partners in RRE Campaign
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National AIDS Control Organization, GOI
Rajiv Gandhi Foundation
Medical Department, GoR
NRHM
Indian Railway
UNICEF, UNFPA,JWT
UNDP & UN partners
Platform activities under RRE
Welcome function at Platform
Folk troupe performances at
Platform till the stay of RRE .
Various exhibitions on Platform
(Condom Promotion, RCH etc.)
Platform activities under RRE
Orientation of DLOs, PRIs,
AWWs, SHGs, & police personals
etc. at Coach 5.
Counseling & STI treatment at
Coach -6
4 Mid Media Vans moves in near
by villages with Folk media
performances teams.
Inter-sectoral collaboration
• Education : Direction for participation of secondary, senior secondary &
college students.
• PRI : Participation of Block level Officials/Sarpanch/Panch in RRE activities
(Training , To support the management platform activities & Facilitate Bus
caravan during village tour).
• District Youth coordinator (NYK) support for crowd mobilization (Youths )
• Women & Child Department: To ensure the participation of the front line
functionaries( AWW, SAHAYOGINI) including lady supervisors, CDPO &
Deputy Directors in encouraging common man to visit the Red Ribbon
Express and gain knowledge about the HIV/AIDS,
• Need to support from GRPF, RPF & Police department regarding maintain
law and order.
• AIR & DD : News Coverage of the campaign
• DFP : Awareness about train during their performances
• Medical & Health including NRHM : Overall coordination with RRE
programme during the District visit. ( Deputing ASHA Coordinator, ASHA,
Districts IEC Coordinator, MO, Planning & execution of mid media troupes
(IEC Buses campaign) & paramedical staff for screening of swine flu, Active
Participation in all stages)
Project management structure
1- National level:
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A national level Project Steering Committee on RRE chaired by Secretary, Health & Family
Welfare, and Co-chaired by Secretary & DG, NACO, Government of India will be constituted
with following members:
Secretary General, Rajiv Gandhi Foundation,
Director General Health Services,
Secretary, Railway Board, Ministry of Railways,
Joint Secretary, Rural Development,
Joint Secretary, Women & Child Development,
Joint Secretary, Panchayati Raj,
Joint Secretary, Dept. of School Education & Literacy, Human Resource Development,
Joint Secretary, Social Justice & Empowerment,
Joint Secretary, Youth Affairs & Sports,
Joint Secretary, Information & Broadcasting,
Representative from Nehru Yuvak Kendra Sangathan,
Representative from National Service Scheme,
Representative from National Rural Health Mission,
Country Coordinator, UNAIDS &
Country Representative, UNICEF.
Country Representative, UNFPA
Project management structure
2- State level:
RRE Coordinating Committee at state level (in the states scheduled to
be covered by RRE).
1. Chairperson
2. Vice-Chair
3. Convener
4. Members
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Chief Secretary
Secretary (Health & Family Welfare)
PD, SACS
MD, NRHM
Representatives of the Departments of Railways, Rural Development, Women
& Child Development, Panchayati Raj, Department of School & Higher
Education, Youth (NYKS, NSS, NCC, Bharat Scout & Guides), Social Welfare
Department
District Collector from RRE Districts,
State representative from the local Condom Social Marketing organisation
Regional Director (Song & Drama Division & Directorate of Field Publicity)
5. State representative from AIR, DDK, PIB
Project management structure
• 3- District Level:
Advisory & coordination Committee
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1. Chairperson: District Collector & Magistrate
2. Members
CEO of Zila Parishad
Superintendent of Police
District Medical & Health Officer
District Youth Coordinator, NYK
Representative of the Government Departments – Railways, District
Education Officer, District Women & Child Development Officer, PD,
DRDA, District Panchayat Officer etc.
• Field Publicity Officer, DFP, Ministry of I & B.