Inspiring Aspirational Travel & Discovery
Brian C. Silengo
Regional Director, Travel Supplier Relations
October 24, 2012
Agenda
1.
What is Groupon?
2.
What is Groupon Getaways?
3.
How can Groupon Getaways help to grow your business?
4.
What does the future hold for Getaways?
Page 2
Groupon History
Groupon is a breakthrough marketing platform,
offering a daily invitation to millions and millions
of subscribers to do, buy, see and eat in over 48
countries. Members are loyal to the brand and
incredibly engaged with partner offers.
Through collective buying power Groupon has
captured the power of social media and put it to
work at a local level, providing a win-win for
businesses and consumers alike.
With a massive member footprint, Groupon can
solve for a wide range of strategies across a
variety of channels. The intersection of local,
social and mobile has arrived and Groupon is
leading the charge.
Page 3
The launch of Getaways
A dedicated channel and team for a special industry.
We’ve assembled a team with a rich travel
history that works solely with our partners within
the travel industry.
Your day-to-day operations are different than
those of a restaurant or a spa, and we don’t
pretend to believe your business needs are the
same. Our team will work directly with you on
creating a custom offer that makes the most
sense for your property.
Page 4
Exactly the Travelers You Want to See
85%
Our subscribers don’t scour sites for the lowest
prices; they turn to Getaways to discover new
experiences.
of Getaways customers have
already booked a leisure hotel stay in the past
year, and 44% have booked three or more.1
66%
What’s more, they’re affluent, influential, and
always in the mood to travel.
of Getaways subscribers are female
and often play a deciding role in determining
when it’s time to get away.2
33%
of our subscribers make more than
$100,000 per year, which means they’ve got the
freedom to go where they want.3
1Internal
Data, May 2012
2Internal
Data, June 2012
3Groupon
Getaways Brand Study, May 2012
Page 5
Gain Large-Scale Exposure to Valuable Travelers
Take advantage of Groupon’s massive audience footprint.
38 million active
subscribers1
83% of customers
say Getaways
make them want
to travel3
The average
feature sells
1,000 room nights2
55% of customers
spent more than
$1,000 on leisure
trips4
Partnering with Groupon Getaways
gives you large-scale exposure and
branding through one of the largest
opt-in email programs in the world.
Most marketing for travel businesses
encourage customers to travel when
it’s cheapest, whereas Getaways
attracts new travelers who are ready
to spend.
In fact, 97% of our customers1 say
that they wouldn't have traveled to
the hotel they visited had they not
seen it on Getaways.
1Internal
Data, June 2012
Data, August 2012
3Groupon Getaways Value Study, May 2012
4Internal Study, May 2012
2Internal
Page 6
Unmatched Performance
Our offers help businesses around
the globe reach their occupancy and
revenue goals faster, and our flexible
deal structures encourage guests to
spend on additional amenities.
We work with you to showcase your
property, and enhance your brand
perception unlike any other travel
distribution channel:
•
Visually feature your property’s
personality through the
slideshow platform
•
Our editorial staff puts you in the
spotlight
Page 7
Success Stories
ETAWAYS SUCCESS STORIES
The Queen Anne Bed &
Breakfast in Denver
worked with Groupon to
fill rooms during slow
months.
“After running the
promotion, we had 9095% occupancy.” –
Milon Dashi, Owner
The Cosmopolitan
Hotel in Toronto worked
with Groupon to reach
new customers and
gain a better market
share.
Groupon helped Adrift
Hotel and Spa in Long
Beach, WA target their
target market and
expand their customer
base.
“Going with Groupon,
with their database,
and on their websitefor my money, this is
the best ROI.” – Ric
Poeltl, Director of
Revenue Management
“Groupon customers
have been fantastic.
They stay extra nights
and purchase other
goods ” – Tiffany
Turner, Owner