Website Design RFP
For a website to be final delivered by 1/23/2014
Feiro Marine Life Center fosters the understanding of and a commitment to the health of the marine environment and
related watersheds of the Olympic Peninsula and their importance to its communities. We provide year-round hands-on
programs geared to all ages and levels of understanding that fascinate and educate; partner with agencies, researchers
and citizen scientists to further our understanding of the marine environment and maintain a public aquarium featuring
a collection of local sea life that is open 7 days a week.
Feiro Marine Life Center is in the process of upgrading its relationship management tools, including web, CRM,
enewsletter, POS, online giving and ticketing, and social media, in order to align more fully with repositioning of its
brand. The goals of the site are to:
-Optimize relationship cultivation and client stewardship
-Drive transactions and support fan-based marketing
-Provide a platform to house long-term and short-term informational content and (future) interactive digital learning
experiences
This Request for Proposals seeks a Web site designer to:
-
-
Design a client friendly, accessible and mobile responsive site in WordPress using a theme consistent with a
design feel of “industrial chic”
o For inspiration see:
 paxtongate.com/Paxton
 8hotels.com
 www.waterhouseshanghai.com
 (not web specific) www.pinterest.com/melissaannewill/brand-redesign/
Work with Feiro staff to build site structure and list of content needed
Use color palette and design elements from Feiro building and exhibits (such as Mundy sculptures, Eifert murals,
wooden signage, bio- artefacts, living marine life) and local marine and watershed destinations, etc.
Incorporate existing logo design (required)
Shoot photographs or purchase photographic services as needed in support of site design
Work with Feiro staff to determine ‘voice’ and copyedit content during design process to ensure consistency in
look and feel
Build a site that offers integration to social media channels including Facebook, Twitter and Instagram, with the
potential to add or subtract tools as the market shifts
Integrate with web forms and surveys (either plug in (e.g. Google forms) or coded
Integrate with customer relationship management tools (e.g., MailChimp, Salesforce, etc.)
Build a site that offers sponsor and partner logo placement
Build a site that links to Google analytics
We anticipate starting and finishing this project quickly and prefer to work face-to-face, so someone who is already
familiar with Feiro Marine Life Center and lives on the North Olympic Peninsula is preferred, although we are open
to distance work. The budget available is $7,000. Travel will not be reimbursed separately.
Anticipated Timeline:
Part One
1.
2.
3.
4.
5.
6.
Workshop site structure and necessary integrations with Feiro staff
Provide 2-4 suggested themes and wireframe sketches
Deliver inspiration board that includes color, font, etc. (digital or pinboard)
Workshop photo and video elements with Feiro staff
Integrate feedback and input from Feiro Marketing Committee
Determine final layout, look and feel and schedule photography and copy writing
Payment of invoice for work completed to date – 12/19/2014
Part Two
1.
2.
3.
4.
5.
6.
7.
8.
9.
Receive copywritten materials from staff according to schedule determined in month 1 and edit as needed
Implement photographic schedule
Build site elements
Send to Feiro staff for first round review (10%) by 12/29/2015
Receive feedback by 1/6/2015
Round 2 design (50%) by 1/12/2015
Receive feedback by 1/14/2015
Draft 100% design (few to no changes anticipated) by 1/16/2015
Any final tweaks made and final 100% design delivered by 1/23/2015
If contract is completed as agreed, remaining invoice will be paid week of 1/26/2015
When responding to this RFP, please provide your contact information, some compelling thoughts on what you find
interesting about Feiro and/or the design opportunity, and an anticipated breakdown of cost per milestone noted
above. In addition, submit sufficient examples of previous WordPress sites to demonstrate your understanding of
the project needs, along with the contact information for 2 of your previous non-profit or small business clients you
feel have had similar web site goals. We will be contacting applicants the week of October 27th.
Email responses to:
Melissa Williams
Executive Director
melissaw@feiromarinelifecenter.org
No phone calls, please.