2008 Forté
Sponsorship
Meeting
Quarterly Webex
March 5, 2008
Agenda
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2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Corporate Census
School Census
Corporate Best Practices Summit—May 2008
Annual Conference—June 2008
Marketing update
Power Tools Update
Local Chapters
Undergraduate Outreach
Annual Dues
Event Calendar review
2008 Forums
Fellows update
Sponsor Census
2007 Corporate Census
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Highlights
 Growing the pipeline and recruiting MBA’s are top priority (consistent for ’06 & ’07)
 86% are satisfied or very satisfied with their sponsorship
 Top MBA pipeline schools: Wharton, Chicago, NYU, Columbia, HBS
>Top hiring qualities: leadership, work experience
 Top UG pipeline schools: NYU, Columbia, HBS, Cornell, Penn State
>Top hiring qualities: GPA, leadership roles, extra curricular activities
 79% have a women’s network & 64% have women’s conference
Trends
 Significant increase in # of MBA’s hired (+28%) and percentage of MBA’s who are
women (39% -- up from 28% in 2006)
 Percentage of women in firm increased slightly while women in senior
management and BOD decreased or held steady
School Sponsor Census 2007
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Highlights
Admissions recruiting & pipeline building top priorities
Top Employers Class of 2007:
Citi, Deloitte, Booz Allen Hamilton, JP Morgan Chase,
McKinsey & Nestle
Top Functional Areas:
Consulting, Finance, Marketing, General Management
Trends: 2005 - 2007
% increase schools women’s conferences: 54% - 67%
Enrollment: FT 27% - 31%, PT 27% steady, Exec 21% - 23%
Corporate Best
Practices Summit
Corporate Best Practices Summit, ‘08
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
The Satisfaction Factor:
The Key to Breakthrough Recruitment and Retention
Wednesday, May 7, 2008--Deutsche Bank
 An in-depth look at how men and women perceive, define and pursue
satisfaction differently in their work.
 Implications for businesses and how companies can capitalize on these
findings.
 Strategies on how companies can best position their brand and messaging to
develop recruiting and retention strategies for top female talent.
Keynote Speakers:
Sally Helgesen, author, The Female Advantage – Women’s Ways of
Leadership.
Sharon Hall, Spencer Stuart, Manager of Atlanta office; co-founder of its
Diversity Practice and member of Spencer Stuart Board of Directors
2008
Annual
Conference
Annual Conference, 2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Schedule
DATE
EVENT
AUDIENCE
Wednesday, 6/25Friday, 6/27
Financial Services FAST
Track Conference
Incoming MBAs,
Forté Schools
Thursday, 6/26
Annual Sponsor Meeting
All Forté Sponsors
(5-9 pm)
Fellows Reception & Small
Group Dinners
Forté Fellows,
2008-2010
Friday, 6/27
Dialogue with Leadership
Sponsors and
employees, MBAs
Friday & Saturday,
6/27-6/28
MBA Conference
All women MBAs,
Forté Schools
Friday, 6/27
MBA Career Fair
(9 am-5 pm)
Thursday, 6/26
(Dialogue, Career Fair, Sessions)
All women MBAs,
Forté Schools
Financial Services FAST Track
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Program Overview & Next Steps
Forté Goal: To offer industry-specific value added programming.
Program Objective: To educate women about careers in financial services,
and to differentiate Forté companies as the best place to work for women in
finance.
Program Approach: Growing the Pipeline
1) Short-Term Talent Acquisition: MBAs
2) Long-Term Talent Development: College & Early Career / Pre-MBAs
Annual Fee: $15,000 (In addition to base sponsorship)
7 Participants: Citi, Lehman, Deutsche Bank, MetLife, Fidelity, Wachovia,
Goldman Sachs
Resources & Timeline: Erica Hamilton, CDG Perspectives, will be our
program development consultant and the events will take place through
the year.
Sponsor Meeting
June 26, 2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Dialogue with Leadership 2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
June 27, 2008 – Kimmel Center, NYU
Fee: $25
Speakers:
Sharon Allen, Chairman, Deloitte
Moderator: Pattie Sellers, Editor, Fortune
Webcast & Podcast
Printed 6/1/2007 11:24:34 AM
Other speaker: TBA
Working Draft - Last Modified 6/15/2007 9:10:04 AM
Expected attendance: 250
MBA Women’s Conference 2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Purpose, Passion, Power: Key Takeaways
Skill sets: build leadership skills that add value to their MBA program and
career
Network: cultivate relationships with MBA women and company sponsors
Fellow Dinners
Workshops: Quant Skills, Case Method, Soft Skills
Career Fair & Industry/Function Introductions
Professional Development Sessions
Printed 6/1/2007 11:24:34 AM
Program Highlights: June 27-28, 2008
Working Draft - Last Modified 6/15/2007 9:10:04 AM
Attitude/motivation: expect and orchestrate career success
Marketing
Update
Marketing
Database Statistics
Online Media Results
• Podcasts
• Videoblogs
• Google Search Advertising
Profile Update Campaign
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Database Statistics
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Board Meeting: October 29-30, 2007
Number of records with working emails: 26,433
• +9% vs. last month; +55% vs. last year
• Key Drivers: Event Registration; Google Ad Words Campaign; MBA women
emails/posters
Number of site visitors and number of visits increasing
significantly
• Jan 2008: 18,400 visitors (vs. 8600 prior Jan 07)
• Jan 2008: 26,000 visits (vs. 12,800 Jan 07)
• Key Drivers: New website vs. Jan 07; Profile Update Campaign; Events;
Webinars; PowerTools; Online Events/recorded content; refreshed home pg
content
• more interactive vs. static content
Top Career Stage database segments
• Working full time/post undergraduate: 39% of database
• In College: 13%
• Working full time/post graduate: 12%
Online Media – Podcasts
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Board Meeting: October 29-30, 2007
Forte Forum Podcast Series: The MBA Value Proposition
• 6800 listeners since launch
• 5936 listeners for season 1 – three total episodes (launched Dec 06)
• 3116 or 52% listened DURING season 1
• 881 for season 2 to date (two episodes only)
Career Lab Podcast series
• 2266 listeners since launch
• 1422 listeners for season 1 – three total episodes (launched Feb 07)
• the majority listened DURING season 1
• 844 for season 2 to date (two episodes only)
Women In Business Podcast – Elizabeth Vale, Morgan Stanley
• 1714 listeners since release
Online Media Results - Videoblogs
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Board Meeting: October 29-30, 2007
Three bloggers for second semester: Forté Fellows
• Elizabeth Neils, University of Carlson School of Management
• Kate Lehman, Indiana University Kelley School of Business
• Jenn Jeng, MIT (part-time blogger)
Second semester focus: finding an internship
• final posting: May 1
Results to date
•8400 clickthroughs to blog page
• promoted to pre-MBA; Fellows: GWIB leaders; MBA women
• doubled since October
• 1800 individual videos viewed from start to finish
• tripled since October (more videos to view)
Online Media - Google AdWords
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Board Meeting: October 29-30, 2007
Awarded Google Grant for non-profit organizations; Potential Value:
$30,000 for 3 month period
October 2007 - January 2008
Results:
• utilized $27k of available $30k
• total clickthroughs: 31,000
• total impressions: 2.7 mm
• 90% linked to Jobs messaging (click through to Power Tools)
• Events (Career Lab) and MBA general messaging less impactful
Key Learnings:
• Broad, relevant messaging = greater results.
•
Can’t control quality of clickthroughs (e.g. profile of Power Tools submissions)
• Limited to available keywords – high quality key words purchased by
others (esp. MBA)
• Continue to explore other non-profit programs (e.g. YouTube)
• Will website traffic gains continue post-campaign??
Profile Update Campaign
2007 Forté FORUM: THE MBA VALUE PROPOSITION
Board Meeting: October 29-30, 2007
Objective: increase efficiency/effectiveness of marketing and promotion
initiatives by encouraging users to maintain an updated profile
Key Elements:
• early January: add Login field and Profile update text to top of home page
• campaign period: 1/15 – 1/31
•Jan 15: email request with incentives (ipods; itunes cards)
• Jan 28: reminder email
• also updated registration form fields; increased number of required fields
Results:
• Jan 2 – Jan 14: 1074 profiles updated
• Jan 15 – 31: 2177 profiles updated
– TOTAL: 3251 (12% of database)
• Post-campaign: 177 profiles updated
Next Steps:
• update campaign – every 6 months
• continue to scrub database
• membership drive campaign
Power Tools
Power Tools Quarterly Update
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
MBA Database (current students and alumnae)
318 Fellows (84 class of ‘09; 65 class of ‘08; 18 class of ’07)
25 active jobs (+79%)
55 Forté employer logins and 99 employer searches this quarter
44 orders: online resume database (since 8/2007)
925 active candidates (+226%)
17 active jobs (+31%)
1 order request; 8/8/07, Sanford C. Bernstein & Co.
43 employer searches this quarter
Printed 6/1/2007 11:24:34 AM
Various Degrees (college students and college graduates)
Working Draft - Last Modified 6/15/2007 9:10:04 AM
773 active candidates (+38%)
Power Tools Quarterly Update
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
RECENT JOB POSTINGS: …
Job Alert Activity – MBA
Email Open Rate: Nov—19%; Jan—21% (up 9%)
Job Alert Activity – Various Degree
Email Open Rate: Nov—17%; Jan—16% (-3%)
Click Thru Rate: Nov—3%; Jan—2.5% (-16%)
Printed 6/1/2007 11:24:34 AM
Click Thru Rate: Nov—4.5%; Jan—3% (-28%)
Working Draft - Last Modified 6/15/2007 9:10:04 AM
FORTÉ MONTHLY JOB ALERTS - NEW POSTINGS!
To better support your career search efforts, Forté Foundation is providing you with this once-a-month
Job Alert service. Top employers are seeking talented women, so check out the newly-posted jobs
available to you.
Working Draft - Last Modified 6/15/2007 9:10:04 AM
Printed 6/1/2007 11:24:34 AM
Local Chapters
Forté Local Chapters
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Chicago & New York Local Chapters
Purpose
To build a local network of undergraduate and pre-MBA women
interested in business & in getting an MBA
To increase the number of women in the Forté pipeline
2008 Annual Plans in place
Marketing & Communications
•
Web pages published & generating new registrations
•
Quarterly & ad-hoc communications to local chapter members
•
Participation in local Forté events (Career Labs, Forums)
•
Contact with local business schools to plug local chapters/events
Quarterly Events
Undergraduate
Outreach
Career Labs 2007-2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Date
Campus
Registration
Attendance
November 6
Harvard
252
95
November 13
U Chicago
98
39
November 13
U Minnesota
141
75
November 14
Emory
124
55
February 4
Yale
122
36
February 11
Duke
224
67
February 11
Georgetown
140
52
February 18
Columbia
196
59
Leadership Lunch 2007-2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Date
Campus
Registration
Attendance
November 6
Harvard
32
14
November 13
U Chicago
30
14
November 13
U Minnesota
29
21
November 14
Emory
16
16
February 4
Yale
58
32
February 11
Duke
36
17
February 11
Georgetown
42
28
February 18
Columbia
19
9
Undergraduate Conference--NEW
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
 Fall 2008 & Spring 2009
 Audience: Undergraduate Women
 Location: TBD
Keynote Speakers
 The White House Project, Marie Wilson, founder and President
 Career Search Secrets, Lindsey Pollak, author
Theme – in development
 Decision 2008—Choose your destiny
 A woman in charge
Undergraduate Outreach - Additional
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Career Lab Template
Implementation by schools with Forte support
Online tool kit and funding for undergraduate intern
Leadership Lunches with Company Sponsors
Organized in conjunction with recruiting trips
Annual Dues
School Annual Dues 08-09
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
$10,000 to $12,500
Increase in Forte programming since 2001
• Fellow Symposium for 80 women to Conference for 250 women
• One Intern Symposium to two Undergraduate Conferences
• Myriad of online events and website improvements
• 6 Forums for 600 women to 9 Forums for 2000 women
Halting school growth after 2009
• Inviting 3 more schools to join with plans to hold at 36 school sponsors
School Annual Dues 08-09
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
School Sponsor Value Proposition
Forte Forums provide efficiency in reaching large numbers of women
• If dues went to Forums alone each would cost under $1400 (compare to
QS events which cost $2900 +)
Forte is aggressively cultivating the pipeline of MBA women
• Female GMAT takers 25 and under have gone up 13% since 2003
The needle is moving up for most schools’ FT female MBA enrollment
• 70% of sponsor schools have seen an increase in FT female enrollment
since 2005
• FT enrollment of all sponsor schools has increased 4 percentage points
from 27% to 31% since 2005
Corporate Sponsor Packages 08-09
MBA RECRUITING PACKAGE
MBA Women’s Conference &
Career Fair
Forte Forums (Registrant Database)
RECRUITING AND RETENTION
PACKAGE
Corporate Best Practices Summit
Network of Women’s Networks
Career Fair (MBA or Undergrad)
MBA Podcasts
MBA Fellows List Serv
MBA School Promotion (posters)
Women in Leadership Profiles on
web
Company Profile on web
PREMIERE SPONSORSHIP
All items in MBA Recruiting
Package
All items in Recruiting and
Retention Package
PLUS:
MBA Webinars
MBA Resume Search and Job
Posting
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
*Stand-alone package available
one year only as introduction to
Forte
$5,000*
Undergraduate Conference &
Career Fair
Undergraduate Podcasts
Undergraduate Webinars
Undergraduate Resume Search &
Job Posting
Featured in Virtual Campus
$15,000
$25,000
Corporate Dues Changes 08-09
FINANCIAL SERVICES FAST TRACK
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
EVENT SPONSORSHIPS
MBA FSFT Conference
Undergraduate Conference
MBA Career Development Webinar Series
MBA Conference
MBA Reception
Undergraduate Leadership Lunches
Early Career Online Office Hours
Forums
Dedicated Web Page to Careers in Finance
Dedicated Podcast Series about Careers in
Finance
*only available in conjunction with MBA
Recruiting Package or Premiere
Sponsorship or as an introductory offer
$15,000 *
Various Amounts
Calendar &
Events
Sponsor Calendar 2008
Mark Your Calendar!
March 5 – Quarterly Web Ex Sponsor Meeting
May 6 – Board Meeting
May 7 – Corporate Best Practices Summit
May 9 – Fellow Names Due
May 22 – Quarterly Web Ex Sponsor Meeting
June 26 – Sponsor Annual Meeting
June 27 – Dialogue with Leadership, Career Fair
June 28 – MBA Women’s Conference
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Webinars 2008
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Schedule
DATE
TOPIC
AUDIENCE
February 5
Private Equity & VC
IBM, Chicago, Kellogg
MBA Women
February 6
Resumes & Interviews
Deutsche Bank
College
February 28
Career Search Secrets
Lindsey Pollak
College
March
Wall Street Journal
College
April 2
Internship Success
McKinsey, GM, Wach, DB
College
Late April
On/Off Ramping
Goldman, Deloitte, Tuck,
HBS, Lehman
MBA Women
Forte Forums 2008 - TENTATIVE
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
September 9
New York
September 10
DC
September 11
Chicago
September 15
Atlanta
September 16
Houston
September 17
LA
September 18
San Francisco
October 7
London
Printed 6/1/2007 11:24:34 AM
Boston
Working Draft - Last Modified 6/15/2007 9:10:04 AM
September 8
Working Draft - Last Modified 6/15/2007 9:10:04 AM
Fellows Update
Printed 6/1/2007 11:24:34 AM
Fellows Update
• Intern, Exit & Entering Surveys launch April 1
2010 Fellows
• Due to Forte May 9
Fellow Board Member – Class of 2008
• Statement of Interest/Interviews in April
• 2 year term
Printed 6/1/2007 11:24:34 AM
• Reminder: Fellow Associates
Working Draft - Last Modified 6/15/2007 9:10:04 AM
Fellow Surveys
2007 FORTE FORUM: THE MBA VALUE PROPOSITION
Next Webex:
Thurs, May 22