




Complete GDS in-house and email an online link to
complete the CEQ
Complete the GDS in-house and mail a hardcopy CEQ
form
Reminder calls to complete the AGS either online or
hardcopy
Several institutions use their own 3rd party telephone
data collection supplier
GCA centralised telephone service



Assist institutions collect both GDS and CEQ/PREQ data
to achieve 50% response rate
Provide a standardised service for quality assurance
purposes for all participating institutions
Economies of scale whereby multiple institutions
working together can receive a reduced per-interview
cost

Three institutions participated in the centralised
telephone service for the October 2010 survey round

Two fieldwork periods:
◦ December 2010
◦ February 2011

Total of 1,593 telephone interviews were conducted
for all three institutions

Used to monitor telephone interviewing progress by
institution and GCA:
◦
◦
◦
◦
Number of daily interviews completed
Interview length
Quotas (‘soft’ and ‘hard’)
Detailed performance of telephone call outcome


Institutions 2 and 3 reached the targeted number of
interviews
Interviews
achieved
Telephone
Sample
Items
Sample/
Target
interviews
ratio
400
800
500
293
800
500
973
2149
1859
2.4
2.7
3.7
1700
1593
4981
N/A
Target
number of
interviews
Institution 1
Institution 2
Institution 3
TOTAL
Due to lack of qualifying sample, Institution 1 did not
reach their targeted number of interviews

Sample fields initially supplied by the institution

Output file contains all AGS questions

Can arrange for the data to be coded if required

Final data output checked by GCA before it is provided
to institutions




There are 3 participating institutions this survey round
Two institutions have core CEQ scales, with the third
institution having core CEQ scales + one optional scale
Telephone fieldwork began 29 June for a 3 week period
Total of 3,000 interviews to be conducted

Institution 1 revised target number of interviews during
fieldwork
Target number
of interview
Institution 1
Institution 2
Institution 3
TOTAL
800
1,200
1,000
3,000
Interviews
achieved so
far...*
631
978
679
2288
* As at close of interviewing Thursday 14 July, 2011
Telephone
Sample/Target
Sample Items interview ratio
1,827
3,828
2,407
8,062
2.3
3.2
2.4
N/A

GCA centralised telephone service designed to assist
institutions reach 50% response rate for GDS+CEQ and
PREQ

3 institutions participated in October 2010 round and 3
in April 2011 round

For more detailed information see ‘Telephone Service
Summary’ paper released April 2011