2010-2011
KE
Y
KEY
PROGRAMMING
2011PROGRAM
16 & PREGNANT
SYNOPSIS
MTV's 16 and Pregnant is an hour-long documentary
series focusing on the controversial subject of teen
pregnancy. Each episode follows a 5-7 month period
in the life of a teenager as she navigates the bumpy
terrain of adolescence, growing pains, rebellion, and
coming of age; all while dealing with being pregnant.
Each story offers a unique look into the wide variety
of challenges pregnant teens face: marriage,
adoption, religion, gossip, finances, rumours among
the community, graduating high school, getting (or
losing) a job. Faced with incredibly adult decisions,
these girls are forced to sacrifice their teenage years
and their high school experiences. But there is an
optimism among them; they have the dedication to
make their lives work, and to do as they see fit to
provide the best for their babies.
TARGET AUDIENCE
PPL 16-39 Female Skewed
DISASTER DATE
SYNOPSIS
Unsuspecting singles end up on the worst blind
date of their lives, and it all comes courtesy of a
best friend who is out for revenge. The best friend
sets up an unwitting friend with one of our
comedic actors, and arms the actor with info on
everything the dater hates. Then the Actor goes to
work pushing all of the dater's buttons and turning
their romantic evening into one big smoking-hot
mess. Each blind date last 60 minutes -- unless the
dater has had enough and decides to bail. But
humiliation has a price as the dater earns a dollar
for every minute they stay on the date.
TARGET AUDIENCE
PPL 16-29
I LOVE MONEY
SYNOPSIS
I Love Money gives 15 wildly popular All-Star cast
members from the "of Love" series the chance to
battle it out for what they really wanted all along fame - and even more importantly - money. Last
time these cast members competed it was for the
heart of Bret Michaels or Flavor Flav, but on I Love
Money the stakes are arguably higher - and
definitely "greener" - the winner is walking away
with $250,000!
TARGET AUDIENCE
PPL 18-39
JACKASS
SYNOPSIS
MTV’s hit show hosted by Johnny Knoxville
features silly pranks, absurd antics and idiotic
stunts performed by total jackasses. Laugh out
loud at the wild stunts like BMX jousting, urban
kayaking, butt piercing and (gulp!) goldfish
swallowing.
TARGET AUDIENCE
PPL 16-29 Male Skewed
JERSEY SHORE
SYNOPSIS
MTV has focused its lens on various subcultures and
rites of passage, uncovering a host of memorable
characters in the process. With its newest series,
Jersey Shore, MTV peels back yet a different curtain to
follow eight young adults as they move into a summer
share to indulge in everything Seaside Heights, New
Jersey, one of the most popular summer hot spots, has
to offer. Jersey Shore uncovers sometimes surprising,
often hilarious and usually over-the-top personalities
as they juggle work, love, nightlife, friendship and the
drama that ensues. In the end, viewers see that there
is more to these tan and buff individuals than hair gel.
TARGET AUDIENCE
PPL 16-34
MTV MOVIE AWARDS
SYNOPSIS
The celeb-filled event is MTV’s bold nod to the
typical awards shows celebrating the year’s best in
movies. Hailed for shocking, one-of-a-kind moments
(Eminem storming out in a heated rage after Bruno
put him into a compromising position), clever film
parodies, sexy lip-locking moments (from the likes of
Will Ferrell and Sacha Baron Cohen), and outrageous
acceptance speeches (Mike Myers’ ode to Austin
Powers with a mojo-induced dance number), the
MTV Movie Awards has produced some of the most
unforgettable and outrageous moments in award
show history.
TARGET AUDIENCE
PPL 13-34
MTV WORLD STAGE
SYNOPSIS
MTV World Stage is your chance to see the biggest
artists on the globe live in concert without leaving
the comfort of your sofa.
Every Friday night the same concert will be seen on
every MTV channel around the world as we bring
the globe together in a massive celebration of live
music, showing gigs that were filmed all over the
world, from Tokyo to London, from the biggest acts
in pop, rock and hip hop.
TARGET AUDIENCE
PPL 16-39
MY LIFE AS LIZ
SYNOPSIS
My Life as Liz explores high school life through
the eyes of Liz Lee, a precocious, sometimes
sarcastic, always witty teenage girl trapped in a
conservative Texas town. Ever the outsider, the
series explores Liz's attempt to make the best of
her senior year by carving out a place of her
own among her more "normal" peers. While
Liz's off-kilter outlook and impeccable comedic
timing make her journey of self-discovery an
often humorous one- her openness and honesty
allow viewers to bear witness to the truest and
most tender moments of being a teenage girl.
TARGET AUDIENCE
PPL 16-24 Female Skewed
MY SUPER SWEET 16
SYNOPSIS
My Super Sweet 16 takes you on a wild ride
behind the scenes for all the drama, surprises and
over-the-top fun as teens prepare for their most
important coming-of-age celebrations. Meet the
kids who are determined to go all out to mark this
major turning point in their lives, the parents who
lavish every wish, and find out first hand what it's
really like to turn 16 these days.
TARGET AUDIENCE
PPL 16-24 Female Skewed
NITRO CIRCUS
SYNOPSIS
Nitro Circus is a television show centred around
the world's greatest freestyle motocross rider
Travis Pastrana and his crew of top action sport
athlete buddies. There is a special chemistry with
this group. Whether they are trying to double
back-flip a motorcycle, jump out of a plane
without a parachute, or flip a Big Wheel over a 70foot gap, these guys are going hard 24/7 and there
is no downtime-it's just fast and faster.
TARGET AUDIENCE
PPL 16-29 Male Skewed
PARENTAL CONTROL
SYNOPSIS
Thanks to MTV, frustrated parents will get the chance to
kick their kid's loser boyfriends and girlfriends to the
curb! In each episode of Parental Control, concerned
parents will be setting-up their precious son or daughter
on two handpicked blind dates. And now, Mom and Dad
will be meeting with the potential suitors at the MTV
offices, where the boys and girls will do ANYTHING to
impress them. If Mom and Dad have their way, one of
these hot new daters will charm their kid into dumping
their old boyfriends or girlfriends. And if this isn't hard
enough for the current flame to deal with, they'll be
watching every moment of these sexy and outrageous
dates with the very parents who want them gone.
TARGET AUDIENCE
PPL 16-39
PIMP MY RIDE
SYNOPSIS
In Pimp My Ride people submit their cars to be
made over with hot accessories. California Rap
star Xzibit is the celebrity host. Have an old
clunker you wanna spruce up? Or maybe you're
trying to trick our your already tight wheels.
Check out MTV's Pimp My Ride. We turn
lemons into lemonade that you can drive down
the block with your head held high.
TARGET AUDIENCE
PPL 16-29 Male Skewed
PRANKED
SYNOPSIS
Pranked is a 30-minute program that showcases the
best pranks ever caught on camera and posted online.
Known for their seven part Prank War, which has
received over 5 million views online, hosts, College
Humor.com's Streeter Seidell & Amir Blumenfeld,
provide commentary during each episode. The
internet celebrities bring their humour to television
as viewers watch homemade pranks that are
engineered, executed and filmed by kids and normal
everyday people, with no help from producers,
professional editors or cameramen. When it comes to
silly humour, MTV curates the best online pranks and
couples it with the best comedic commentary.
TARGET AUDIENCE
PPL 16-29 Male Skewed
TEEN MOM
SYNOPSIS
In 16 and Pregnant, they were moms-to-be. Now,
follow Farrah, Maci, Amber, and Catelynn as they face
the challenges of motherhood. Each episode
interweaves these stories revealing the wide variety
of challenges young mothers can face: marriage,
relationships, family support, adoption, finances,
graduating high school, starting college, getting a job,
and the daunting and exciting step of moving out to
create their own families.
TARGET AUDIENCE
PPL 16-39 Female Skewed
THE DUDESONS IN AMERICA
SYNOPSIS
The Dudesons are four Finnish f***tards who have
come to the US of A to pursue the American dream. Of
course, their idea of pursuing the American dream is to
do even more stupid crap here than they did back
home. Best friends since childhood, The Dudesons have
spent their lives performing and documenting on film
ingeniously idiotic stunts and pranks. This series will
follow these four nimrods as they try to ASS-immilate
into our culture by doing the dumbest things
imaginable. Can The Dudesons get along with their
American neighbours or will their non-stop f-ing around
only make the culture clash worse?
TARGET AUDIENCE
PPL 16-29 Male Skewed
THE HARD TIMES OF RJ BERGER
SYNOPSIS
The Hard Times of RJ Berger orbits the hilariously-hellish
lives of a deeply unpopular 15 year-old (Paul Iacono)
and his scheming, sex-obsessed best friend, Miles
Jenner (Jareb Dauplaise). Other than pining after the girl
of his dreams, Jenny Swanson (Amber Lancaster),
receiving daily beatings from the meanest jock in
school, Max Owens (Jayson Blair), and evading the
stalker-ish advances of Lily Miran (Kara Taitz), there
really isn't much excitement in RJ's life. That is, until his
anatomical gift is accidentally exposed to the entire
school.
TARGET AUDIENCE
PPL 16-24 Male Skewed
THE HILLS
SYNOPSIS
It's one thing to be young and beautiful in Laguna Beach.
It's another to be young and beautiful in the city that values
it most. The Hills follows Lauren ("LC" from Laguna Beach)
as she makes the move from her O.C. digs to Los Angeles,
where she will chase her dreams of entering the fashion
business while balancing a full course load at college and a
full social calendar. Through Lauren we meet her new
roommate who aspires to make the LA nightlife her whole
life, the sorority girl who aspires to work in fashion and a
receptionist who wants to be a model/actress. These four
girls take full advantage of being in the "in" crowd of LA,
hopping from club, to party, to hot restaurant as they live
the Hollywood lifestyle. But will Lauren be able to handle it
all when there are so many things pulling her in so many
directions?
TARGET AUDIENCE
PPL 16-34 Female Skewed
MTV VIDEO MUSIC AWARDS
SYNOPSIS
After 27 years you know that when you tune in to
the VMAs you'll be treated to an unforgettable
awards ceremony starring the biggest A-list
presenters and rockin' performances from your
favourite artists, plus plenty of Moonmen to give
away.
And of course, when it comes to the VMAs, expect
the unexpected. Who knows what kind of award
show memories the VMAs will chalk up? But if years
past are any indication, the possibilities are endless.
Who can forget just last year when Kanye West
hijacked Taylor Swift's acceptance speech?!
TARGET AUDIENCE
PPL 13-34
WHEN I WAS 17
SYNOPSIS
Ever wonder what your favourite celebrity was like
as a teenager? What did they do differently than you
to get where they are? And what did they do the
same? In this poignant, sometimes funny, often
enlightening, always inspiring new show, each
episode will focus on the lives of three uniquely
different artists. We'll explore their upbringing,
family life, school days, friendships, romantic
relationships, part-time jobs and the things they did,
or didn't do, to get them to where they are today.
The series will give MTV viewers an exciting look
inside the world of your favourite stars BUT with a
twist - it will provide a rare look at their lives before
they were famous.
TARGET AUDIENCE
PPL 16-29