Michael Joseloff
Media Vision Speaker
Michael Joseloff is a media and marketing executive with a diverse roster of lifestyle and
entertainment brand experiences. Most recently, as the Vice President of Consumer Marketing
he helped A+E Networks’ Lifetime brand achieve its best ratings in six years and its most Emmy
nominations ever, as well as launched 35 series and movies annually. He created the industry’s
first bilingual sneak peak with Hulu/Hulu Latino, initiated the Lifetime App, and forged new
partnerships with Facebook/Instagram, Twitter, Buzzfeed, Amazon, Pandora, Shazam, among
others.
Prior to A+E, Mr. Joseloff spent nearly nine years at Viacom and their branch networks MTV,
Epix (Paramount), and Nickelodeon. At MTV, Michael pioneered multiple industry firsts including
the creation of the Video Music Awards’ Best Breakout Local Artist Awards that blended online
local band battles and live concerts. He also created a variety of new products for the company
including Palladia (HD), MTV Tres (Hispanic), mtvU (College), MTV World (Asian-American),
URGE (music streaming), and Rock Band (gaming).
He led marketing for Viacom’s EPIX, the first-ever streaming movie service, to offer 3,000 titles
a month from Paramount, Lionsgate, and MGM online, as well as on TV and VOD, which
reaches 30M households.
At Nickelodeon, Mr. Joseloff managed strategic planning for SpongeBob SquarePants, Teenage
Mutant Ninja Turtles, Power Rangers, Degrassi, and Big Time Rush. Michael’s partnership
oversight included the Recreation area as well with partners like Universal Theme Parks, Mall of
America, Norwegian Cruise Lines, and the Nick Hotel.
Earlier, Mr. Joseloff consulted for such firms as HBO, Universal Music, CBS, Microsoft, Disney,
and Starbucks. He began his career in in the marketing department for Signature Theatre
Company which just won a Tony Award for Best Regional Theater.
Mr. Joseloff was also the Technical Editor of Guerrilla Marketing for Dummies. He has a BA
from the University of Rochester and an MBA from Fordham University. Michael lives with his
family in Brooklyn, NY.