High Quality N.F.C. Bottling Industry
Supported
Main Goals
Freshland is Establishing
Manufacturing Production Unit
Dedicated to Bottling Juices
from Fruits
FRESHLAND S.A. will produce
and fill aseptically PET bottles
High
Premium
N.F.C. juice
in aseptic
P.E.T. bottle
Main Goals
FRESHLAND is ready to produce cold filled pasteurized
juice which will contain all the vitamins of the fruit, vegetable
fiber and the fruits' water.
As the consumer habits have been changed, Freshland is
ready to fulfill customers’ needs with its new product, Bottled
Not From Concentrated Juices “NFC”.
Location
The company will be located
 In the Municipality of Faridos, Vrisika, Lefkohomatos area,
 In the position of Samarakou or Kambos,
 In the wide area of Laconia
In a building site of 16.716,30 m2 equipped with a biological waste
treatment, well water and electricity power.
BIOFRESH S.A. will participate:
1st 4.041,8 m2 ,
2nd 8.896 m2 ,
3rd 3.778,5 m2
Biofresh SA
BIOFRESH S.A. is a company with main activity
the production of NFC juice (N.F.C. = Not From
Concentrate), it is one of the leading fruit
processors and exporters in Greece and also a
leading exporter of citrus concentrates in more
than 41 countries.
The company is about to establish and operate a
composting unit, which will treat part of the plant’s
solid waste and will produce bio fertilizer.
Furthermore, the operation of an anaerobic
fermentation unit for the production of biogas is
being planned.
Laconic Gardens
Laconic Gardens LTD was created by the need of a total
service Concept for BIOFRESH SA and of the farmers need
for modern farming solution. The Laconic Gardens were
established in 2010 and become operational the same year.
Within this respect the Laconic Gardens are involved on the
following operations
Will acquire land space for the creation of its own Orange
Plantations
Create a nursery for supplying Orange Farms with new,
better and more productive varieties
Create farming cooperatives in order to maximize output,
lower cost and control fruit quality
Restructure farming by introducing new varieties which
are coping better with frost, with higher yield per fruit etc
Supplying farmers with fertilizers of zero cost from the fruit
byproducts from BIOFRESH plan and thus lower farming
cost.
We organize the farmers to e-banking operations in order
be more
Biofresh, Laconic Garden and Freshland
Laconic Gardens
High quality Fresh
fruit
Retail market
Biofresh SA
1.Extraction juice facilities
2. Blending facilities
Aseptic bottling of
premium NFC
Strategically Advantages
Location
Raw Material
Transportation Cost
Advantages in the Access of fresh
fruit and juice
The biggest plantations in Greece of
Valencia Orange trees are in Laconia area
Biofresh is the biggest extractor of citrus
juice products in Greece and also NFC.
Advantages in the Access of fresh
fruit and juice
1. N.F.C.
Products
Standard contracted raw materials from
Biofresh Greece = 15,000MT Orange NFC
Biofresh Egypt
TOTAL
= 10,000MT Orange NFC
= 25,000MT Orange NFC
Moreover, with a small investment in the machinery, Biofresh can
supply the market with NFC apricot, peach & Cloudy apple.
Standard contracted raw materials from Biofresh
2.CONCENTRATE
Products
3.000MT FCOJ for the production of Juices
10.000MT BASES for the production of Nectars and
Soft Drinks with 5%, 10% and 15% juice content
Advantages in the Access of fresh
fruit and juice
20.000 tn Oranges
17.000 tn Lemons
1.500 tn Tangerines
10.000 tn Oranges
10.000 tn Lemons
2.000 tn Tangerines
7.000 tn Oranges
2.000 tn Lemons
2.000 tn Tangerines
410.000 tn Oranges
3.000 tn Lemons
31.000 tn Tangerines
230.000 tn Oranges
5.000 tn Lemons
10.000 tn Tangerines
Freshland &
Biofresh
Comparative Advantage in the access
of seaports and airports
The nearest port is just 20 minutes from
the facilities, the port of Gytheio
Athens airport, and also the port in
Piraeus, is just 3 hours away.
Advantages in the transfer costs
Biofresh and Freshland will be located
side by side
Minimum transfer costs from the extraction &
blending facilities to the bottling facilities
Comparative Advantage in the access of
seaports and airports
Port of
Patrai
Airport of
Athens
Distance 2 hour
Port of
Piraeus
Distance 2 hour
Freshland &
Biofresh
Port of
Gytheio
Distance 20 Min
Port of
Kalamata
Distance 1 hour
Markets with advantage for Freshland
Markets with advantage for Freshland
E.U.
Population: 504.4 million
Total fruit juice and nectars
Volume, million litres
Total
Private label
Branded
2008 2009 2010 2011 2012 % change
11,346 11,199 11,041 10,737 10,387
4,638 4,865 4,782 4,64 4,517
6,709 6,335 6,259 6,097 5,869
-3.3%
-2.6°%
-3.7%
Fruit juice (100% juice content)
Total fruit juice
Private label
Branded
Chilled
Ambient
From concentrate
Not from concentrate
7,237
3,217
4,02
1,283
5,954
5,739
1,498
7,218
3,349
3,869
1,288
5,931
5,66
1,558
7,18
3,328
3,852
1,321
5,859
5,581
1,599
7,007
3,226
3,781
1,356
5,651
5,295
1,712
6,768
3,088
3,68
1,394
5,374
5,001
1,767
-3.4%
-4.3%
-2.7%
2.8%
-4.9%
-5.6%
3.2%
3618
1,429
2,189
-3.0%
1.1%
-5.5%
Nectars (25-99% juice content)
Total nectars
Private label
Branded
4110
1,421
2,689
3981
1,516
2,465
3860
1,453
2,407
3730
1,414
2,316
Source: AIJN 2013, Liquid Fruit, Market Report
Markets with advantage for Freshland
Turkey
Population: 74.9 million
Total fruit juice and nectars
Volume, million litres
2008
2009
2010
2011
2012
Total
585
586
624
678
632
Fruit juice (100% juice content)
Total fruit juice
55
47
50
53
52
Branded
52
44
46
48
47
Private Label
2
4
4
5
6
Ambient
51
45
47
50
47
Chilled
3
2
3
4
5
From concentrate
52
40
41
44
42
Not from concentrate
3
7
10
10
10
Source: AIJN 2013, Liquid Fruit, Market Report
Markets with advantage for Freshland
Population: 8.0 million
Switzerland
Total fruit juice and nectars
Volume, million litres
2008 2009 2010
2011
2012
Total
585
586
624
678
632
Total fruit juice
158
158
155
153
151
Branded
84
84
85
83
79
Private Label
Total fruit juice (Ambient vs Chilled)
Ambient
Chilled
Total fruit juice (Concentrate vs NFC)
From concentrate
Not from concentrate
Total nectars
Branded
Private label
74
158
145
13
158
145
13
49
14
35
74
158
144
14
158
144
14
50
17
32
70
155
142
13
155
141
14
49
16
33
70
153
138
15
153
137
16
48
16
32
73
151
134
17
151
133
19
47
15
32
Source: AIJN 2013, Liquid Fruit, Market Report
Markets with advantage for
Freshland
Balkan Area
Population: 67,3 million
COUNTRY
ROMANIA
BULGARIA
CZECH
GREECE
Population
21.8 mil
7.0 mil
10.2 mil
10.8 mil
10.0 mil
2.0 mil
5.5 mil
YEAR
2012
2012
2012
2012
2012
2012
2012
Total Fruit Juice in
Litres (100% Juice
content)
HUNGARY SLOVENIA SLOVAKIA
21.000.000 16.000.000 49.000.000 93.000.000 37.000.000 36.000.000 13.000.000
Total Nectars in Litres
(25%-99% Juice
34.000.000 51.000.000 34.000.000 57.000.000 58.000.000 23.000.000 16.000.000
content)
Total Fruit Juice &
Nectars
55.000.000 67.000.000 83.000.000 150.000.000 95.000.000 59.000.000 29.000.000
Source: AIJN 2013, Liquid Fruit, Market Report
Markets with advantage for Freshland
E.U. Fruit Juice and Nectars
by Packaging
E.U. Fruit Juice and Nectars by
Flavours
Others
21.00%
Other 1.20%
Orange
38.50%
Pineapple
3.60%
Plastic
24.60%
Peach 3.70%
Carton
64.90%
Glass 9.40%
Carton
Apple
13.30%
Glass
Plastic
Other
Orange
Flavour
mixes
19.90%
Flavour mixes
Apple
Peach
Pineapple
Others
Source: AIJN 2013, Liquid Fruit, Market Report
Markets with Advantage for
Freshland
After an in depth market research, Freshland is investing in
an innovative production of high quality bottled NFC juice .
Its target is to fulfill the needs of its local market as well as
the Balkans and eastern Europe.
Moreover, researches in the industry has shown that:
The production of NFC is highly auspicious especially in
Eastern Europe and in Balkans

Instead, the industry in western Europe is characterized
of its stiff competition.

Subside & Budget
File Submission & Approval of the
Greek Ministry of Economy
Fund Raising
Freshland’s Budget
Subside & Budget
File Submission & Approval of the Greek Ministry of Economy
 Freshland S.A. has submitted the file for entering in the
investing incentive law 3299/2004 of the Greek Ministry of
Economy and has received the certification of select ability
#39361 on 18/11/2008.
 Freshland S.A. has received the approval of the plan on
2/10/2009.
 The estimated cost is 11.856.700 Euros.
Subside & Budget
FUND RAISING
Subsidized from the investing law of the
Greek Ministry of Economy
7,114,020€
60%
Bank Loan
1,778,505€
15%
Owner Funds
2,964,175€
25%
TOTAL FUND
11,856,700€ 100%
Subside & Budget
FRESHLAND’S BUDGET
SUROUNDINGS
TOTAL SUROUNDINGS
450,000 €
TOTAL BUILDINGS
1,097,239 €
SPECIAL INSTALATIONS & INSTALATION OF MACHINERY
1,082,897 €
BUILDINGS
SPECIAL INSTALATIONS
MACHINERY
1,Aseptic Pasteuriser
2,Blending Tanks
3,Totebin dumper
4,CIP Unit
5,Aseptic Filling Line
TOTAL MACHINERY
8.871,400 €
SUPPLEMENTARY
75,000 €
CLARKS & TRUCKS
280,164€
OTHER ACCOUTREMENTS
TRANSPORTATION MEANS
TOTAL FRESHLAND'S BUDGET
11,856,700 €
S.W.O.T. Analysis
Weakness
Strengths
1.Access to citrus juice in more economic final
prices .
2.Biofresh & Laconic Garden clients in premium &
conventional markets (NFC, Concentrate in E.E.,
Russia, Far East, Middle East etc.).
3.Low transfer cost from extraction & blending
facilities .
4.Advantage in terms of ports and highways
Please we need your insight as
we do not find weakness of a
joint venture approach
Threats
Opportunity
1.
2.
3.
4.
Low prices of fresh fruits creates a competitive
benefit for our new company.
Access in potential markets through existing
sales network.
The ability to manufacture new quality
products.
High Premium N.F.C. juice in aseptic P.E.T.
bottle .
1.
2.
World economic crisis.
The political situation
Greece.
in
Egypt
and
Major Goal
In Pricing
Competitive prices
In Quality
High quality NFC Bottling
In Distribution
Supplying with minimum transfer cost European
markets and also Middle East markets
The Major Goal
Established a High Quality N.F.C. Aseptic
Bottling Industry
Drafts