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Greening The Internet
Joseph Alhadeff
VP Global Public Policy and Chief Privacy Officer
Avoid false dichotomies
• The carbon footprint
of ICT is important,
But
• The potential of ICT
to measure, contain,
mitigate, and solve
environmental
problems is much
more critical to a
sustainable future.
Path to a Greener Future
Eco-Innovation
Eco-Efficiency
Eco-Transparency
Design green products
Implement green processes
Optimize resource utilization
Minimize carbon footprint
Protect business reputation
Promote green brand
Copyright 2009 Oracle Corporation.
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Sustainability:
A Market Perspective
The Sustainability Paradigm
Innovation
Risk Management
Margin Improvement
Growth Enhancement
Job Creation
Skills Enhancement
Social Investments
Business Ethics
Security
Resource Efficiency
Product Stewardship
Life-Cycle Management
Products to Service
Economic
Growth
SocioEconomic
Social
Progress
EcoEfficiency
SocioEnvironmental
Environmental
Stewardship
Diversity
Human Rights
Community Outreach
Labor Relations
Source: Brundtland Commission Report, 1987
Safety & Health
Environmental Regulations
Global Climate Change
Crisis Management
Copyright 2009 Oracle Corporation.
Clean Air, Water & Land
Emissions Reductions
Zero Waste, Releases & Spills
Trends & Drivers for Sustainability
• Resource Depletion /
Rise in Commodities
Oil prices, Energy consumption, Commodity prices on
Water usage, Air pollution and climate change awareness
• Push for Accountability and
Transparency
Demands on companies from major stakeholder groups,
such as shareholders, employees, and financial institutions
• Move Towards Regulations
Corporate transparency (the Global Reporting
Initiative, OECD guidelines, the UN Global Compact)
• Pull from Financial Markets
Dow Jones Global Index and the Dow Jones Sustainability
Index showed that the Sustainability Index significantly
outperformed the other index, Socially Responsible
Investment (SRI), Carbon Disclosure Project (CDP)
• Peer Pressure on Rise
• Need to Be Part of DNA and
Corporate Governance
Peer pressure is influencing companies
to be more transparent
Sustainable development becomes more engrained
in companies and their governance structures, it will
challenge and eventually change the parameters of
acceptable corporate behavior
Copyright 2009 Oracle Corporation.
Functional View of Sustainability
Intelligent Management of Carbon, Energy and Other
Risk & Performance Management
Sustainability
Natural Resources
Environmental
Compliance & Risk
Management
Natural Resource
Planning and
Budgeting
Sustainability
Reporting
Carbon Cap &
Trade, Offset
Management
Business
Intelligence
Enterprise
Analytics
Supply Chain & Operations Management
Design for the
Environment
Sustainable
Procurement
Supply Chain
Planning
Intelligent
Asset
Management
Transportation
Reverse
Logistics
Green
Manufacturing
Environmental
Health and
Safety
Operational
Analytics
Dematerialization Smart Utility
Grids
Sustainability
Management
Data Collection & Contextualization
Data
Aggregation
ERP & SCM
Integration
Emissions
Calculations
Meters,
Building &
Energy Systems
Integration
Shop Floor
Control and
MES
Policy
Mgmt
Controls
Mgmt
IT Infrastructure
Server &
Storage
Virtualization
Digital
Content
Management
Workload
Management
Application
Consolidation
Software-asa-Service
Copyright ©2009, Oracle. All rights reserved. Oracle Confidential
Data
Verification
The Business Case for Sustainability
• Measurable Reduction in
Operating Costs
• Stock Markets Rewarding
Leaders
• Strengthened Brand and
Reputation
• Improved Stakeholder
Relations
• Indirect Savings Through
Avoidance
of Environmental Risk
• Innovation/Differentiation
Opportunities
Copyright 2009 Oracle Corporation.
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Enabling the Eco-Enterprise
ICT – An Enabler of Sustainable Design
• Think in terms of ecosystem (value chains etc)
• Use ICTs to gather information and model processes
• Make information actionable by reconsidering
process, flow, and organization of activities
• Better understand impacts and identify waste
• Balance between just-in-time and cost saving loads
• Optimize the ecosystem to capture the potential
benefits of ICTs and related technologies – much
more than “paperless”
• Find the cultural and motivational dimension that
applies to your enterprise/staff
Eco-Innovative Supply Chain Design
Re-evaluating the Optimization Equation
• Traditionally supply networks are
optimized on time and cost
• Model carbon emissions
– Manufacturing Lines
– Product Sourcing
– Transportation Lanes
• Build in cap-and-trade constraints
• Run scenario analyses to align
network design in the context of
strategic business objectives
• Analyze supply network risks
Copyright 2009 Oracle Corporation.
Eco-Efficient Transportation
Reduce Financial and Environmental Costs
• Load Optimization
– Increased weight & volume utilization
of transportation assets results in
lowered energy consumption and
emissions
• Dock Optimization
– Increased loading/unload efficiency
results in reduced truck idle time and
emissions
• Route Optimization
– Increased efficiency per unit of
distance traveled results in lowered
energy consumption and emissions
Copyright 2009 Oracle Corporation.
Eco-Efficient Data Centers
• Oracle Real Application Clusters
• Commodity hardware, smaller servers
• Improved hardware utilization
• Hardware consolidation
• Oracle Virtual Machine
• Most efficient use of available system resources
• Three times more efficient than other server virtualization products
• Reduce power and space requirements
• Oracle Active Data Guard
• Leverage your existing disaster recovery site
• No additional storage or servers required
• Offload resource-intensive activities from the production database
• Oracle Advanced Compression
• Use resources more efficiently
• Reduce disk space requirements
• Lower storage costs
Copyright 2009 Oracle Corporation.
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Some of the things we’ve been
up to…
And how our products help us,
and our customers, go green
Oracle Corporate Citizenship
Oracle is committed to using our
technology and resources to advance
education in innovative ways, protect
the environment, promote
diversity, and enrich
community life.
www.oracle.com/commitment
Copyright 2009 Oracle Corporation.
Oracle Environmental Stewardship
• First software company to participate in the
U.S. EPA Climate Leaders Program
• Member of the U.S. EPA Green Power
Partnership Program
• Member of the Climate Savers Initiative
• Participate in Demand Response Programs
• 14 European and South African operations
are certified to the ISO 14001 environmental
standard
• Best Workplace for Commuters Award
Winner
• Conservation and recycling programs ranging
from water, paper, waste, etc.
Copyright 2009 Oracle Corporation.
Austin Data Center
Towards an Energy Efficient Benchmark
• > 6% of renewable energy
• Energy usage reduced to <
0.5kWh supporting each
kWh of IT equipment
• Support energy use is
>50% less than typical
industry practice
Copyright 2009 Oracle Corporation.
Enabling the Eco-Enterprise Award
"Technology vendors have a critical role to play to
enable more sustainable business practices," said
Cody Sisco, Manager of Advisory Services at BSR
(Business for Social Responsibility). "The
emphasis on sustainability at Oracle's global
customer and partner event demonstrates how
important it considers these opportunities.
Through Oracle's "Enable the Eco-Enterprise"
awards, Oracle is rewarding more sustainable
business practices, and demonstrating how other
organizations can use technology to cut costs,
improve business efficiencies, and minimize their
environmental impacts. We encourage Oracle and
the software industry to continue to accelerate
their customers' progress in addressing
sustainability challenges."
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Oracle products that help reduce costs by optimizing
resource utilization and minimizing an organization’s
carbon footprint:
• Oracle Real Application Clusters allow customers to add capacity on demand with one
inexpensive PC server at a time. This helps save on electricity, cooling, and floor space.
• Oracle Active Data Guard offloads resource-intensive activities from databases in the
primary data center to an underutilized standby site. This enables greater hardware
efficiency and lower operating costs.
• Oracle Advanced Compression compresses any type of data, including structured and
unstructured data such as documents, images, and multimedia, as well as network traffic and
data generated in the process of being backed up. As a result, companies can significantly
lower storage requirements, increasing energy efficiency.
• Oracle VM is server virtualization software that fully supports both Oracle
and
non-Oracle applications.
With
Oracle
VM,
companies
can consolidate servers and reduce power consumption.
• Oracle Self-Service Applications automate formerly paper-driven processes. With these
applications, companies can reduce a company’s carbon footprint by cutting consumption of
natural resources through elimination of printing and distribution. Oracle Self-Service
Applications include the following:
- Oracle Procurement— manages the procurement of goods and services online
- Oracle Internet Expenses— manages the expense reimbursement process
- Oracle Payables—automates invoice processing
- Oracle eBilling Manager—enables online bill access and payment
- Oracle Web Conferencing— enables virtual meetings, with the ability to view visuals
Oracle products that help companies design green
products and implement green processes:
•
•
•
•
•
•
Oracle’s Agile Product Lifecycle Management solutions enable companies to accelerate product
innovation and maximize product profitability by managing product information, processes, and
decisions throughout the product lifecycle and across the global product network. Companies using
Agile Product Lifecycle Management are able to implement “cradle-to-cradle” product design
processes that assume no waste at all.
Oracle Asset Lifecycle Management consists of many solutions that are part of Oracle EBusiness Suite Financial family of applications. These products give an organization the ability to
monitor assets—from service and maintenance, to upgrade, transfer, or configuration—during their
entire lifecycle. Companies can also reduce energy use and improve asset performance through
reliability-centered maintenance.
Oracle Lean Manufacturing allows companies to implement processes that eliminate the wastes
that inflate costs, lead times, and inventory requirements. With Oracle Lean Manufacturing,
companies can more easily adhere to environmental compliance initiatives and develop processes
that promote environmental sustainability.
Oracle Reverse Logistics manages the handling and disposition of returned goods, improving a
company’s ability to put returned goods back on the market, while providing better data on why
goods are returned. Companies implementing reverse logistics processes can dramatically reduce
the waste going into landfills and increase opportunities to reintroduce returned products to market.
Oracle Strategic Network Optimization helps companies optimize global supply chain operations
and deploy improved risk mitigation strategies. With “what if” scenario capabilities, companies can
model and predict impacts of implementing green networks.
Oracle Transportation Management delivers transportation planning and execution capabilities to
shippers and third-party logistics providers. It integrates and streamlines transportation planning,
execution, freight payment, and business process automation on a single application across all
modes of transportation, which allows companies to build more efficient and environmentally
friendly distribution networks.
Oracle products that improve brand by making
sustainability efforts transparent to the market:
• Oracle Business Intelligence (BI) is a portfolio of technology and
applications that provides the industry's first integrated, end-to-end
Enterprise Performance Management System, including categoryleading performance management applications, BI applications, BI
foundation and tools, and data warehousing. With Oracle Business
Intelligence, companies can identify metrics and create dashboards to
monitor environmental sustainability activities. With holistic visibility into
sustainability efforts, companies can confidently promote socially and
environmentally responsible activities.
• Oracle Governance, Risk and Compliance Manager (GRC Manager)
delivers end-to-end support for GRC processes—including best-in-class
infrastructure services for content and records management, identity
management and access control, and change and configuration
management—along with integrated intelligence for insight into the
status of all GRC activities across the enterprise. With Oracle GRC
Manager companies can monitor and report on compliance with global
regulations, while safeguarding their brand and reputation through
information reliability and data protection.