YOUR BEST CHOICE
Today’s Meeting
Dale Carnegie Training: Who we are
Our marketing position and quality
Where we are and where we’re going
What you get as a franchisee
The commitment required
Key characteristics of a franchisee
Values
We conduct ourselves and our business according
to the principles and teachings of Dale Carnegie.
Vision
To support our franchisees to be the premier, local
corporate training and development partner of
organizations everywhere in the world, producing
measurable business results.
Mission
To help our franchisees achieve extraordinary business
results for their clients and themselves by continually
improving the brand’s reputation for excellence in content,
delivery and franchisee support.
It all began…
Over 95 years ago…
Dale Carnegie’s landmark books
changed the way people
get things done.
How to Win Friends and Influence People
How to Stop Worrying and Start Living
The Quick and Easy Way to Effective Speaking
Through the Years…
Dale Carnegie’s proven principles have
been expanded and updated to keep pace
with workplace changes
Today Dale Carnegie Training programs
are delivered globally:
in over 70
80 countries
in more than 28
27 languages
by 2,400
2,800 certified trainers
Wall Street Journal & FRANdata
Proven Market Positioning
More than 8,000,000
successful participants
Position: a local resource
connected to the world
We understand local conditions
and global issues
We’re there when you need us
Travel costs eliminated
Virtually no downtime
The Dale Carnegie Competitive Edge
Our core competence is our facilitation skill –
a proprietary methodology that you acquire
with your franchise
Our trainers undergo the most sophisticated
certification process in the industry
Annual refresher training is required
Trainers must be re-certified every three years
Extensive offering of programs that get results
Quality You Can Rely On
Quality Management Systems
– ISO 9001 Certified
Product Development and Customization
Trainer Development and Certification
Assessment Service
The vast majority of North American
locations are accredited by the Accrediting
Council for Continuing Education and
Training (ACCET)
Courses recommended for college
transfer credit by the American Council
on Education (ACE)
Current Position and Future Goals
A worldwide franchise network operating
on six continents
Three-year history shows a growth rate
that is faster than the industry average
Continue to expand and develop franchise
opportunities globally
Select franchise opportunities available
for qualified candidates
What
You
Get
as a Franchisee
As
a Franchisee
You Get
a) Business
Model
A Dale Carnegie Training approved marketing model
A Dale Carnegie Training approved and proven sales model
Proprietary client and class administrative software
New Franchisee training at New York Headquarters
On-going sales training
Instructor training and certification
Field support at your location
An array of marketing programs to utilize
An “on the job training” apprentice program
As
a Franchisee
b) Corporate
and Local Websites You Get
On-line registration process
A variety of leads and inquiries
Opportunity to build e-mail database
through opt-in features
Customized local e-newsletter, tips
column and other electronic materials
As
a Franchisee You Get
c) www.sales.dalecarnegie.com
Marketing Materials
Brochures, Flyers, Mailers
Internet Banner and Print Ads and Press Releases
Market Research
Case Studies, Industry Studies, etc.
E-Tools
E-newsletters
E-Flyers
Case Studies
Selling Models, Proposals & Presentations
Branding
Access to logos and corporate guidelines
And much, much more…
As
a Franchisee
You Get
d) Sales
and Product Support
Proposal writing assistance used in responding
to customers needs
Product tailoring staff to customize and tailor new and
existing products for Franchisee’s clients
Participant evaluation – offers credibility for individual
or group measurement
Carnegie University – offers training events for new
and existing Trainers
Rapid Response Trainer Team (R2T2) – Trainers can be
deployed to any territory for short-term support.
Best Practices Website & Live Training – proven practices
from our field available online and via classroom training.
As
Franchisee
You Get
e) Ana
Active
Customer Base
To Help Drive Revenue
A partial list as of 2009
Adidas
Marske
Airbus
Mobily
Ahold
Oracle
American Express
Siemens
Boeing
Syngenta
Cargill
Time-Warner
Expro
Wal-Mart
John Deere
Wipro
As
a Franchisee You Get
f) Networking
Franchise Association
for peer support and idea sharing
Regional Meetings
Held in multiple locations
Annual Convention
Award Programs
Keynote Speakers
Best Practices Workshops
Awards Banquet
Investment Required
Franchise fee varies by Country
Number of Units vary with size and
revenue potential of the territory
Area Development Agreements available
Territories available in selected global markets
Financial Commitment
12 % Royalty
1½ % Regional Marketing Contribution
5% Local Marketing Investment Required
10-Year Term with Renewal Options
Guaranteed Minimum Production
Becoming a Franchisee
The exclusive right to deliver Dale Carnegie
live training in a defined and protected
geographic area
The power of a world famous brand with
proven results
Access to training and field support
A continuing stream of new products and
new marketing ideas
The immediate right to service Global
Accounts in your territory
In Conclusion
If owning a Dale Carnegie Training franchise is the business
opportunity that offers the challenge and the lifestyle that meets
your needs, then continue to read and discover what Dale
Carnegie Training looks for in a successful franchisee.
Franchisee Characteristics
Previous business or franchise experience
Ability to follow a proven system
Selling and/or managerial background
Active in business, civic, and social
organizations
A professional business approach
An established business network
Become the owner/operator
Five Major Reasons to
Invest in a Dale Carnegie
Training Franchise
An internationally recognized brand
Over 95 years of experience and growth
Time-tested and successful system
Proven principles; ever-changing products
Recognized resale value of our franchises
For info, call David Fagiano
631.415.9338 or
david.fagiano@dalecarnegie.com
The Dale Carnegie Training Franchise
For yourself but not by yourself