Healthy Schools Summit
June 5, 2014
Lori Boyd, MSN, RN & Kerri Lindberg, RD, LD
Joe R. Utley Heart Resource Center
Spartanburg Regional Healthcare System
Who We Are
• Background/history of “The Joe”
– SRHS Foundation, Heart Division (2007)
– Ribbon cutting, February 2010
– We have had over 50,000 individual “touches”
– Staff – Lori Boyd, RN and Kerri Lindberg, RD, LD
– Keywords – Collaboration, Resources
We Can! Was Launched in 2005
It is a collaboration of four NIH Institutes:
National Heart, Lung, and Blood Institute
National Institute of Diabetes and Digestive and Kidney Diseases
Eunice Kennedy Shriver National Institute of Child Health and Human Development
National Cancer Institute
National Institutes of Health (NIH) Collaboration
We Can! is a national education program –
developed by the National Institutes of Health
and designed to give parents, caregivers, and
communities a way to help children 8 to 13 years
old prevent overweight and obesity, and
maintain a healthy weight
Childhood Obesity: A National Public Health
Problem
 1 in 3 children between the ages of 2-19 are
overweight or obese
 80% of children who were overweight at ages 10-15
were obese at age 25
 The current generation may have a shorter lifespan
than their parents
What’s causing the increase in childhood
obesity?
What Behaviors Does We Can! Emphasize?
Nutrition: What Are Children Eating?
 Added sugar contributes to about 16% of the total calories in
American diets
 Pizza and candy consumption have increased by 425% and
180%, respectively, since 1977
 On average, Americans eat less than half
of the recommended amount of fruit per day
Did You Know?
According to a recent meta-analysis of studies in
Europe, the United States, and Asia:
Eating at least 200 grams of fruits per
day lowers the risk for stroke by 32%
(200 grams per day is approximately 2 medium sized apples)
For every 200 grams of vegetables, the
risk fell by 11%
SOURCE: American Heart Association, news release, May 8, 2014
Physical Activity: Are Children Moving
Enough?
 Only 26% of high school girls and 44% of high school boys get
at least one hour of physical activity 5 days a week
 Approximately 33% of elementary children
have daily physical education, and less
than 20% have extracurricular physical
activity programs at their schools
Screen Time (TV, video games, computers, smart phones)
 Nearly 30% of 0-1 year olds have a TV in their bedroom
 On average, 8-18 year olds spend about 4 and a half hours a
day watching TV and movies
 On average, 8-18 year olds spend about
an hour and a half on their phones
Why Focus on Parents/Primary Caregivers?
 Parents influence what children eat at home and act as
effective role models
 The home is a primary place for children to learn about and
get nutritious food, as well as to learn healthy activity habits
We Can! Parent Program
 Communities can run this 4session curriculum for parents
and caregivers
 Lessons focus on helping parents
make healthy behavior changes
at home:
– Energy balance
– Portion control
– Family physical activity
Four 90 minute sessions**
• Each includes Activities, Stretch Break, and
Handouts
– Energize Our Families: Getting Started
– Maintain a Healthy Weight: The Energy Balance
Equation
– What to Feed My Family: Manage ENERGY IN
– Less Sit, More Fit: ENERGY OUT
** Very flexible, may adjust to suit your audience needs
We Can! Materials
Low Literacy
Materials
Posters in
English and
Spanish
Tip Sheets
Cookbooks
go, slow, and whoa!
An activity to guide parents to make healthy
food choices for their family.
http://www.nhlbi.nih.gov/health/public/heart/o
besity/wecan/downloads/gswflashcards.pdf
We Can! Web site
We Can!’s Web site presents a wealth of information and
materials for all audiences
http://wecan.nhlbi.nih.gov
• New program – 6 years
and younger
• Partnership between
NIH and Children’s
Museum of Manhattan
(CMOM)
• Creative educational
approach for children and
adult caregivers
Lesson Plans – English and Spanish
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•
•
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My Five Senses
GO, SLOW, WHOA
Fabulous Fruits
Move to the Beat
Energy Balance
I Love My Veggies!
Perfect Portion
Dem Bones
Healthy Beverages
Smart Sleep!
Family Meal
Appendix: Family Health Journal
Why We Can! Needs Partnerships
 Our goal is to build partnerships with groups like YOURS to
strengthen our outreach activities
 Partnering together can best optimize We Can! program
recruitment/retention – which is critical to making a greater
impact on childhood obesity within OUR community
Brief Video
http://www.nhlbi.nih.gov/health/public/heart/o
besity/wecan/flash/default.htm
Help parents adopt healthier habits at home!
http://wecan.nhlbi.nih.gov
1-866-35-WeCan
(1-866-359-3226)
Thank You!
We would love to help you – let us know how.
Lori Boyd, MSN, RN
864 560-8185
ltboyd@srhs.com
Fast Facts: Media Smart Youth
• A program helping young people think critically to
make healthy decisions about the media they are
exposed to
• Ages 11-13
– Have had good success with down to ages 9 and up to
15-16 depending on the population.
• Use the older students to help younger
• 10 lessons
• 90-minute sessions
• Flexible schedule to fit your timing needs
The Importance of MSY
•
Reduced physical activity: Nationwide, less than one-third of all youth ages 6 to 17
engage in vigorous physical activity.2
•
Poor diets: Too often, youth are consuming too many calories, while not getting
enough of certain nutrients they need. Most U.S. youth eat less than the
recommended daily amounts of vegetables, fruits, and whole grains.3 And nearly
40% of the daily calories of youth ages 2 to 18 are empty calories from solid fats
and added sugars.4
•
Rising use of media, which is tied to an increasingly sedentary lifestyle: Youth ages
11 to 14 spend an average of 8 hours and 40 minutes each day using media.5
•
Frequent exposure to marketing messages for less nutritious foods: Studies show
thatchildren are exposed to between 14,000 and 30,000 ads on TV alone per year.
The majority of the advertisements are for food—primarily candy, cereal, and fast
food.6
Lessons: MSY
• Components:
–
–
–
–
–
3 Activities
Snack break
Action break
Closing statements
Take home handouts
• Big Production
– Created after completion of the
10 lessons
– Allows participants to creatively
promote their own better
nutrition or increased activity
messages through media
• Example: Lesson 8
– Activity A: Foods in the Media
and Thinking about Packaging
– Snack Break: Better Bones
Sundaes and More
– Activity B: Building Better Bones
– Action Break: Weight-Bearing
Fun
– Activity C: Mini-Production: Your
Attention Please!
– Finishing Up the Lesson
– Take home handouts:
• Scavenger Hunt: Digging for
Calcium
• Better Bones Sundaes Recipe
• Tips for Media-Smart Parents
Lesson 3, Activity B
ACTIVITY FROM MEDIA SMART
YOUTH
Get Your Own Toolkits
• WeCan!:
– http://www.nhlbi.nih.gov/health/public/heart/ob
esity/wecan/tools-resources/index.htm
• Media Smart Youth:
– http://www.nichd.nih.gov/msy/materials/Pages/d
efault.aspx
Other Resources
• Weight of the Nation films
• Grocery Store Tours
– Grocery store tour in Media Smart Youth
• Paper handouts
• Kids EatRight Toolkits
– http://www.eatright.org/programs/kidseatright/a
ctivities/content.aspx?id=6442459508
48 Veggies!
Artichoke
Arugula
Asian greens
Asparagus
Beans
Bean sprouts
Beets
Bell peppers
Bok choy
Broccoli
Broccoli flower
Broccoli raab
Brussels sprouts
Cabbage
Carrot
Cauliflower
Celery
Chard
Collards
Corn
Corn salad
Cucumber
Eggplant
Endive
Fennel
Hot pepper
Kale
Kohlrabi
Leek
Lettuce
Lima bean
Okra
Onion
Parsnip
Pea
Potato
Pumpkin
Radicchio
Radish
Rhubarb
Rutabaga
Spinach
Squash
Sweet potato
Tomatillo
Tomato
Turnip
Zucchini
Berry, Berry Crazy!
Blackberries
Blueberries
Boysenberries
Cloudberry
Cranberries
Elderberries
Gooseberries
Marionberries
Raspberries
Strawberries
Tayberries
17 Apples!
Braeburn
Cameo
Cortland
Fuji
Gala
Ginger Gold
Golden Delicious
Granny Smith
Honeycrisp
Jonagold
Jonathan
McIntosh
Nittany
Pacific Rose
Paula Red
Red Delicious
Wealthy
8 and a Bonus “B”
Bean sprouts
Beans
Beets
Bell peppers
Bok choy
Broccoli
Broccoli flower
Broccoli raab
Brussels sprouts