FOR IMMEDIATE RELEASE
GOT A HANKERIN’ FOR THE WILD WEST? NEW APP FROM THE PINKERTONS
TELEVISION SERIES ALLOWS FANS TO SADDLE UP AND STRIKE A POSE
Technology Puts a ‘Wild West’ Spin on the Selfie Craze
Winnipeg MB & Los Angeles CA (February 25, 2015) -- Producers of The Pinkertons TV Series have
launched “Outlaw Yourself,” an exciting app that allows players to make ‘wild west’ wanted posters from
their own images.
OUTLAW YOURSELF
Award-winning digital agency Tactica Interactive developed the #OutlawYourself app, which lets users
become cowboys, gunslingers, saloon girls, prospectors and lawmen, by pasting their faces into authentic
western-style scenes and accessorizing with bandanas, eye patches, facial hair, scars and more. The end result
is a high-quality, sepia-toned, user-generated custom mugshot that can be downloaded, shared on multiple
social media platforms, or made into wanted posters.
“Outlaw Yourself is a fun way for people to connect with their inner-outlaw and immerse themselves in the
Wild West,” says Tactica Interactive CEO and creative director Kevin Glasier, whose team came up with the
idea for the app.
Suzanne Berger, executive producer added ““The app brings all the playfulness of the old-timey wanted
poster to the comfort of your computer or tablet.”
Adam Moore, who co-created the series along with Kevin Abrams, is delighted by the app: "Kevin and I
think Outlaw Yourself is an ingenious way to bring our audience closer to the show by making them part of
our world of 1860's crime solving."
For Canadian fans, #OutlawYourself enables entry into a contest to win a behind-the-scenes trip to The
Pinkertons TV Series. From their home base at the Delta Hotel in Winnipeg, contest winners will travel to
Grosse Isle, Manitoba, to visit cast and crew live on the set. They’ll also visit some of Winnipeg’s most
popular tourist attractions, including the brand new Canadian Museum for Human Rights.
It’s the first partnership of its kind in Manitoba between a television series, Tourism Winnipeg, and Travel
Manitoba, and a win-win initiative that ties in awareness of the series with tourism efforts for Winnipeg and
Manitoba – a popular production location that bears a striking resemblance to the American Midwest.
More on page 2…
Outlaw Yourself… page 2
ABOUT THE PINKERTONS TV SERIES
Set in the “Wild West” of Kansas City circa 1865, The Pinkertons TV Series is an original action-adventure crime
procedural drama that draws from the real cases of Pinkerton’s National Detective Agency. The series follows
founder Allan Pinkerton (played by Angus Macfadyen), his son William (Jacob Blair) and America’s first
female detective Kate Warne (Martha MacIsaac).
Long before the FBI and the Secret Service, the Pinkerton’s National Detective Agency was the most vigilant
law enforcement organization in the land. They revolutionized detective work by pioneering numerous
forensic technologies, implementing surveillance, and using disguises to aid in undercover work to gather
intelligence on suspects. With employees and offices in over 100 countries across six continents, Pinkerton is
still in existence today and maintains an unmatched reputation for protecting clients and their assets around
the globe.
Production of 22 one-hour episodes began in August 2014 and runs through March 2015, shot on location in
Manitoba. The primary production location is the small town of Grosse Isle, home to the Prairie Dog Central
Railway – one of the oldest vintage operating trains in North America.
The Pinkertons TV Series premiered in the US in October 2014, in first-run syndication on 211 channels across
the country. The CHCH TV broadcast, which began in January 2015, marks Canada’s first showing of the series.
The Pinkerton National Detective Agency logo and Pinkerton’s® is a registered trademark of Pinkerton Service
Corporation used under license.
ABOUT THE PRODUCTION
The Pinkertons TV Series is executive produced by Suzanne Berger of Rosetta Media (Toronto), and Phyllis
Laing of Buffalo Gal Pictures (Winnipeg). The series was created by Kevin Abrams of Alpine Labs (Los
Angeles), and Adam Moore, who also serve as executive producers and writers. Larry Lalonde and Phil
Bedard are showrunners and executive producers.
The Pinkertons TV Series is distributed in the US by Rohrs Media Group, and seen on station groups
including Tribune, Weigel, Hearst, LIN, Meredith, Cox and the CW PLUS. Zodiak Rights, the international
distribution arm of Zodiak Media, is distributing the series internationally.
The Pinkertons TV Series is produced in partnership with Channel Zero (parent company to CHCH TV), and
with the participation of Manitoba Film and Music. www.pinkertonstheseries.com
-- 30 -MEDIA CONTACTS:
Canadian Publicity for The Pinkertons TV Series:
RoseAnna Schick/RAS Creative
204-783-7600
rascreative@yahoo.ca
For information about Pinkerton (the company):
Julie Kabanuk
734-680-8248
julie.kabanuk@pinkerton.com
US Publicity for The Pinkertons TV Series:
Maggie Begley/MBC
310-390-0101
maggie@mbcprinc.com