GROUP 5
4A4C0079Joan
4A52019Angel
4A30H056Amanda
4A452018Jennifer 4A4C0010Natalie 4A465007 Chantel
Hertz is an American car
rental company with
international locations in
145 countries worldwide.
LOCATION
Hertz operates in 145 countries. Outside the
US, Hertz has company-operated locations
in 18 countries, the rest being franchises. As
of December 2012, the Company had
approximately 3,210 staffed rental locations
in the United States and around 1,215
staffed rental locations internationally
1918 The company was founded by Walter L. Jacobs.
1923 renamed it "Hertz Drive-Ur-Self System"
History
1925 sold a controlling interest in the Yellow Truck
and
Coach Manufacturing Company to General Motors.
1943 purchased the remaining shares.
1953 Hertz arranged for The Omnibus Corporation, which he also
owned, to purchase the car rental business back from GM.
●1954 bought New York truck leasing company,Metropolitan
Distributors
●1967 became a wholly owned subsidiary of RCA but was
operated as a separate entity
●1987 Hertz was sold to 'Park Ridge Corporation', owned
by Ford Motor Company and members of Hertz senior
management.
●1988 Volvo North America Corporation invested in Park Ridge
Corporation
2005
2005
2005
2006
2010
Marketing Strategy
Hertz is cooperating
with the airline
company.
There are many airline
company have partnership
with Hertz such as
Southwest Airline,
Singapore Airline, Eva Air
and 68 airline worldwide
including. If you are those
airline company regular
customer you can apply
for Hertz VIP.
Fast reservation
Preferential
treatment
Discount
Advantages
Variety of Car
Classification
24 hour roadside
assistance
Hiring and returning
the car in different
location
Futures Trends
Expanding
market share
Branding
Green Initiative
Product & Service
Types of Rental
Hertz #1 Club Gold
Offers credit card
customer instant return
service
Free car class upgrade
Faster reservation and
rentals
Hertz Fleet Management
Strong purchasing power, vehicle
maintenance and servicing management
tyre servicing management
settlement of insurance claims
motorway vignette fleet
reporting and management
Car
Specialty Cars
In 1996
GT50H Ford Mustangs
Designer Carroll Shelby
Corvettes
Jaguar XK-Es
AMC AMXs
Special Equipment
Gross Income
• Hertz Car Rental & Sales faces tough competition from companies
such as Avis.
• In our report we analyze the gross income of the company
between 2007-2013.
• 2007 - Hertz Car Rental generated a positive net income of $284.2
million.
• 2008 -The company had a negative net income of $1,185.9
million. This was due to the economic recession in 2008.
• 2009 - Hertz Car Rental experienced another negative net income
of $111.3 million.
• 2010 - Hertz Car Rental generated more than $1 billion in
revenues according to the online article found on Yahoo! Finance.
This was a $100 million increase from the revenues Hertz Car
Rental experienced at end of the 2009 fiscal year. It also allowed
Hertz Car Rental to open 250 more locations in the off-airport
market.
• 2013 - Worldwide revenue for the full year
2013 was $10.8 billion, an increase of 19.4%
over the prior year.
– U.S. car rental revenues for the year increased
29.2% to $6.3 billion. International car rental
revenues for the year increased 5.0% (a 4.7%
increase excluding the effects of foreign currency)
to $2.4 billion.
– Revenues for worldwide equipment rental for the
year increased 11.0% (an 11.5% increase excluding
the effects of foreign currency) to $1.5 billion.
Hertz’s Continuous Growth
• Hertz Car Rental is currently in the process of expanding
their business using the continuous growth strategy of
market penetration to increase their sales and revenue in
the off-airport market.
• Hertz Car Rental is increasing their off-airport locations
to directly compete with Enterprise Rent-A-Car.
• They plan to double their market share in the off-airport
market segment within the next 2-3 years.
• Like all companies, the orientation and emphasis on
customer service is critical to the success of their
business. Customer service is important to win market
share, remain competitive and continue operations.
• Having a global operational structure has allowed Hertz
Car Rental to compete as equals against their
competitors.
• Continuing expansion into global markets will create new
customer relationships, bring in substantial revenue, and
increase their market share.
• They have also set themselves apart from the
competition by offering their Rent-it-Here/Leave-it-There
program which allows consumers to rent a car for one
way travel without having to worry about the obligation
to return the car to its original Hertz Car Rental location.
• All of these strategies are the developed by the group of
smart and skilled employees the company has.
Hertz in Taiwan
Short-term rental: Someone help you driving car
for touring. Renting a car for one day
Long-term rental: Sign a contract
Making a reservation and payment in Taiwan and
picking up the car at the destination
Hertz Commercial in 1974
Thank You!
For the most beautiful trip!