Statement of Work (SOW)
This Document summarizes Chazni Marketing Group development and services to be rendered on behalf
of Bed Bug Doctor. Document includes service options, pricing and timelines.
Please review and get back to your CMG Project Manager as soon as possible.
1.0 Considerations
Bed Bug Doctor (BBD) seeks to create a website that captures demand for people looking for bed bug
termination. Based on a cursory review of project we suggest the following:
Strict Adherence to Keys to Small Business Success:
1. Correct Marketing Message
2. Targeted Marketing Efforts
3. Streamline Process to Capture Demand
4. (then) Marketing Materials
From experience in working with hundreds of small businesses we know that marketing materials
(business cards, brochures, websites) have very little to do with success. Despite this, many small
business start by focusing on marketing materials before answering key questions like.
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Who is my market?
What do they want?
Who are they getting services from now?
How is my business better at serving the target market?
What is my core business message?
What am I best at?
Etc.
Answers to these questions can help BBD create a targeted message that fits the needs and wants of
potential clients. From that point marketing materials like the company website should be developed as
part of a strategic plan. We have a few online articles to help you hash out some of these basic questions
(click here)
2.0 Quick Marketing Plan
At the very least we suggest a quick market study to tell us how to develop marketing materials. For
example
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Who are target markets?
Who are core competitors?
What services does your company provide that have competitive advantage?
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What is your company’s core message?
A client intake sheet with many of these questions can be found here
We did a quick study on Google searching for various keyword combinations of Bed Bugs including local
searches using San Francisco. We found very few dedicated local companies that focus only on Bed
Bugs. Most top search results are from articles on heavily trafficked websites like sfgate.com,
bedbugregistry.com, sfbg.com.
What this tells us is that the search term Bed Bugs & San Francisco has very little traffic, which indicates
one of two things.
1. There is little market demand (or we may have the wrong keyword combinations)
2. There aren’t many dedicated suppliers to capture demand (at least locally –
www.bedbuginspection.info - seems to be prominent)
Depending on which is true should influence Bed Bug Doctor’s marketing approach. If there is little
market demand then much of BBD’s marketing efforts should focus on educating the market about the
problems that bed bugs present.
If there aren’t many dedicated supplier to capture demand then Bed Bug Doctor’s job is to blitz the market
letting people know BBD is open and ready for business.
Either way, below are some general marketing strategies we recommend:
1. Spend time to find profitable keyword combinations that people use online to find information
on bed bugs. (see below Google keyword output)
2. Spend time getting into local media (news papers, local news, etc. ). The top spots on Google
for Bed Bugs all belong to publishers. Publishers are always looking for Opinion Editorials and
news about problems that scare people. Ten mentions in various news outlets can position Bed
Bug Doctor better than $1,000’s in marketing.
3. Participate in Social Media: BBD should use social media services like facebook and twitter to
disseminate information. It’s cheap, fast, and effective.
All three of the above suggestions are free or relatively cheap ways to drive traffic to bedbugdoctor.org.
3.0 Website
We took a look at www.bedbugdoctor.com along with some competitor website and have the following
suggestions.
1. Stay Away from Click & Build Websites: though considerably cheaper than having someone
develop a website, a click and build website in the long run costs companies business. How
much it costs is hard to quantify, but we can clearly see that successful companies (small and
big) have professionally developed websites.
2. Use Design That Can Hold Information: we believe that a big part of BBD success will be
educating people on the problem and solutions. So we suggest a design that holds information
well. Designs like: (1, 2, 3, 4, 5, 6) – Note these are not recommended layouts, only examples to
showcase possible ways to display a lot of content.
3. Unique (Color, Logo, Pictures): as a small company BBD will want to do everything it can to grab
attention. Use of color along with custom logo and pictures can go a long way in differentiating
BBD from the competition. For example (1, 2, 3, 4, 5, 6 – note #6 has a link to a feature on abc,
this is an example of getting on local media)
4. Scare People Further: if people are searching for bed bugs they have a concern. BBD’s job is to
make sure the concern becomes full blown fear, so users can see the complete value of services
offered. To do that we suggest the strategic use of pictures and video.
4.0 Estimated Cost
Full Marketing Plans start at $1,000 which includes 30 hours of services.
Websites vary depending on feature set. A website that rivals the examples above and includes
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Custom logo, color scheme
6 Core page Design (Home, About, Services, Contact, etc)
Video, picture, and content integration (note we will BBD content you provide)
Integrated blog (something we think is critical to ranking high on Google – see keyword
recommendations)
Free SEO (see SEO package below)
Contact form for users to send information
Hosting setup and upload
Estimated Cost: $1,350 - $2,000
Timeline:
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Marketing Plan: 7-10 business days
Website: 10-12 business days after content is collected
5.0 Payment Guidelines
Payment for CMG projects are as follows:
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50% project deposit before work begins
25% after work sign off phase 1
25% before launch or turnover of materials
Payment Options Below:
Payment Options
Pay By Mail : Check or Money Order
Pay Online: PayPal
Chazni Marketing Group
144 Somersby Blvd
Pooler, GA 31322
Click Here to Send Payment To: pay@chazni.com
6.0 Agreement
CHAZNI MARKERING GROUP STANDARD AGREEMENT Less than $20,000
This Agreement is made on Tuesday, March 22, 2016, between Bed Bug Doctor / Bed Bug Doctor (BBD)
("Client") and CHAZNI MARKETING GROUP (CMG).
In consideration of Client retaining CMG to conduct an independent study for Client, it is agreed as follows:
Compensation and Term: Agreed upon compensation is (see total agreed price below) given the SOW is
followed and not amended due to client changes. If client seeks changes outside of given SOW compensation will be
billed out at $$50 per hour for work that exceeds hour outlined in SOW.
The above includes (SEE SOW ABOVE) provided the following stipulations be met [Payment schedule be kept at
a reasonable pace (no more than 2 weeks behind) & All materials are provided: content, pictures, and other elements
for site]
The fees included above do not include other cost incurred from the maintenance and administrative costs of site
including. (hosting, maintenance, domain name registration, printing, shipping, etc.)
Independent Contractor: CMG acknowledges that the services rendered under this Agreement shall be solely as an
independent contractor. CMG agrees that, except as directed by Client, it will not at anytime during or after the term
of this Agreement disclose any Confidential Information to any person whatsoever.
Either party to this Agreement may terminate this Agreement with or without cause by providing at least seven
days written notice to the other party. All work wherein this point shall be compensated for at a prorated rate based
on percentage of project completion. [CMG STANDS behind its work and wants to guarantee it by allowing you to
opt out at anytime]
Governing Law: This Agreement shall be construed and enforced in accordance with the laws of the State of GA.
Sign and Return to CMG Project Manager (fax 1-800-906-3141)
CHAZNI MARKETING GROUP
CLIENT
BY:
CMG
BY:
BED BUG DOCTOR (BBD)
NAME:
HASANI LATEEF X
NAME: BED BUG DOCTOR
Signature:
Signature (Print or Digital):
Title:
Date:
VP Of Marketing
Tuesday, March 22, 2016
Title:
Date:
Email with Digital Signature | Print for Traditional Signature
Fax: 1-800-906-3141 or Mail: 144 Somersby Blvd, Pooler GA 31322