Conducting the 2010
Census in Your Community
New Jersey State Data Center
Annual Network Meeting
Rutgers – The State University of New Jersey
June 11, 2008
Philip Lutz, Assistant Regional Census Manager
Philadelphia Region
U.S. Census Bureau
Our Job is to Count Everyone – Once!
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3.570 million NJ housing units (est)
Thousands of group quarters
Language challenges
Coverage challenges
Demographic challenges
“It’s In Our Hands….”
Major Census Activities
in a Nutshell
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Geographic Participant Programs
Address List Development
Questionnaire Delivery
Residency Rules
Household Enumeration
Group Quarters Enumeration
Language Assistance
Recruitment Efforts
Partnership Efforts
Geographic Participant
Programs
BAS - Boundary and Annexation Program – Annually
(2010 Census uses January 1, 2010 Boundary)
PSAP – Participant Statistical Areas Program - 2009
Review and update Tracts, Block Groups, and
Census Designated Places
TSAP – Tribal Statistical Areas Program - 2009
Address List Development
2008 Local Update of Census Addresses
2009 Address Canvassing (spring / summer)
2009 Group Quarters Validation (October 2009)
2010 Update/Leave (March 1 – April 2, 2010)
2010 New Construction
Questionnaire Delivery
• Questionnaires are delivered or mailed
to all housing units in March 2010
• March 8-10
• March 15-17
• March 22-24
Advance Letter
Questionnaire
Reminder Postcard
• APRIL 1, 2010
CENSUS DAY
• April 6-15
Replacement Questionnaire
Residency Rules Guide Where
People are Counted
• Where you live or sleep most of the
time
• Snow Birds
• College Students
• Institutionalized Populations
• Self-reporting
Enumeration Overview
• Group Quarters Enumeration
• Military GQ Enumeration
• Service-based Enumeration
• GQ Enumeration
• Enumeration at Transitory Locations
• Nonresponse Followup
• Update / Leave areas
• Mailout / Mailback areas
• Field Followup
Household Enumeration
• Nonresponse Followup (NRFU)
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Most costly component of the census
Enumerators visit close to 40 million addresses
Multiple attempts made with households
Multilingual enumerators
Hired locally
Late April, May, and June 2010
Group Quarters Enumeration
Group Quarters Validation (October 2009)
Group Quarters Advance Visit (February – March 2010)
Service-Based Enumeration (March 29 – 31, 2010)
Targeted Nonsheltered Outdoor Locations
Shelters
Soup Kitchens
Regularly Scheduled Mobile Food Vans
Military Group Quarters Enumeration (April – May 2010)
Group Quarters Enumeration (April – May 2010)
Enumeration of Transitory
Locations
• Counts people who do not have a Usual
Home Elsewhere at time of operation.
• Includes RV parks, campgrounds, hotels,
motels, marinas, racetracks, circuses, and
carnivals.
• Transitory locations identified during Address
Canvassing, plus local knowledge
• March 22 to April 16, 2010
Language Assistance
• Spanish / English Questionnaire
• Telephone Questionnaire Assistance
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English
Spanish
Chinese
Korean
Vietnamese
Russian
Language Assistance Guides (51+ languages)
Language Identification Flash Cards (51+ languages)
Multilingual Enumerators
Questionnaire Assistance Centers
Be Counted sites (6 languages)
Recruitment Efforts
• Two big recruiting drives
• National Address Canvassing - October 2008 to April 2009
• Nonresponse Followup - October 2009 to April 2010
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Approximately 3 million applicants needed
Toll-free Jobs Line - activated in October 2008
Recruiting Website
Recruitment Advertising
Local recruiting and testing
Multilingual applicants needed
Hiring Waivers
RECRUITMENT EFFORTS
• 6 Management Positions per Local Census
Office
•Locality Based Pay Scale
•2009 New Jersey Enumerator Rates $14.00 to
$18.75
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The Environment We Work In
• Post-9/11 Terrorist
Psyche
• Charged Political
Environment
• Hyper-charged
Immigration Debate
• Growing Diversity in our
Nation’s Population
• Growing concerns
about privacy and
security
• Deepening distrust of
government
• Measuring up to the
“Best Census Ever”
Goals of the Partnership Program
• Increase mail response
• Reduce the differential undercount
• Improve cooperation with enumerators
What Methods Will Partnership Use?
• Complete Count
Committees
• Partner Support
Program
• Tribal Liaison Program
• Targeted Outreach to
Hard-to-Count
populations
• Language Support
Program
• Be Counted/
Questionnaire
Assistance Centers
• Faith Based
Organizations
• Census in Schools
• Immigrant and Foreign
Born Outreach
• Localized Promotional
Materials
• Thank You Campaign
Complete Count Committees
 Volunteer committees
established by local or
tribal governments
 Motivate other community
leaders to get involved
Local
Media
Community
organizations
Neighborhood
Associations
CCC
 Urge community
participation in census
 Conduct targeted outreach
within Hard-to-Count
areas
Government
Agencies
Businesses
Census 2000 =
11,800 CCCs
Be Counted / Questionnaire
Assistance Center programs
• Be Counted sites
are locations
where people go
to get a blank
questionnaire if
they feel they were
missed.
• Questionnaire
Assistance
Centers are
locations where
individuals receive
help completing
their
questionnaire.
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April and May 2010
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Paid Questionnaire
Assistance Center
Representatives
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30,000 QACs and 40,000
BC sites in community
locations
What Can Communities Do?
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Form Complete Count Committees
Strategize with regional partnership staff in joint outreach efforts
Convene a 2010 Census Kick-off with key leaders
Motivate high-level community leaders to support census
Mobilize community-specific Complete Count Committees
Urge local constituents to apply for a census job
Educate constituents about importance of being counted
Publicize census participation at all levels including communityspecific festivals, parades, and special events
• Create and distribute 2010 Census promotional materials
What Can Communities Do?
• How can we increase mail response in our
communities?
• What strategies can we implement to reduce
differential undercount?
• Who are the best spokespersons we can
recruit as Census Advocates?
• When should we stage each phase of this
mobilization campaign?
For more information about the 2010 Census in New Jersey,
contact your Regional Census Center (RCC) Philadelphia RCC *
1234 Market Street, Ste. 340
Philadelphia, PA 19107
Ph: 215-717-7600
New York RCC**
330 W. 34th Street, 13th Fl.
New York, NY 10001
Ph: 646-233-2000
*Phila RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland,
Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties
**New York RCC coverage area = Bergen, Essex, Hunterdon, Middlesex, Morris,
Passaic, Somerset, Sussex, Union, Warren count