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PGA CAPITAL
> ABOUT
PGA Capital services the real estate, development, capital markets and investment
sectors through the provision of a suite of complimentary services held within Project
Group Asia. Together with our skills, we utilise our network of investment, development
and professional service partners to best navigate the needs of our clients and
stakeholders, and deploy expert solutions around opportunities structured to optimally
meet the requirements of any given challenge.
> STRUCTURE
1. Capital and investments
Through our extensive network in the Capital Markets and Investments sectors, we are
well equipped to assist our clients in the sourcing and structuring of premium capital best
served to their respective endeavours. Our deep network spans the globe, providing the
ability to source and structure capital requirements creatively, matching products with
strategically aligned investors that best suit their needs.
2. Representation and brokerage
Our strong market connectivity and experience enables PGA Capital to provide
representation and brokerage for opportunities across both the both real estate and
product sectors. We utilise our network to bring quality off-market opportunities to
investors, and offer advice and services that ensure that our clients are represented in a
manner that sees maximum value achieved for them in their transactional endeavours.
3. Asset management
Our innovative asset management strategies lend from the various elements of our
company structure to approach asset management in a manner that creates “asset
optimisation”. We inject our capabilities in building energy management (PGA Sustain)
and product positioning (PGA Creative) into our asset management platform to create an
offering that truly differentiates from that of traditional asset managers. Through this, we
not only reduce the operational costs of an asset, but are constantly evaluating the
correct positioning of the product. The result is the creation of the best value proposition
and tenant environment for users. Our expertise and integrated company capabilities
provides
4. Research and advisory
Gaining a thorough assessment of a market is imperative prior to any investment. PGA
Capital assists our clients in undertaking analysis of their selected market sectors that
have relevance to them, providing them with benchmarks relating to market
environment, history, future direction and competitors on which they can base their
strategies for proposed initiatives.
> Knowledge Center
> Articles and White Papers
PGA Sustain
Making better places...and making places better ©
> ABOUT
PGA Sustain delivers sustainable solutions to today’s environmental and business
challenges.
We work across the following areas:
Sustainable best practice business consulting
Eco-positioning for property assets and organisations
Agency mechanisms for sustainability-focused products and services
Sustainability Funds and Funds Management
We focus on delivering true value to stakeholders and clients through implementation of
financially rewarding initiatives that similarly offer value to the environment and its
inhabitants alike.
Fusing international best practice experience with local knowledge in-market, our diverse
and comprehensive expertise forms the platform for our capabilities as a consultancy
offering, as well as a mechanism for our product, fund and property development
initiatives.
Our extensive understanding of delivery / project management, the design professions,
real estate and investment markets, branding / product-to-market processes and
sustainable best practice culminate in a holistic offering that provides optimal solutions
for our clients and stakeholders.
How can we support your aspirations?
PGA Sustain brings international, in-market and relevant experience to our clients and
partners. Our consulting platform combines technical analytical expertise, strategic
planning and creative market positioning tools into a single point of resource for strategy
focused around sustainability.
Within our combined group services platform, we offer stakeholders access to skills,
knowledge and services around sustainability that are usually not held within a single
organisation. Our commitment to creating optimal solutions to our stakeholders’
objectives is core to our business. We create business strategies, manage processes
and harness delivery.
Sustaining today and tomorrow
> STRUCTURE
1. Services
Every project is unique and requires a tailored approach. Through our palette of interconnected service lines, we are able to provide a scope of capabilities that will
comprehensively deliver. These integrated specialist capabilities are in the areas of:
Real estate investments, leasing, and real estate market understanding
Project management
Schedule and cost management
Resource identification / management & managed delivery
Strategic planning management
Design and design team management
Construction administration
Close-out and commissioning management
Sustainable industry best practice strategic consulting
Energy auditing and strategic initiatives for operational efficiency & reduction of carbon
footprint
Brand (re)positioning around sustainability
Market research and planning – stakeholder interviews, competitor analysis, brand and
product audits
Advisory White Paper production for firms as educational tools around the sustainability
industry
Corporate Social Responsibility (CSR) – leadership in establishment & implementation
of appropriate
CSR
Certification – Direction for, and management of, LEED® certification for projects
Products – A suite of best-in-class energy efficient products and technologies that we
represent that
can be incorporated into projects
We have serviced projects of various types and scales including Commercial /
Corporate, Retail, Hospitality / Resort, Residential & Multifamily, Government & NPO,
Infrastructure, Health Care and Critical Systems projects.
Strategic Advisory & Client Representation:
Strategic direction
Program, schedule & cost oversight
Centralised data collection & monitoring
Assistance in training & development
Preferred vendor selection & master agreements
Regional sustainability program
White papers & market intelligence
Regional marketing & communications strategy advisory
Project-based deliverables
Energy overview assessment
Energy management program services
Energy audit
Energy Capital Investment Plan (ECIP)
Electric / fossil fuel procurement
LEED® services
Administration
• New Construction / Major Renovation
• Commercial Interiors
• Existing Buildings – Operations and Maintenance
Energy modeling
Commissioning
• Retro-commissioning
• Re-commissioning
• New construction / major renovation commissioning
Real estate services
Assistance on commercial terms
Procurement strategy
Classification of works
Project management services
Creation / confirmation of project briefs
Schedule oversight
Budget oversight
Construction oversight
Sustainability services
Greenhouse gas inventory
Climate action plan
Communications and marketing services
Asset specific sustainability marketing
Localised content & key messaging
Local community initiatives
2. Energy audit and facility planning
Facilities that utilise advanced techniques and processes to promote energy efficiency
are known as “green buildings”. There are numerous certification systems globally that
assess green attributes of facilities, however the United States Green Building Council’s
(USGBC) Leadership in Energy and Environmental Design accreditation system (LEED),
has gained a reputation as the most prominent system internationally.
Real estate trends indicate that enhanced market perception, and thus marketability, of
green buildings is driving a profitable new market space in all sectors. Companies and
landlords are becoming increasingly aware of the spaces they occupy and demand for
green buildings is rising rapidly. PGA Sustain provide solutions for our clients that can
result in financial rewards through facility cost savings while assisting them in projecting
their “green” image to the market.
While many “green” efforts provide long-term benefits, energy management can provide
short-term savings, which, in turn, can fund other investments. Our experience suggests
that 60-80% of an institution’s greenhouse gas emissions come from building energy
consumption, explaining why we believe an environmental program has to begin
strategically with an energy audit. Energy costs money and energy costs resources.
Smart strategies and programs focused around use of energy can reduce operational
cost and improve profitability…our 360º approach provides a mechanism for our clients
to realise this.
Let PGA Sustain develop a roadmap for you
An Asset Assessment includes a comprehensive evaluation of your facility’s
architectural, mechanical / electrical / plumbing (MEP), landscape, codes, and
accessibility requirements to generate a detailed description of current asset status. This
study comprises a full audit of hardware, energy usage and billing history.
We generate a Greenhouse Gas Inventory that provides the baseline required as a
starting point for benchmarking greenhouse gas emissions and in assisting to identify
and quantifying their impacts. We establish a master framework for Carbon Footprint
Management, detailing actions such that resources can be allocated to areas of greatest
impact.
Our final report identifies proposed low, medium and high cost action programs and
payback timelines. We calculate the impact of deferred maintenance and develop a
priority matrix that helps manage capital and operating budgets for facility operations
staff, asset managers and company management. We outline funding levels needed
and provide a transparent, quantifiable methodology to save money on asset
operation.
Why sustainable “Green” facilities?
3.
Corporate Social Responsibility (CSR) and Company policy
planning
PGA Sustain know that within any company or organisation, the most efficient way to
start with sustainability planning is by engaging key management on issues of policy and
broad company strategy. Defining mission critical parameters and boundaries sets the
stage for all future sustainability programs within an organisation. Our Project Orientation
Program is designed to assess a client`s current assets and policies, and gauge
attitudes towards change and innovation. We assess investment levels that a client is
ready to make into sustainability, balancing this within the context of program goals and
objectives.
A comprehensive vision of sustainable development can be
defined by four broad objectives:
social progress which recognises the needs of everyone within a group or
organisation
effective protection of the environment
prudent use of natural resources
maintenance of high and stable levels of economic growth and employment
Sustainability by definition implies operating in a socially responsible manner while
protecting the environment, and valuing the well-being of employees, consumers,
society and culture.
We are always mindful that metrics for successful sustainability must be sensitive to
profitability while taking into account the broader definition of a more sophisticated and
long-term set of objectives and outcomes.
Our CSR program is designed to craft and hone organisational policy; creating the
project`s guiding vision, and producing an implementation strategy for these objectives,
targets and performance improvements… culminating in an appropriate CSR Policy and
message to market.
Starting at the top, “looking at the big picture”
4. Commissioning
Successfully commissioning of an asset and ensuring optimal operations requires
verification of the installation and operation of a facilities` systems from initial design
through to post-occupancy. PGA Sustain`s commissioning process is designed as an
independent review and verification of the installation and performance of a facilities`
combined energy systems. Three types of commissioning exist:
1. Commissioning
2. Re-commissioning
3. Retro-commissioning
Commissioning for newly constructed or majorly renovated buildings is a three-stage
process. It begins in the design phase of the project, continues during construction, and
finishes when the completed building is turned over to the owner and operators.
Commissioning acts as the bridge between these phases. Retro-commissioning and recommissioning are the processes of testing the HVAC Systems in an existing building to
ensure the systems continue to operate as originally designed. Advantages of retrocommissioning and re-commissioning processes are to evaluate the existing sequences
of operation in order to determine if changes in technology and the external energy
markets warrant a change. Retro-commissioning refers to commissioning performed in
an existing building in which commissioning was not previously carried out. Re-
commissioning implies that commissioning was previously carried out and needs to be
done again. This is a prerequisite to be eligible for energy certifications such as the
USGBC (United States Green Building Council) LEED® (Leadership in Energy and
Environmental Design) certification. This multi-disciplined process ensures that a new
facility will actually operate the way it was intended…maximising efficiencies, reducing
costs, mitigating risks and minimising your carbon footprint.
5. LEED services
®
PGA Sustain has extensive experience in working with LEED®. LEED® is the most
recognised global brand for sustainable rating systems. Our team can guide a project’s
process from planning to certification. We first meet with the project team to determine
the most appropriate choice rating system [New Construction (NC), Existing Buildings –
Operations and Maintenance (EBOM), Commercial Interiors (CI), and Core & Shell (CS)]
and target range for the project (certified, silver, gold, platinum). PGA provides LEED®
administration and consulting, which consist of shepherding the project through the
rating system credits completion and providing mechanisms for clients to achieve their
objectives around sustainable best practice.
Energy modelling utilises a computer-simulated model to make comparisons with a
baseline building. Energy modelling can be provided for two purposes. When used as a
tool for achieving LEED® for New Construction (NC) credits, the proposed design of the
project site is compared with a baseline building, constructed using the guidelines set
out in the American Society of Heating, Refrigeration, and Air-Conditioning Engineers
(ASHRAE) “Energy Standard for Buildings Except Low-Rise Buildings”. Energy
modelling can also be used in conjunction with an Energy Capital Investment Plan
(ECIP) to analyse the impact of energy projects. In this case, the baseline would be the
design without energy efficient measures added. When used in this way, energy
modelling can be an effective tool for determining payback.
Certification programs such as LEED® provide an example to the community. They not
only have the power to influence tenants to be more energy efficient and environmentally
conscious, but also can have a positive effect on staff and on connected and / or
surrounding businesses. Furthermore, they can have a positive effect in raising rental
rates and thus increasing occupancy levels and yields for owners and operators.
Design oversight and registration
Upon acceptance of the projects detailed in the Energy Capital Investment Plan, PGA
Sustain would register a given site with the USGBC and begin documenting LEED®
credits. As part of this process of LEED® Administration, we would generally conduct the
following types of activities:
Manage all contact with the USGBC, including submitting Credit Interpretation Requests
(CIRs)
Track project LEED® standing
Prepare and submit all project documentation requested by the USGBC for LEED®
certification
Respond to USGBC requests for additional documentation
Coordinate award of LEED® certification
Provide preliminary qualitative LEED® appraisal
Update LEED® appraisal
Provide regularly updated LEED® appraisals
Provide all required quantitative research
Attend site meetings
PGA Sustain looks at our projects as providing mechanisms for our clients to achieve
their objectives around sustainable best practice. Inherently, LEED® and other
international energy assessment models carry a lack of flexibility and sometimes do not
fully answer the desires of a client’s brief. As such, we look to offer solutions that
encompass the larger sustainability field and offer additional services that can assist the
client in achieving their project vision. Some examples of these take the form of:
Organisation of project charrettes to introduce the project team to sustainable design
principles and to set sustainability goals, design standards, and project performance
benchmarks
Preparation of an Environmental Concept Report (ECR) summarising site assessments,
programming strategies, charter directions and environmental concepts
Assistance to design team in selecting materials and finishes
Evaluation for the potential for alternative clean transportation
Review of, and identification of opportunities for, beneficial reuse of storm water
Evaluation of the feasibility and cost of a green roof for some, if not all, asset buildings
Landscape architectural assessments of softscape that promote endemic flora species
use and minimize fertiliser and water dependancy
Assessment of the potential for on-site renewable energy self-supply, including
calculations for return on investment
Identificaion of sources of grid-source green power and assistance in negotiation of
green power contracts
Review of existing recycling program for expansion to new facility/s
Identification of innovative technologies, design approaches, and site-specific
considerations
6. Sustainability services
PGA Sustain offers greenhouse gas (GHG) inventory services on both a corporate /
global and project-specific basis. GHG inventories follow guidelines established by the
World Resources Institute’s “A Greenhouse Gas Protocol: A Corporate Accounting
Standard”. The inventories include the measurement of three (3) scopes, or sources, of
emissions. Scope one (1) accounts for GHGs emitted from the on-site processes of
generating heat / hot water, cooling / chilled water, or electricity, fugitive emissions from
refrigeration, air conditioning, and agricultural applications, and emissions from company
owned vehicles / equipment. Scope two (2) accounts for GHGs emitted indirectly from
purchased utilities, such as electricity, steam, and chilled water. Scope three (3) includes
GHGs emitted for corporate-sponsored business travel, solid waste disposal, and the
production of purchased materials. GHG inventories account for the six GHGs identified
in the Kyoto Protocol: Carbon Dioxide (CO2), Methane (CH4), Nitrous Oxide (N2O),
Sulfur Hexafluoride (SF6), Hydrofluorocarbons (HFCs) and Perfluorocarbons (PFCs).
The results of the inventory are reported in metric tons of carbon dioxide equivalents,
which accounts for each compound’s global warming potential.
As an extension of a GHG inventory, PGA Sustain can provide Climate Action Planning
(CAP) services, the goal of which is typically to achieve net climate neutrality. The CAP
is the roadmap by which we will model options to attain net climate neutrality. This is
typically a living document; that being one that changes with time as reduction goals are
achieved and new goals are set. Our climate action plans follow the established protocol
of “assess, reduce, offset”. The GHG inventory is used as the assessment tool by which
we will establish baseline GHG emissions. Reductions are achieved by evaluating
potential energy, operations, purchasing and behavioral change projects and prioritising
the projects by emissions reduction, feasibility and cost. PGA will work with Hilton to
design projects to accomplish said reductions. As not all GHG emissions can be feasibly
reduced or eliminated, PGA will help Hilton to evaluate its offsetting strategies and
options, and, if desired, offset the remaining GHG emissions by facilitating the purchase
of certified emissions reductions and / or renewable energy certificates.
Following from this, carbon trading is another sustainability service that PGA can
provide. Increasingly, countries globally are introducing their own formats of carbon cap
and trade programs. Countries such as Japan, Australia and Singapore have
established such systems already and others will be sure to follow. Ideally, a
standardised global system will be introduced in the near future, but until such time
these country-by-country systems are pushing the industry forward. Over recent years,
Tokyo has worked towards a program that was officially launched in April 2010, and
which focuses on commercial buildings; the first globally to concentrate on commercial
assets. This program aims for a 25% reduction in greenhouse gas emissions by 2020
from 2000 levels.
Such programs open opportunities for Hilton to be able to participate and trade your
savings on the market. PGA will explore carbon trade opportunities with Hilton.
Additionally, we will research the availability of government business grants. Taking
advantage of such programs is a logical inclusion into the approach that Hilton takes to
save energy in Asia Pacific and offers opportunities to save money, make money and
send a positive image to the consumer marketplace.
Credibility and marketability
Certification is applied for following completion of works on a new facility, or retrofitting of
an existing facility. The client enters a process of formally submitting a request for
certification of their asset to the chosen certification authority. It is important that
certification is considered from the outset of the project and within its master framework
in order to maximise gains. Qualification criteria outlined by the chosen certification
authority will be followed throughout the project. This will culminate in preparation of
documentation for certification and will form the basis for asset assessment.
The most acknowledged certification program globally is the USGBC LEED certification
system. LEED has evolved into a sophisticated program and takes many forms to cover
various types of development and refurbishment projects. The assessment method
allows for varying levels of certification that represent the degree to which a facility
demonstrates “green” attributes in its build and operation.
PGA Sustain guide clients through this process. A certification, LEED or otherwise, is a
strong method for companies to achieve added market value. The growing market
demand for green buildings presents an opportunity for asset owners, operators and
occupiers to use certification programs in promoting credibility as a global community
member, and additionally as a means of differentiation through market message.
7. Urban strategy consulting
PGA Sustain integrate Urban Strategy consulting into our sustainability program. We
believe that comprehensive sustainability planning must look at the big, not only the
small picture. Macro planning and policy initiatives drive change at the micro / assetspecific level, and PGA Sustain work with private and governmental organisations to
provide strategic advice and direction that provides them with clear and logical pathways
towards implementation. We pride ourselves on our ability to think “out-of-the-box”, and
work closely with best-in-class design partners to ensure that our clients benefit from a
comprehensive approach that addresses all aspects of urban policy and planning;
creating places of meaning and experience with sustainability at all levels in mind.
We provide the following Urban Strategy Consulting services:
Sustainability Strategy
Strategic Planning
Urban Design Policies
Landscape Architecture Policies
Softscape Audit and Strategy
Our experience spans the urban design, landscape architectural and sustainability
fields across many sectors…from resorts to streetscapes; from urban parks to
residences. Our passion for creating sustainable and memorable places that merge
public and private; built and natural; and future with tradition is core to our
consultancy offering.
Making better places...and making places better ©
8. Project management services
PGA Sustain provide Project Management as a core business skill. Providing proactive
leadership, efficiencies and satisfaction, we have serviced projects of all types and
scales including Commercial / Corporate, Retail, Hospitality / Resort, New Build,
Government, Infrastructure, Critical Systems and Industrial / Product Design projects.
We partner with our clients, furnishing them with our expertise and management, and
injecting documentation standards and processes that facilitate logic, transparency and
a productive and enjoyable process. We implement models of best practice for clients to
benefit from, and recommend avenues that offer best value.
Within our services, we provide:
Client representation
Due diligence
Strategic planning and programming
Schedule and cost management
Resource identification & management
Procurement strategy and management
Managed delivery
Development approvals
Design team management
Construction administration
Commissioning management
Relocation management
Commissioning management
Close-out
PGA Sustain understands how to create great places, services and products. We have
extensive experience in the Project Management sector, and comprehensive knowledge
of the market, its consultants and vendors. We complete projects to more aggressive
timelines, tighter budgets, and to higher levels of quality, rewarding clients with fiscal
savings and product that their staff and visitors alike can enjoy and profit from. When
combined into the suite of services offered by Project Group Asia, we are able to offer
our clients an extensive platform of complimentary services under a single project
management system that can be tailored to meet their specific needs.
delivering innovation
managing complexity
fostering financial (re)generation
9. An integrated marketing platform
“In crowded marketplaces, companies strive for a unique selling proposition that can
separate them from the competition in the minds of consumers. CSR can play a role
in building customer loyalty based on distinctive ethical values” — John Paluszek from
“Ethics and Brand Value: Strategic Differentiation”
PGA Sustain know that a 360º company sustainability audit can deliver substantial
financial return from operational cost savings generated through best practice facility
management and policy. We also know that there is an even greater potential for returns
in correctly and creatively leveraging the emphasis that a company or organisation
places on sustainability through market awareness and therefore brand equity and profit.
An integrated marketing program should provide a basket of key initiatives that work on
multiple levels to communicate your brand message to consumers, industry and the
community at large.
We provide the following marketing support services:
Positioning and brand strategy around sustainability:
- identification of core values and key messages
- asset development & copywriting
PR initiatives
Identification of sponsorship / charity opportunities
Brand extension strategy
ATL and BTL marketing and campaign development
(Insert Diagrams)
10. Agency
Our thorough understanding of market entry mechanism, positioning, and our intimate
local market knowledge provide brands and products looking to enter local markets with
a capable partner who thinks outside the box. We leverage our extensive connectivity inmarket to our partner / client’s best advantage and offer to them the comfort of
transparency and an informed and dependable partner in a given market, breaking down
barriers to entry and ensuring success.
Within our Agency role, we provide:
Capital sourcing and structuring
Partner identification
Competitor and market analysis
Market entry strategy
Market opportunities for green ideas…
(Insert a Case Study for Ultra Motor)
11. Eco Fund and Partnership
PGA Sustain views our projects as partnerships with our clients. There is no better
way to promote true partnership than to “put skin in the game” and our co Fund
programs are designed to do just that.
A typical energy consulting model follows the below format:
1.
2.
3.
4.
5.
Client and consultant agree on scope of work for project
Client engages consultant
Consultant studies asset/s
Consultant is paid fee for studying assets
Consultant provides Energy Capital Investment Plan (ECIP) to client
outlining required capital expenditure on upgrades and expected ROI
6. Client spends capital expenditure on improvements
PGA Sustain understand that providing capital expenditure can be challenging for
some organisations, and that the preferred route may be for a third party to provide
such capital as required for the capital expenditure on a given project/s. Our Eco
Fund programs are designed with this in mind. We control all aspects of the fundraising, fund management and consulting works, providing clients with an allencompassing vehicle that provides for financial savings, improved efficiencies and
carbon footprint reduction…all without having to spend the sometimes large
amounts of capital expenditure required to enjoy such rewards.
Our PGA Sustain fund model follows the below format:
1.
2.
3.
4.
5.
Client and PGA Sustain agree on scope of work for project
Client engages PGA Sustain
PGA Sustain studies asset/s
PGA Sustain is paid fee for studying assets
PGA Sustain prepares Energy Capital Investment Plan (ECIP) outlining
required capital expenditure on upgrades and expected ROI
6. PGA Sustain fund provides capital for capital expenditure on improvements
and shares in savings with client in the form of a promote fee
creative thinking
innovative strategies
harnessed delivery