Vision and Strategy Workshop
Creating the vision…….as a
team
© The Delos Partnership 2007
page 1
Building a vision
•What do we believe
•Why do we exist ?
-> think 100 years
Core
Ideology
•Core values
•Core purpose
•Become a $ 125 billion
by year 2000 – Walmart
Envisioned Future
•“Crush Adidas” - Nike
•10-30 year BHAG
•Vivid Description
Core Values
• Being A pioneer – Sony
•Creativity and dreams – Disney
Core Purpose
© The Delos Partnership
2007
•To experience the emotion of competition
- Nike
page 2
•To experience the joy of advancing technology - Sony
Change Management
Opportunities
& dangers
History
Actual
Status
+&-
Strategy
Action
Action
plan
plan
From: The Art of Visioning, Michael Doyle
Michael Doyle Associates ©
© The Delos Partnership 2007
page 3
Obstacles
Initial
energy &
myths
Vision
Starting the change
1.
2.
3.
6.
7.
© The Delos Partnership 2007
page 4
Future
environment
Initial
energy &
myths
History
Obstacles
4.
5.
Where are we now – strengths and
weaknesses
What are our values – based on where
we have come from
What is our future – trends, risks and
opportunities
Where do we want to be in 5 years time
What is our strategy – game plan for
getting there
What are the obstacles to achieving
that vision
What is our plan for getting there ?
Opportunities
Actual & dangers
Status Strategy
+&Actio
Actio
n
n
plan
plan
Vision
Where are we now ?
Potential
Market
entrants
Suppliers
Today’s Market
and competitors
Customers
Potential
Substitute
Products
And
services
Porter : A model for understanding the strategic environment
© The Delos Partnership 2007
page 5
Where are we now ?
Strengths
Why ?
Weaknesses
New
competitors
•
•
•
•
Substitute
products
•
•
Customers
•
•
•
•
Suppliers
•
•
•
•
•
•
Actual
Status
+&-
© The Delos Partnership 2007
page 6
Why ?
Our values
•
•
•
Values support a community with which one wants to identify
They are shared and understood by everyone – genuinely
They help protect and create the common good
They are built up from
• History, the founding energy – example
• The culture of the business – potential
• Views of the future - hope
© The Delos Partnership 2007
page 7
Initial
energy &
myths
History
Examples of Values
Nordstrom
• Service to the customer above all
else
• Hard work and individual
productivity
• Never being satisfied
• Excellence in reputation; being
part of something special
Walt Disney
• No cynicism
• Nurturing and promulgation of
“wholesome American values”
• Creativity, dreams and
imagination
• Fanatical attention to detail
• Preservation and control of
Disney Magic
Sony
• Elevation of the Japanese culture
• Being a pioneer – not following
others: doing the impossible
• Encouraging individual ability and
creativity
© The Delos Partnership 2007
page 8
Our vision
“I find what is most important in this world is not so much
where we are, rather it is where we are going to” –
Oliver Wendell Holmes
“Imagination is more important than knowledge, as
knowledge shows us we are, whereas imagination
shows us where we might be” – Albert Einstein
"If you can dream it, you can do it.
Always remember this whole thing was started by a
mouse” Walt Disney
© The Delos Partnership 2007
page 9
An Alice in Wonderland World?
“Cheshire Puss” – said Alice – “
Would you tell me, please, which
way I ought to go from here ?”
“That depends a good deal on
where you want to get to” said
the cat.
“I don’t much care where, so long
as I get somewhere” said Alice
“Then it doesn’t matter which way
you go” said the Cat.
© The Delos Partnership 2007
page 10
Vision examples
“ I believe we possess all the resources and
talents necessary. But the facts of the matter
are that we have never made the decisions or
marshaled the resources required for such
leadership. We have never specified longrange goals on an urgent time schedule, or
managed our resources and our time so as to
insure their fulfillment.
I believe that this nation should commit itself
to achieving the goal, before this decade is
out, of landing a man on the moon and
returning him safely to earth”
© The Delos Partnership 2007
page 11
Vision examples
“ I have a dream that one day this nation will rise up
and live out the meanings of its creed; ‘We hold
these truths to be self evident, that all men are
created equal’”
“You ask, what is our policy? I say it is to wage war by
land, sea, and air. ….You ask, what is our aim? I can
answer in one word. It is victory. Victory at all costs
- Victory in spite of all terrors - Victory, however
long and hard the road may be, for without victory
there is no survival.
Come then, let us go forward together with our united
strength."
© The Delos Partnership 2007
page 12
Brainstorming
What do we as a team think should be the
Vision for Land Instruments ?
• Where in 2010 ?
• What in 2020 ?
© The Delos Partnership 2007
page 13
The current environment
Brainstorming workshop
session
© The Delos Partnership 2007
page 14
Our future prospects
Dimension
Trends
Threats
Market
Customers
Competition
Technology
Products
Threats
And
Opportunities
Environment
© The Delos Partnership 2007
page 15
Opportunities
Our actions
Dimension
Strengths
Weaknesses
Market
Customers
Competition
Technology
Products
Strengths
And
weaknesses
Environment
© The Delos Partnership 2007
page 16
Actions
Our vision is …
© The Delos Partnership 2007
page 17