Marketing Principles
name: ____________________
Chapter 26 notes—and answer questions to the right
From powerpoint in www.isomclasses.pbworks.com
3 methods to set base price slide 4 & 10
Cost oriented pricing – slide 5
Demand oriented – slide 7
which one would be appropriate for your product
Competition oriented – slide 9
__________________________
One price policy – slide 15
Will you need one price policy---or is it flexible? ______________
Flexible price policy – slide 15
Product life cycle – slide 16, 19, 20
1.
2.
3.
4.
Price lining – slide 27
Psychological pricing strategies slide 33
Odd even slide 34
Prestige 35
Multiple unit 35
which one could you use? _______________
Everyday low prices 36
Promotional pricing – slide 37
Loss leader 38
Special event
Discounts and allowances slide 40—which one or two of these would you use?
1.
2.
3.
4.
5.
______________ _________________