The Marketing Mix – The 4 P’s
Is ‘Popcorn’ One of Them?
Welcome to your first Marketing Internet journey! This journey will take you to
many faraway places on the World Wide Web. You will explore The Marketing
Mix and the 4 P’s of Marketing. The journey is sure to WOW you!
Each member of our small class will become an expert on one of the four P’s and
one of you will become an expert on The Marketing Mix. On your own you will
answer the questions provided and prepare a PowerPoint slide show to share
with the rest of the class.
In your role as an expert on one of the four P’s you will:
 take notes on key topics and vocabulary words
 answer questions for your topics
 summarize the key points of your topic
 prepare content for your PowerPoint slide show
 present your slideshow (informally) to the class
Your job as the expert requires you to teach your classmates all you can about
your topic.
Hang on and enjoy the ride!
Mrs. Welsh
Marketing Mix – The 4 P’s
http://www.mindtools.com/pages/article/newSTR_94.htm
http://www.netmba.com/marketing/mix/
1. What is the Marketing Mix?
2. Draw a diagram of the Marketing Mix.
3. Which ‘P’ do you think is the most important and why?
I. Pricing Questions
http://www.netmba.com/marketing/pricing/
http://www.learnmarketing.net/price.htm
1. What is the definition of ‘pricing’ in relation to the Marketing Mix?
2. Why is pricing important in Marketing? How is the ‘right’ price determined? What
are some of the factors to be considered?
3. Research and describe 3 or 4 different types of pricing.
II. Product Questions
http://www.archives.gov/preservation/products/definitions/products-services.html
http://www.nwoinnovation.ca/article/describing-productservices-380.asp
1. What is product?
2. List and explain several factors that affect product decisions. Why are these factors
important?
3. What is market segmentation? Why do you need to know what this means?
III. Promotion Questions
http://www.knowthis.com/types-of-promotion/promotion-mix
http://smallbusiness.chron.com/difference-between-marketing-mix-promotional-mix24142.html
1. What are the four elements of the promotional mix? Research, describe and give
examples of each.
2. Which element(s) do you think is most important and why? Does your answer to
this question change depending on the product you’re promoting?
3. Which element is the least important and why?
IV. Place Questions
http://education-portal.com/academy/lesson/place-in-the-marketing-mix-definition-lessonquiz.html
http://www.learnmarketing.net/place.htm
1. What are a few of the basic channel decisions?
2. What is the difference between place and distribution?
3. What is most important about the place decision and why?