CLASS: B.Com.
A224B
St. JOSEPH’S COLLEGE (AUTONOMOUS), TIRUCHIRAPPALLI - 620 002
SEMESTER EXAMINATIONS – APRIL 2009
TIME: 3.00 Hrs.
MAX. MARKS: 100
SEM
SET
PAPER CODE
SUBJECT
II
2008
08UCO230402
ALLIED: MARKETING & SERVICES MANAGEMENT
SECTION - A
Answer all the questions:
Choose the Correct Answer:
Social concept of marketing was given by
1.
a) Paul Mazue b) M. Mevair c) Philip Kotler
2.
3.
Product line refers to
a)
A specific product or brand
c)
A set of all products
Skimming price is
a)
Relatively low price
c)
Discounted price
b)
d)
b)
d)
20 x 1 = 20
d) Hary.L.H.
A group of products
All of the above
High price
Competition price
4.
Class room or group training method is known as
a)
On-the job training
b)
Off-the job training
c)
d)
All of the above
Allocation
5.
Shortest channel of distribution is
a)
Zero level channel
c)
Two level channel
b)
d)
One level channel
Three level channel
State True or False:
6.
Macro marketing concept was presented by R.Meyer.
7.
Tangible elements of a product included in extended product.
8.
A psychological pricing policy of setting prices on the basis of tradition is customary pricing.
9.
Personal selling is Mass Communication.
10. Brokers are mercantile agents who neither take possession nor ownership of goods.
Fill in the blanks:
11.
The basic objectives of marketing function is to link producer and ____________.
12.
The basic function of branding is _____________.
13.
Extent of change in demand tell us by _____________.
14.
Secrecy can be maintained in __________ advertising.
15.
‘VMS’ means _____________.
Match the Following:
16.
Meta marketing
–
a)
Free on rail
17.
Product mix
–
b)
Chain stores
18.
F.O.R.
–
c)
Kelly E.J.
19.
DAGMAR
–
d)
Three dimensional
20.
Retailer
–
e)
Advertising
SECTION – B
Answer all the questions:
21.
a.
5 x 7 = 35
What are the characteristics of marketing?
(OR)
22.
b.
List various bases for segmentation.
a.
What are the stages of product life cycle?
(OR)
23.
b.
What are the main characteristics of Good Brand Name?
a.
Explain various objectives of pricing.
(OR)
24.
b.
Write short notes on psychological pricing.
a.
What are the essentials of effective selling?
(OR)
25.
b.
List out various elements of promotion mix.
a.
Write short notes on Total Quality Management.
(OR)
b.
What are the serviced rendered by wholesalers?
SECTION – C
Answer any THREE questions:
26.
Explain various functions of marketing.
3 x 15 = 45
27.
Describe the important aspects of product planning.
28.
Discuss the various methods of pricing.
29.
‘Salesmen are born and not made” – Discuss.
30.
Define retailer. Explain their functions.
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