Impact Map
Design Question: What are the characteristics of providing support for a student interested in
starting their own Roosevelt Chapter for the purpose of recruiting members and engaging
members in political activism in the context of their University?
Milestone
Understand that
(positive) social media
will lead to a higher
number of potential new
members during the
recruiting process
Actor
New
Chapter
Coordinator
New
Chapter
Leaders
Understand the trends
that lead to a
successful social media
usage and how they
can be
reapplied/replicated to
other social sites
Understand that there is
an existing social
network of Chapter
Leaders across the
nation to ask questions,
propose ideas and seek
additional support if
needed
New
Chapter
Leaders
New &
Existing
Chapter
Leaders
New &
Existing
Chapter
Leaders
Impact
Able to quickly
send social media
recruiting-related
resources to
interested chapter
leads
Use social media
to recruit new
members
Use social media
to recruit new
members
Feature
Principle
Recruiting with
Social Media
guide
- establishing value to potential
recruits by bringing material to
student’s interests (students like
social media)
Loft Files
section for
Chapter leaders
- Build positive expectancies
- show examples of target
tweets/posts
Recruiting with
Social Media
guide
Recruiting with
Social Media
guide
- establishing value through passion &
enthusiasm
- build positive expectancies
-follows deductive reasoning,
qualitative factors are discussed and
examples are then provided
- Build positive expectancies
- show examples of target
tweets/posts
Seek help or
resources from
existing chapter
leaders
RI Chapter
Leaders Loft
activity, forum,
and files section
- establishing value through passion &
enthusiasm
-ideas are not dismissed
-efficacy expectations, other leaders
are doing it, so can you
-examples will follow the social media
“non-redundancy principle”
-having a collective source allows
chapter leads to self pace their
exploration
-Catalyst factor: allows ideas to flow
-Component skills: speak with
colleagues
- Allows leaders to provide peer
feedback
-Place for real time feedback
Revised
recruitment
materials and new
ideas formed
Utilize existing
fliers and
marketing
materials, can
submit for
editing to
Chapter
- catalyst: help with work, chapter
leaders brainstorm together
- catalyst: learn from problems &
successes
-after viewing other documents,
chapter leaders will engage in the self
explanation principle before choosing
Coordinator
Understand that
assessing opportunity
areas in the community
early on, orients
behavior and motivates
member participation
Know how to coordinate
with competing
organizations vying for
similar student talent
and interest pools
New &
Existing
Chapter
Leaders
New &
Existing
Chapter
Leaders
New member first
activity facilitation
guide is provided
to chapter leaders
Use online survey
tools to coordinate
meeting times
within and outside
the organization
Identify
organizations with
similar recruits
and use
approach methods
to recruit their
members
Re-thinking
Communities
Activity
Coordinating
Schedules in
Competing
Spaces Guide
Coordinating
Schedules in
Competing
Spaces Guide
to engage in conversation with other
leaders (what makes this good/bad)
- develop component skills: being
provided materials with task analyses
& leaders are told where to focus their
energy
- activity itself encourages transfer,
engages all students to discuss where
else skills can be applied and
generalized larger principles
- early success opportunities
- aware of your environment, don’t
operate your organization in a
functional silo
-being aware of your environment
-tapping into student’s intrinsic
motivation and similar interests