Air Force Reserve Officer Training Corps
2014 Recruiting Training Program
AIR FORCE ROTC
Integrity | Service | Excellence
Overview
Develop America's Airmen Today ... for Tomorrow
•
Support Structure
•
Initiatives
•
Policy
•
Market
•
Strategy
•
Tools
•
Program Requirements
•
Scholarship Info
Air University: The Intellectual and Leadership Center of the Air Force
Integrity - Service - Excellence
Recruiting Support Structure
Develop America's Airmen Today ... for Tomorrow
LtCol Michael LaFeve
Detachment 560 Commander
(718) 862-7901
Maj Billy Clark
Northeast Regional Director of Admissions
(718) 862-7974
2Lt Matthew Woody
Capt Joey Buya Aguilo
Gold Bar Recruiter
(XXX) XXX-XXXX
Detachment 560 Recruiting Flight Commander
Unit Admissions Officer
(718) 862-7989
2Lt Jessica Dacpano
Gold Bar Recruiter
(XXX) XXX-XXXX
C/1Lt Matthew Eric Villapando
560th Cadet Wing Recruiting Officer
(347) 419-7387
C/3c (Insert Name)
C/3c (Insert Name)
Romeo Recruiting Officer
(XXX) XXX-XXXX
Juliet Recruiting Officer
(XXX) XXX-XXXX
Air University: The Intellectual and Leadership Center of the Air Force
Integrity - Service - Excellence
Initiatives - Recruiting
Develop America's Airmen Today ... for Tomorrow
Spring 2014 Focus Areas & Initiatives












Streamline Admissions Process (Online App, Interview, Enrollment)
Launch Recruiting Incentive Program
Re-establish Social Networking (Launch Facebook, Twitter, Instagram)
Establish deeper relationships w/ high performing schools
 Columbia, Fordham, NYU, CUNY, SUNY
Formalize New Student Orientation Program (NSOP)
Revamp Detachment 560 Website
Plan 15 recruiting events for the semester (Surpassed goal:18 total to date)
Emphasis on more cross-town LLABs (2 May: Parade at Columbia Sports Complex)
Establish plan to focus on in-demand technical majors (Engineering/Nursing)
Continued emphasis and relationship with Host (Manhattan College)
 Attended open house, accepted student days, orientation sessions, etc
 Developed Friday Informational Sessions (Booked for entire semester)
 Color Guard Performances at St. Patrick's Day Parade and Basketball Games
 Developing new branding strategy with Comm/Art Department on campus
 Manhattan College Magazine Commissioning/Detachment History Story
Establish presence in Manhattan through enhancing crosstown agreements with NYU,
Fordham & Columbia (Better access to on campus events and facilities)
Lower/Remove $75 Manhattan College mandated registration fee per semester
Recruitment Vision
Produce the Best Lieutenants
possible from schools in and
around New York City
Current Applicant Numbers
Be Familiar with
Recruiting
Initiatives and
assist as needed
Air University: The Intellectual and Leadership Center of the Air Force
Facebook Launch
Columbia
Recruiting
CUNY RecruitingIntegrity
Event
- Service
- ExcellenceCrosstown LLAB
Website Revamp
Recruiting Policy
Develop America's Airmen Today ... for Tomorrow
- Every Cadet is strongly encouraged to attend one recruiting event and
participate in the Recruiting Incentive Program
- All Cadre and Cadets must be professional at all times. Any cadet who
misrepresents the organization will be subject to counseling and/or a
conditional event
- Semester Goal: conduct targeted recruiting events aimed at highly qualified
candidates from the specified fields of study. Goal is to recruit 50 cadets for
Fall 2014 and retain 35 cadets into the Spring Semester
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
3
Recruiting Methodology
Develop America's Airmen Today ... for Tomorrow
Today’s Air Force ROTC recruiting mission requires a concentrated effort. At a national level, AFROTC seeks
to recruit cadets with the aptitude, academic ability, and leadership potential that reflects the diversity of
America--to ensure a high quality officer corps capable of leading the United States Air Force in the 21st
Century. Recruiting efforts are focused on the quality of applicants, not quantity of applicants. In addition, as
the Air Force continues to draw down on military personnel, the selectivity of officer candidates has been
unprecedented. By recruiting the best-qualified applicant, Detachment 560 can ensure the success of the
Air Force mission while simultaneously placing the applicants on paths towards successful careers as Air
Force Officers. Essentially the axiom that defines the detachment’s recruiting methodology is “interest the
qualified, don’t qualify the interested.”
The table below highlights the admissions eligibility as well as the selection rate for scholarships and
enrollment allocations to attend field training in the past year.
Scholarship/EA Eligibility to Compete
Scholarship Allocations Results
High Academic Achievement (Eligibility)
12,538 Applicants
‒
1180 SAT*
35% Scholarship Selection Rate
‒
26 ACT
‒
80% Tech
‒
3.00
‒
4% Foreign Language
‒
Top 15% of Class
‒
16% Non-Tech
‒
Excel in AP/Honors Coursework
Scholarship Types
Enrollment Allocation (EA) Averages
‒
5% Type 1 (Full)
‒
60% Acceptance Rate
‒
15% Type 2 ($18K/year)
‒
3.25 College GPA
‒
80% Type 7 (State Tuition)
‒
1220 SAT*
Academics Average for FY13
‒
92 Physical Fitness Score
‒
1293 SAT*
‒
Enrollment Allocation--invite to field
‒
29.3 ACT
training (requirement to commission)
‒
3.76 GPA
*Note: SAT consists of the math and verbal section
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
3
Recruiting Market
Develop America's Airmen Today ... for Tomorrow
- Detachment 560 has 31 cross-town agreements
Three Recruiting Markets:
- Targets Schools are Manhattan College, Columbia,
Fordham, NYU, and the CUNY Schools (Primary)
- Other schools are Secondary because of distance
or low academic requirements (i.e. No SAT/ACT req)
- Community Colleges/High Schools (Tertiary)
Crosstown School Affiliations
Barnard College
College of Mt. St. Vincent
Columbia University
CUNY- Queens College
CUNY- Bernard Baruch College
CUNY- City College
CUNY- Hunter College
CUNY- John Jay College
CUNY- Lehman College
Dowling College
Fordham University
Hofstra
Iona College
Long Island University
Mercy College
New York Institute of Technology
New York Law School
New York University
Pace University
Polytechnic University- Brooklyn
Polytechnic University- Westchester
St. Francis College
St. Johns University
St. Joseph's College
St. Thomas Aquinas College
Stony Brook University
Suffolk Community College (GMC)
SUNY- College of Technology- Farmingdale
SUNY- Maritime College
SUNY- Old Westbury
Vaughn College
U.S. Merchant Marine Academy
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
3
Recruiting Strategy: Targeted
Develop America's Airmen Today ... for Tomorrow
- Capitalize on Recruiting Incentive Program (See Next Two Slides)
- Before the semester: Focus on primary and secondary market during
summer and final weeks entering into the Fall Semester. Attend Welcome
Week and Orientations
- During the semester: Attend Department/Club Events, Host Table during
lunch hours and convocations
- Continuous: Post and Distribute brochures, submit articles to
school media outlets, update face book page and website, visit targeted majors
(tech and nursing) programs
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
6
Recruiting Incentive Program
Develop America's Airmen Today ... for Tomorrow
Activity
# of Points
Post on Facebook, Instagram or Tweet under the hashtag #det560 or make up your own
Wear Air Force gear
5
5
Wear PTs while working out
Wear your uniform to class – must specify SS Blues/BDUs
Attend Recruiting Officer Training Class
Attend a recruiting-event must cite time/location (Ex. 7 Jan 14, 0900-1200, Columbia University)
Set up a recruiting event (contact campus on your own, reserve recruiting time, date and space)
10
15
10
20
100
Bring a friend to LLAB
50
Publish an article/ photos in the school newspaper
75
Recruit a new member of Det 560 and meet all initial qualifications– new member must meet
with Capt Aguilo
Mini-Project :
i. design new Det 040 recruiting brochures, recruiting posters, coin or logo
ii. design new Det 040 recruiting t-shirts
iii. distribute brochures, posters, and RFC business cards at every cross-town school.
200
Air University: The Intellectual and Leadership Center of the Air Force
Integrity - Service - Excellence
100
Recruiting Incentive Program
Develop America's Airmen Today ... for Tomorrow
• Cadet Recruiting Officer (C/Albert) will collect and tally points each week from each flight
• Recruiting Flight & Recruiter of the Month will be honored monthly
• Recruiting Flight of the Semester will win a Pizza Party
• Must have a minimum of 800 points to qualify
• Recruiter of the Semester will win a recruiting basket filled with Air Force Gear and a choice of an
Amazon Kindle Fire HD 8GB Black or IPod Nano.
• Must have a minimum of 400 points to qualify
Air University: The Intellectual and Leadership Center of the Air Force
Integrity - Service - Excellence
How to Plan a Recruiting Event?
Develop America's Airmen Today ... for Tomorrow
- Contact school: Career Services/Student Life office
- Explain who you are and why you want to conduct the event
- Notify Cadet Wing Recruiting Officer to confirm the date and to
coordinate volunteers to attend
‒
Obtain recruiting material from Capt Aguilo or Cadet Recruiting Officer
‒
Communicate your date and location with cadets at the detachment.
‒
Promote & execute the event
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
7
Recruiting Events: Contact Sheet
Develop America's Airmen Today ... for Tomorrow
- IMPORTANT: MAKE THEM PRINT LEGIBLY!
- Find out about prospective Cadet
‒
Name
‒
Email*
‒
School
‒
Age/DOB
‒
Major
‒
Phone
- Get turned in to Capt Aguilo after each event drafted
with an After Action Report (AAR)
* AAR is only mandated when cadre is not present
* Name and Email are the two important components
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
8
At Recruiting Events
Develop America's Airmen Today ... for Tomorrow
•
UOD: Blues or flight suit
•
Establish a dialogue
•
Gauge interest/ eligibility
•
Describe the program & benefits
•
Refer them to afrotc.com
•
Personal Testimony
‒
Own personal ROTC experience
‒
What the program means to you
‒
What do you get out of the experience?
Have your 30 second description about AFROTC ready.
Be ready to answers the question: What is AFROTC and what is it all
about? (Practice)
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
9
Recruiting Strategy: Describe
Develop America's Airmen Today ... for Tomorrow
- Describe the AFROTC program
‒
Path to become AF Officer
‒
3 to 4 year program
‒
Hands-on leadership training
‒
Develop healthy & fit lifestyle
- ROTC is a free elective!
‒
free tuition, uniforms, books
- No commitment first two years
‒
4 year commitment after graduation for most jobs
- Scholarships available on competitive basis; refer to Cadre!
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
10
Recruiting Strategy: Benefits
Develop America's Airmen Today ... for Tomorrow
- Attending AFROTC
‒
Develop leadership abilities
‒
Time management
‒
Military training
‒
Friendships
- Air Force Benefits
‒
Many career options
‒
Great Salary & benefits
‒
Retirement after 20 years
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
11
Air Force 30 Second Example
Develop America's Airmen Today ... for Tomorrow
“ AFROTC stands for “Air Force Reserve Officer Training Corps
(AFROTC).” It is a military leadership program offered at more
than 1,100 campuses across the country, designed to give men
and women the opportunity to become Air Force officers while
completing an undergraduate degree. Our detachment is one of
145-host institutions serving over 30 cross-town universities in
the New York City area including Columbia, Fordham, and NYU.
We are located at Manhattan College in Riverdale, New York,
where students commute once a week to participate in various
activities such as Aerospace Class, Leadership Laboratory, and
Physical Fitness”
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
11
Resources
Develop America's Airmen Today ... for Tomorrow
•
www.afrotc.com
•
http://home.manhattan.edu/~afrotc/new/
•
www.airforce.com
•
Brochures (website & contact info)
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
12
Program Requirements
Develop America's Airmen Today ... for Tomorrow
1. Must be a US Citizen or within six months of earning a US citizenship.
2. Must be a freshman in college or have at least 3 years of undergraduate school remaining and a student at one of cross-town
universities.
- You can complete the third year of the program as a graduate student if granted a waiver.
3. Must be physically fit and within height and weight standards.
- The Physical Fitness Assessment (PFA) is administered every semester and consists of a waist measurement, 1.5 mile run, 1 minute of
pushups, and 1 minute of sit ups.
- Height and weight standards are determined using the Body Mass Index (BMI) scale.
4. Must have a cumulative GPA of 2.8 or greater for all college courses ever taken.
5. Must be able to complete the program before your 30th birthday.
- This requirement can be pushed to your 35th birthday with a waiver.
- Pilot candidates must complete the program and start pilot training before their 29th birthday with no exceptions.
6. Must pass the Air Force Officer Qualifying Test (AFOQT).
- Usually taken during your second year. Must pass in order to qualify for an enrollment allocation (field training)
7. Must have an SAT score of 1100 or greater (Math/Verbal only), or an ACT score of 24 or greater to be considered for the
program.
- In order to be competitive in the program and attend summer Field Training (FT), which is mandatory to commission as an Officer in the
Air Force, students should have scores close to or greater than the following averages: Cumulative GPA of 3.0 or greater, SAT Score of
1100 or greater (Math and Verbal only)/ACT score of 25 or greater, & Physical Fitness Assessment Score of 90 or greater.
8 . Must be able to qualify medically through the Department of Defense (DOD) Medical Evaluation Board
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
14
Scholarship Information
Develop America's Airmen Today ... for Tomorrow
- Air Force ROTC in-college scholarships
‒
‒
‒
‒
Refer to Cadre for any specific questions
Make No Promises!
Competitively awarded every semester
Based on needs of the Air Force & changes EVERY
YEAR
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
16
Regulation Changes
Develop America's Airmen Today ... for Tomorrow
•
AFROTCI 36-2011, dated 12 Aug 13
•
Single Parents can now join
‒
Up to 2 dependents
‒
Required to complete a family care plan
•
Special Students only do AS classes; No LLAB/PT
•
Special students have typically been:
‒
Not a full time college student
‒
Below GPA requirements
‒
Non-citizen that does not intend to apply for citizenship
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
20
Review
Develop America's Airmen Today ... for Tomorrow
•
Policy
•
Market
•
Strategy
•
Tools
•
Program Requirements
•
Scholarship Info
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
24
Develop America's Airmen Today ... for Tomorrow
QUESTIONS?
Contact: RFC
JOEY BUYA AGUILO, Capt, USAF
Assistant Professor of Aerospace Studies & Unit Admissions Officer
Air Force ROTC Detachment 560, Manhattan College
Leo Engineering Building, Room 246
3825 Corlear Avenue Riverdale, NY, 10463-2348
Work: (718) 862-7989 || Cell: (310) 721-6963 || Fax: (718) 862-7900 ||
Primary Email: joey.aguilo@manhattan.edu
Secondary Email: joey.aguilo.1@us.af.mil
The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
25
DETACHMENT 560 RECRUITING TRAINING
Develop America's Airmen Today ... for Tomorrow
Please read the documents in each tab to complete Detachment
560’s Recruiting Training Program. Sign and date each of the
following blocks below corresponding to each training.
Name
Tab 1:
2014
Recruiting
Training
Tab 2:
RFC
Training
Slides
Tab 3:
Admissions
Briefing
Tab 4:
AFROTC
36-2011
Recruiting
Tab 5:
National
Recruiting
Strategy
Tab 6:
Undeserved: A
Case Study of
ROTC in NYC
LtCol Michael LaFeve
Commander
Capt Joey Aguilo
Recruiting Flight Commander
Capt Kevin Limani
Operations Flight Commander
TSgt Jeremy Brown
Personnel Manager
SSgt Carmen Stevenson
Operations Manager
Example: Initial w/ Date (Day/Month/Year)
Name
Capt Joey Aguilo
2014 Recruiting Training
RFC Training Slides
JBA
The IntellectualJBA
and Leadership Center of the Air
Force
20 May 14
20 May 14
Fly – Fight – Win in Air, Space, and Cyberspace
Admissions Briefing
JBA
20 May 14
25
DETACHMENT 560 RECRUITING TRAINING
Develop America's Airmen Today ... for Tomorrow
Please read the documents in each tab to complete Detachment
560’s Recruiting Training Program. Sign and date each of the
following blocks below corresponding to each training.
Name
Tab 1:
2014
Recruiting
Training
Tab 2:
RFC
Training
Slides
Tab 3:
Admissions
Briefing
Tab 4:
AFROTC
36-2011
Recruiting
Tab 5:
National
Recruiting
Strategy
Cadet
N/A
N/A
N/A
Cadet
N/A
N/A
N/A
Cadet
N/A
N/A
N/A
Cadet
N/A
N/A
N/A
Cadet
N/A
N/A
N/A
Tab 6:
Undeserved: A
Case Study of
ROTC in NYC
Example: Initial w/ Date (Day/Month/Year)
Name
Capt Joey Aguilo
2014 Recruiting Training
RFC Training Slides
JBA
The IntellectualJBA
and Leadership Center of the Air
Force
20 May 14
20 May 14
Fly – Fight – Win in Air, Space, and Cyberspace
Admissions Briefing
JBA
20 May 14
25