MARKETING SYLLABUS
FIRST SEMESTER
WEEK 1
INTRODUCTION TO CLASS
INTRODUCTORY LETTER (100 EXTRA POINTS)
DISTRIBUTE BOOKS & WORKBOOKS
ASSIGN SEATS
EXPLAIN DECA/DUES/FEDERAL FUNDING—SSN’S
DISCUSS DEMOGRAPHICS
WEEK 2
PRE-TEST ON CHAPTER ONE
BULLETIN BOARD ASSIGNMENT BASED ON CHAPTER 1
OR CREATE A GOLF BAG DESIGN CAMPAIGN FOR A
GOLF BAG CONTEST, NEED SLOGAN AND COMPUTER
MOCK-UP OF A REAL, USABLE GOLF BAG
CONTINUE DEMOGRAPHICS
DISCUSS FOUNDATIONS OF MARKETING AND UTILITY
WEEK 3
COLLECT DECA DUES AND TAKE NOMINATIONS FOR
CLASS OFFICERS, IF OPPOSED MUST MAKE SPEECH AND
BE PREPARED TO ANSWER QUESTIONS
MAY HAVE GUEST SPEAKER
FINALIZE GOLF BAG OR BULLETIN BOARD DISPLAY
CONTINUE DISCUSSING CHAPTER 1, FUNDAMENTALS OF MARKETING
WEEK 4
DECA CANDIDATE SPEECHES AND ELECTION OF OFFICERS
INSTALLATION OF OFFICERS AND NEW MEMBER SOCIAL
HAND BACK GOLF BAG PROJECTS AND PRESENT WINNERS
EVALUATE BULLETIN BOARD DISPLAY
CONTINUE CHAPTER 1, MARKETING MIX AND MARKET SHARE
WEEK 5
DECA ACTIVITIES FOR OCTOBER & NOVEMBER (CANNED FOOD DRIVE)
DESIGN POSTERS FOR DECA FUNDRAISER IN OCTOBER
REVIEW FOR TEST ON CHAPTER 1
TAKE TEST ON CHAPTER 1
DESIGN BULLETIN BOARD FOR CHAPTER 2
PRETEST ON CHAPTER 2
DISCUSS CHAPTER 2 THE MARKETING PLAN
WEEK 6
CONTINUE CHAPTER 2 DISCUSSION, SWAT ANALYSIS
FINALIZE POSTERS FOR DECA FUNDRAISER
PICK A PRODUCT AND DESIGN MEDIA CAMPAIGN/DEFEND CHOICES
DISCUSS EXTERNAL THREATS AND OPPORTUNITY CHOICES
STUDENTS ARE TO PRACTICE SALES SKILLS TO GO WITH POSTER FOR FUNDRAISER
WEEK 7
START DECA FUNDRAISER, COMPARE SALES (WHAT IS SUCCESSFUL?)
CONTINUE CHAPTER 2, MARKET SEGMENTATION
DISCUSS BLIND TASTE TEST & WHAT EACH PERSON WILL BRING
DECA CANNED FOOD DRIVE, ADVERTISEMENTS, RADIO, EVENING NEWS
ROWLAND REPORT, ANNOUNCED AT SPORTING EVENTS, CLASS PRESENTATIONS
REVIEW FOR TEST ON CHAPTER 2
TAKE TEST ON CHAPTER 2
DESIGN BULLETIN BOARD FOR CHAPTER 3
WEEK 8
HAND BACK TEST ON CHAPTER 2
DEVELOP RUBRIC FOR YOUR PRODUCT’S TASTE TEST
RUBRIC APPROVED BEFORE COPIED, WILL CONDUCT TESTING OVER
SEVERAL DAYS
EVALUATE FINAL FUNDRAISING EFFORTS
PRE-TEST ON LESSON 3
DISCUSS CHAPTER 3 ECONOMICS
AFTER SCHOOL DECA FIELD TRIP TO ???
WEEK 9
CONTINUE DISCUSSING CHAPTER 3 ECONOMIC RESOURCES
AD CAMPAIGNS FOR CANNED FOOD DRIVE
PERMISSION SLIPS FOR CANNED FOOD DRIVE
STUDY VARIOUS STOCKS AND SELECT A STOCK TO OBSERVE
MAY HAVE A MID-TERM EXAM
GRADING
30% = CLASS WORK, CLASS NOTES WILL BE GRADED PERIODICALLY
40% = TESTS, (CHAPTERS 1 & 2)
30% = PROJECTS (GOLF BAG, POSTERS, BULLETIN BOARDS)
GREATER CLARK COUNTY GRADING SCALE
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 59 OR BELOW
MRS. ZIERER’S CLASS WORK GRADING SCALE
GRADES & ERRORS BASED ON NUMBER OF
ITEMS WITH A PERCENTAGE GRADE, I.E. (25
QUESTIONS EACH ANSWER WORTH 4
PERCENTAGE POINTS) HAVE ONE ERROR = 96%
WEEK 10
CONDUCT TASTE TESTS
ANALYZE RESULTS
DECORATE BOXES FOR CANNED FOOD DRIVE
PREPARE A SUMMARY REPORT OF YOUR PRODUCT TASTE TEST
CANNED FOOD DRIVE WILL BEGIN NOVEMBER 4TH, END NOVEMBER 13TH
DELIVER CANNED FOODS ON NOV. 18TH, WINNING BREAKFAST NOV. 24TH
COLLECT/SORT/TALLY CANNED FOOD DRIVE
CONTINUE DISCUSSION OF CHAPTER 3 ECONOMICS
WEEK 11
CONTINUE & FINALIZE CANNED FOOD DRIVE
DELIVER CANNED FOODS
QUIZ OVER CHAPTER 3.1 SECTION
UPDATE YOUR STOCK SELECTION (UP/DOWN AND WHY?)
RESEARCH ANOTHER COUNTRY’S GDP FOR THE PAST 5 YEARS
DESIGN BULLETIN BOARD DISPLAY FOR CHAPTER 4
CONTINUE CHAPTER 3.2
WEEK 12
FINISH DISCUSSING CHAPTER 3
SUMMARIZE AND PRESENT YOUR COUNTRY’S GDP
REVIEW FOR TEST ON CHAPTER 3
TAKE TEST ON CHAPTER 3
WEEK 13
HAND BACK AND GO OVER TEST ON CHAPTER 3
TAKE PRE-TEST ON CHAPTER 4
SELECT A BUSINESS COURSE TO ADVERTISE FOR REGISTRATION
DECA DISCUSS CHRISTMAS SOCIAL ACTIVITY
WEEK 14
VIEW FILM
DISCUSS CHAPTER 4 EMBARGOS & QUOTAS
COMPLETE BUSINESS COURSE ASSIGNMENTS FOR JANUARY
WEEK 15
DISCUSS FILM
CONTINUE CHAPTER 4 DISCUSSION ON TRADE AGREEMENTS & UNIONS
DECA FINALIZE CHRISTMAS SOCIAL ACTIVITY
WEEK 16
DESIGN BULLETIN BOARD DISPLAY FOR CHAPTER 5
HAVE DECA CHRISTMAS SOCIAL
BEGIN TO REVIEW FOR FINAL EXAM
WEEK 17
CONTINUE REVIEW FOR FINAL EXAM
CONTINUE CHAPTER 4 DISCUSSION ON FINANCIAL COMMITMENT
WORK ON SCRIPTS FOR BUSINESS COURSE ADVERTISEMENT
TEST ON CHAPTER 4
WEEK 18
HAND BACK TEST ON CHAPTER 4
FINALIZE SCRIPTS FOR BUSINESS ADVERTISEMENT AND DEVELOP FILM
SCHEDULE
REVIEW FOR FINAL EXAM
TAKE FINAL EXAM
START FILMING AD
GRADING
30% = CLASS WORK, CLASS NOTES WILL BE GRADED PERIODICALLY
40% = TESTS, (QUIZ CHAPTER 3, TESTS CHAPTERS 3 & 4)
30% = PROJECTS (TASTE TESTS, POSTERS, BULLETIN BOARDS, CANNED FOOD
DRIVE)
SEMESTER GRADE
40% = FIRST NINE WEEK GRADE
40% = SECOND NINE WEEK GRADE
20% = FINAL SEMESTER EXAM
(IF GIVEN, THE MID-TERM EXAM WOULD COUNT 10% AND SEMESTER EXAM WOULD
COUNT 10%)